Great Wall, Tencent and Bean Smart deepen cooperation to accelerate digital reform in four major areas

On September 8, Great Wall Motors, Tencent and BeanSmart announced the deepening of their strategic cooperation. Based on last year’s strategic cooperation, the two parties will launch new cooperation in four major areas: ecological Internet of Vehicles, overseas cloud services, smart marketing, AR navigation, and autonomous driving.

Last year, at the GTO Global Smart Ecosystem Strategy Conference held by Great Wall Motors, the three parties announced a strategic partnership. As Great Wall Motors' designated strategic partner in the field of intelligent networking, Xiandou Intelligent, through cooperation with Tencent, fully supports Great Wall Motors' digital transformation strategy and jointly builds the "AI Great Wall".

The deepening of the tripartite cooperation among Great Wall Motors, Tencent and Xiandou Intelligent will accelerate the intelligentization of Great Wall Motors' terminal products, the integration and digitalization of its service system, and comprehensively build a "digital moat" for the new stage of the industry.

In the past year, Xiandou Intelligent, as the middleman between Great Wall and Tencent, has jointly developed the Fun-life system with Haval, integrating Tencent's ecological Internet of Vehicles products TAI2.0 and TAI3.0, and within three months, the two products have been installed on Haval F5 and F7 respectively. At the same time, in the field of digital marketing, the three parties have gradually built a full-stack intelligent marketing closed loop from a single-point cooperation pilot.

Today, based on the achievements made last year, the three parties are once again deepening their cooperation.

Specifically, in terms of overseas cloud services, Tencent will provide cloud services for Great Wall Motor's factory in Tula, Russia, and build an overseas factory that digitizes the entire process of design-manufacturing-marketing-service.

In terms of smart cockpit, Tencent and Xiandou Intelligent will fully support Great Wall Motors' "Coffee Intelligence" vehicle intelligent brand building and jointly build an intelligent system for future travel. Tencent's newly released ecological car networking TAI3.0 will be fully installed on many star models such as Haval Big Dog, Haval F7, the third-generation Haval H6, and WEY Tank 300. Based on Great Wall Motors' long-term model or hardware platform planning, it will deeply polish the user experience and jointly plan the next generation of "people-centered" leading smart cockpit products.

In terms of intelligent marketing, the three parties will create the first full-stack cooperation in intelligent marketing in the automotive industry, and build a digital marketing closed loop for the automotive industry that covers user portraits, SCRM, advertising, user operations, etc., and continuously and flexibly iterate and upgrade through dynamic feedback of data.

At the same time, the three parties will also explore cutting-edge technologies such as AR navigation, autonomous driving virtual simulation platform, data cloud platform, and high-precision maps to help Great Wall Motors comprehensively build future-oriented technological competitiveness.

From products to marketing, the three parties empower each other and embed digitalization into every pore. In the future, the cooperation between auto companies and technology companies will not only stop at products, but will also be deeply integrated in terms of products, data, organization, mechanism, culture, etc.