Successfully concluded | 2023 The 5th Intelligent Cockpit and User Experience Conference

The "2023 Fifth Intelligent Cockpit and User Experience Conference" hosted by Gasgoo and co-organized by Changshu Economic and Technological Development Zone came to a successful conclusion in Shanghai. The conference lasted for two days and was held simultaneously online and offline.

The smart cockpits currently seen have moved from smart assistants to the development stage of human-machine co-driving. In the future, they will integrate a third space integrating office, rest, entertainment and other scenarios. As the relationship between people and vehicles evolves from tools to partners, the popularity of smart cockpits is only increasing. However, what kind of smart cockpit consumers need and how to create an intelligent and personalized cockpit experience require further verification and thinking by the industry. At the same time, the smart cockpit industry chain will become flatter and the traditional vertical supply chain model will also be broken. , gradually evolved into a networked cooperation model with OEMs as the core. In order to cope with more and new trends and challenges, each link of the smart cockpit industry chain needs to master key technologies and their components and integrate into the new ecosystem.

The "2023 Fifth Smart Cockpit and User Experience Conference" is based on the industry trends of future smart cockpit computing platforms, automobiles, metaverses , emotional intelligence, cockpit intelligent multi-mode interaction design, and guests at all levels on cockpit voice, AI , and big data models As well as cockpit interactive experience, OMS, DMS and other technologies for interpretation and analysis, aiming to explore the current basis and challenges. And conduct trend analysis, judgment and outlook on the smart cockpit market.

This conference invites leading experts from government, enterprise, academia, research and other industries to discuss the challenges and solutions faced by smart cockpits and user experience, as well as ideas for technological development. The two-day conference will allow everyone to share insights, make suggestions for industry development, and contribute collective wisdom through expert speeches, themed roundtables, and interactions with guests.

Image source: Gasgoo

At the same time, this conference has received support from Changshu Economic Development Zone, Screens, Desay SV, Neusoft Group, Tyco Electronics, Xinqing Technology, Sekisui Chemical, Kotei Information, Baolong Technology, Zhenmaojia, Jingheng Electronics, Fujitsu It is fully supported by 40 ecological partners including Nanda Software and Zhiyu Technology.

Create a full-scenario intelligent space cockpit system

The development trend of smart cockpits depends on the entire vehicle. With the emergence of new energy vehicles, the properties of the entire vehicle have changed. Electricity and intelligence have replaced chemical fuels and mechanical electronics.

Jie Yi, director of R&D for Great Wall Motor's smart cockpit, said that smart cockpits will be deeply integrated with the entire vehicle in the future, divided into three directions: First, it is necessary to build users' confidence in using smart driving . The second is the deep integration of smart cockpits and smartphones . The third is to combine AI empowerment to improve proactive service capabilities through voice or vision.

Jie Yi introduced that Great Wall Motors has created Coffee-AI, an intelligent technology brand for the entire vehicle, including the cockpit, driving, cloud platform, and electronic and electrical architecture. The foundation is a large AI model , which is empowered by artificial intelligence to realize new functions and New scene.

Jie Yi | Director of Research and Development of Intelligent Cockpit of Great Wall Motors

SBF helps car display head-impact safety - Sekisui SBF high-strength optical film

Car safety is an important topic that we cannot ignore. While software defines cars, car hardware is very important. In recent years, with the technological revolution and popularization, vehicle- mounted displays have shown a trend of high-definition, large-screen, and multi-screen development.

Maya Wakayama, senior manager of the marketing department of Sekisui Chemical, said that when it comes to cars, the most important and basic point is safety. At present, car display screens have a more high-end, technological and design sense. In the past, the display screen used a plastic cover to make it cheaper. Now more and more cars use glass covers. As screens get larger, security risks arise.

Maya Wakayama introduced that Sekisui Chemical has launched Sekisui SBF high-strength optical film, which has very strong adhesion, high durability, and good fluidity. It can fill the gaps caused by 3D and black edge printing, and is very suitable for curved surfaces. Display fit. Not only can it meet the aesthetic needs, but it can also help ensure the safety of head-on vehicle displays.

Maya Wakayama | Senior Manager, Marketing Department, Sekisui Chemical

User-centered, scene-based—exploration of digital cockpit experience trends

The smart cockpit trend has four aspects: First, the interactive interface and interior styling are harmoniously integrated to form the brand's unique gene. Second, the sliding central screen has become a new direction for smart cockpit layout. Third, the head-up display gives the smart cockpit a new height. Fourth, AIGC technology enters the car and expands new scenarios for smart cockpits.

Zhong Chengdong, director of the Ipsos User Experience Research Institute and chairman of UXPA China, said that smart cabin functions are becoming increasingly rich, but consumer experience has declined. We need to create a scene and analyze the relationship between cars and people and the relationship between cars and the environment.

Zhong Chengdong believes that the relationship between cars and people, the relationship between cars and things, the relationship between cars and things, and the relationship between cars and places are the essence of the development of smart cockpits, and we need to carry these relationships.

Zhong Chengdong | Director of Ipsos User Experience Research Institute & Chairman of UXPA China

Inspire user value resonance with vehicle experience design—breaking the curse of homogeneity in smart cockpit design

Benran Innovation is a strategic innovation consulting company that has been established for 14 years. It helps clients explore future innovation directions through research, insight, design and strategy. With the product as the core, through early user research and strategy formation based on product implementation, we discover and define innovation opportunities and form the concept and strategy of the entire vehicle.

Huang Xiaonan, senior partner and experience director of Benran Innovation, said that when products are highly homogeneous, value resonance can truly influence and impress users for a long time. We hope that in the process of product definition, a large number of possibilities will be generated, and through continuous iteration, we will finally come up with the best direction to lead users and truly create product differentiation and highlights.

Huang Xiaonan|Senior Partner, Experience Director of Benran Innovation

How to create a smart cockpit that users truly love from an experience perspective

Thoughtworks is a global professional services company that has been established for 30 years by 2023. From a business perspective, Thoughtworks covers everything from early-stage digital strategy consulting to digital product design to final digital product development and end-to-end services.

Ma Yanqing, Design Director of Thoughtworks China, said that in the context of smart cockpits, from single-point intelligence to the future development direction of the third space, we need to combine more interactive modes to improve user experience and efficiency. .

Ma Yanqing introduced that Thoughtworks proposed to evaluate specific HMI experience designs through static and dynamic testing methods, and statically used different elements of user experience in the mobile Internet field to set principles. In terms of dynamics, we pay more attention to safety during driving and develop test software based on eye tracker capture.

Ma Yanqing | Design Director of Thoughtworks China

AI empowers smart cockpit

Wu Xiaomin, head of smart cockpit and AI interaction at Human Horizons, said that the development of smart cockpit has encountered a bottleneck today. All car manufacturers have converged on their concepts and functions. In the end, it will be found that user activity is low, indicating that the product is not It does not meet users’ expectations for intelligence, and there is no way to inspire more users to participate in more scenarios.

Wu Xiaomin said frankly that in the market at the forefront of AI development, a certain direction has emerged, which is large models. Large models have greatly extended the boundaries of AI, have super logical reasoning capabilities, and even surpass human abilities. The creation of large models brings endless confusion and endless motivation to everyone.

Wu Xiaomin | Head of Smart Cockpit Products and AI Interaction at Human Horizons

Personalized design and customizability of smart cockpits

Energy, interconnection and intelligence have driven the reorganization of the automotive industry in the new generation of technological revolution, gradually forming a user-centered industrial restructuring that basically focuses on providing services.

Zhao Ning, director of the Software Engineering Research Center of Dongfeng R&D Institute, said that thousands of people will put forward more requirements and ideas for cockpit levels. How to summarize so many ideas? After the summary, some high-frequency scenarios will appear at the same time. Appeals are mainly based on the three steps of driving, interviewing and building scenarios to continuously dig into user appeals and pain points. Personalization is for individual models, while customization is for users.