Summary of in-vehicle display products at the Beijing Auto Show: BOE, TCL Huaxing, Tianma, Visionox, Samsung...-EEWORLD

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According to WitDisplay, with the development trend of the automotive industry towards electrification, networking, intelligence and sharing, the demand for display products in automobiles has become the norm. Larger, more numerous and richer types of displays help improve the safety and entertainment of the interior and exterior of the car, and deepen the interaction between people and cars.

At the recently concluded 18th Beijing International Automotive Expo, in-car displays became the focus of attention besides many new automotive products.

Companies such as TCL Huaxing, BOE, BOE Varitronix, Shenzhen Tianma, Visionox, Samsung, Hyundai Mobis, and Zejing Electronics exhibited a series of in-vehicle display products, including AR HUD head-up display, central control screen, instrument screen, electronic rearview mirror and other applications, and adopted new display technologies such as Mini/Micro LED, OLED, and AMOLED, bringing a new in-vehicle display product experience to automobile manufacturers and users.

Image source: Beijing International Automotive Expo Official Account

TCL Huaxing

TCL Huaxing and 3D interactive content creation platform Unity exhibited the next-generation smart entertainment cockpit, which is equipped with a high-definition 35.6-inch central control through-type large screen. The product uses TCL Huaxing Mini LED+LTPS technology to achieve 1440-zone precise light control, and has a high contrast ratio of 700,000:1, a high resolution of 6480*960, a high brightness of 750cd/m2, and a screen display with a high color gamut of 95% NTSC, which breaks through the display content separation between the instrument, central control, and co-pilot.

Image source: TCL Huaxing

In addition, TCL Huaxing also exhibited cutting-edge products such as dynamic anti-peep screens that support partial or full customization, AR-headrest light field screens that provide cinema-level viewing experience, and AR HUD head-up displays with a high degree of depth.

BOE

BOE and its partners including FAW, Changan, Dongfeng, BAIC, SAIC, GAC, Chery, BYD, Geely, Xiaomi, Leapmotor, NIO, Xpeng, and Ideal exhibited a number of cutting-edge in-vehicle display products and smart cockpit solutions.

Among them, BAIC's Alpha S5 uses BOE's AR HUD technology, and the flip instrument of BAIC's Xiaomi SU7 uses BOE's 7.1-inch car display.

Alpha S5 and Xiaomi SU7 (Photo credit: Alpha S5 and Xiaomi)

All new Leapmotor vehicles were unveiled at the exhibition area. The cockpits of Leapmotor C16, C10, the new C11 and the new C01 are all equipped with BOE's large-size Oxide high-definition touch screen, which has a series of excellent display features such as high transmittance, high contrast, high color gamut and low power consumption.

Leapmotor C11 (Image source: Leapmotor)

The all-new NIO ET7 is equipped with a 10.2-inch high-definition instrument display, rear air-conditioning control screen and NOMI interactive screen, and a 12.8-inch flexible OLED central control screen provided by BOE; Zeekr's debut MIX model and the new Zeekr 001 new luxury cabin are both equipped with a 15.05-inch ultra-high-definition flexible OLED touch screen from BOE.

NIO ET7 (Photo source: BOE)

Zeekr 001 (Photo source: BOE)

Geely Galaxy E8 is equipped with BOE's first 45-inch 8K high-definition integrated long screen, which is the widest car screen among current mass-produced models, integrating the instrument panel, central control and co-pilot on one screen; Xiaopeng X9 is equipped with BOE's 17.6-inch central control screen and 21.4-inch ceiling screen; Dongfeng Xinghai V9's triple screen in the cabin is provided by BOE, and the 12.3-inch instrument panel, 16.2-inch central control screen and 12.3-inch co-pilot entertainment screen are combined to form an integrated information interaction space.

Geely Galaxy E8

Xiaopeng X9

Dongfeng Xinghai V9

BOE Varitronix

The "one chip, multiple screens" smart cockpit product jointly developed by BOE Varitronix and CoreDrive Technology was unveiled at the exhibition. Based on CoreDrive Technology's X9 series processors, BOE Varitronix's self-developed domain controller is equipped with dual 14.96-inch and 12.3-inch high-standard display assemblies, realizing one chip, multiple screens, one chip, multiple systems, integrating multi-screen interaction and voice recognition functions, and providing clear and smooth picture display effects.

Image source: BOE Varitronix

Visionox

As a strategic partner of Hongqi, Visionox announced that it will exclusively supply the in-vehicle central control and rear entertainment display screens for Hongqi's ultra-luxury executive sedan "Hongqi Guoya". The in-vehicle central control screen uses the world's first 14.2-inch in-vehicle sliding and curling AMOLED central control screen launched by Visionox, which adopts the UTG (ultra-thin flexible glass) solution, with a screen thickness of only 0.80mm, an overall weight of less than 250g, and sliding and curling over 200,000 times.

Image source: Visionox

The screen has an ultra-high contrast ratio of more than 1 million to 1 and ultra-low reflectivity, which can reduce glare in dark environments at night and maintain excellent readability in high-intensity light environments to ensure safe driving. In addition, the viewing angle contrast can reach 800,000 to 1, and combined with the NTSC wide color gamut, the color performance is better. Thanks to the wide temperature difference advantage of the AMOLED screen, the screen can work normally in the range of -40℃~85℃, and the response time is only 0.5ms at a low temperature of -40℃.

Pegasus

Shenzhen Tianma launched three new products at the Beijing Auto Show, including a 40~120Hz wide refresh rate and high color gamut automotive-grade display, which is said to be the industry's first automotive-grade wide refresh rate product with realistic colors and clear picture quality, supporting a smooth and stable in-car gaming experience. When the picture is static, the display can switch to low refresh mode to reduce power consumption;

40~120Hz wide refresh rate and high color gamut automotive display (Image source: Tianma)

The FHD high-transparency, low-power automotive-grade display has an automotive-grade high transmittance of 6.5%, lower power consumption, and less heat, achieving green, low-carbon and healthy display.

FHD high-transparency low-power automotive display (Tianma)

The 3D light field display uses Tianma's self-developed all-liquid 3D prism and algorithm to achieve one-click switching between lossless 2D/3D display states, introduces human eye tracking function, effectively resists dizziness and fatigue, and brings a more comfortable and natural viewing experience.

3D light field display (Image source: Tianma)

Tianma demonstrated a series of advanced technology solutions and products on site, including LOCAL DIMMING, large-size vehicle-mounted invisible display, T-shaped display, OLED dynamic cold bending, and Micro LED.

In addition, Tianma also exhibited multiple instrument screens, central control screens, combination screens, innovative screens, electronic rearview mirrors, rear ceiling screens, head-up display screens and other products together with automakers such as Zeekr, Geely, Wuling, Honda, Xiaopeng, Lincoln, Chevrolet, and Buick.

Image source: Tianma

Samsung

Samsung Display showcased cutting-edge automotive OLED screens and technologies. The "Flex Note Extendable™" unveiled at the auto show uses folding and sliding technology, and its size can be flexibly adjusted to meet different size requirements; the "Flex Magic Pixel™" technology demonstrated on site can further improve the safety of smart devices; in addition, Samsung's 7-inch OLED products are designed for car rearview mirrors and small central control displays, with fast response and high image quality.

Image credit: Samsung

Hyundai Mobis

At the exhibition, Hyundai Mobis showcased the world's first Swivel (deformable) display and transparent display, and augmented reality head-up display (AR HUD).

According to information, Hyundai Mobis is a subsidiary of Hyundai Motor Group, with businesses including core parts manufacturing, vehicle module manufacturing, and after-sales parts manufacturing and sales. In recent years, the company has been actively introducing new display and lighting technologies into vehicle displays and lights.

Hyundai Mobis' existing automotive display products include a 34-inch rollable OLED display, the world's first rotatable display, a 25-inch HUD display with Mini LED backlight, a holographic AR-HUD display, and an in-vehicle quantum dot and local dimming display QL display.

Zejing Electronics

Zejing Electronics is a company engaged in the research and development and production of in-vehicle HUD and automotive intelligent devices. At this exhibition, Zejing Electronics brought W-HUD series products, AR-HUD product mass production solutions, and the first public appearance of innovative products such as optical waveguide AR-HUD, car window transparent display and forward-looking visual concept cockpit.