Chengdu International Auto Parts and After-sales Service Exhibition shows the infinite vitality of the southwest market

The 6th Chengdu International Auto Parts and After-sales Service Exhibition (CAPAS) will be held at the Chengdu Century City New International Convention and Exhibition Center from May 23 to 25, 2019. This year's overall exhibition area will reach 45,000 square meters, and it is expected to welcome about 600 exhibitors to compete on the same stage.

At present, personalized consumer demand has gradually become the main force of consumption. Against this background, my country's modified car market has entered a period of rapid development in recent years. According to incomplete statistics from relevant institutions, the output value of China's automobile modification market exceeded 160 billion yuan in 2018, and it has been growing at a rate of more than 30% per year. The proportion of automobile modification in my country is only 5%, accounting for only 3% of the aftermarket. Compared with the 80% automobile modification ratio and more than 40% aftermarket share in developed countries such as the United States and Japan, China's automobile modification market is still in its infancy and has huge market potential. High-end, branded, quality, personalized and customized will gradually become the development direction of the future automobile modification market.

Ms. Shaolan Zhou, Deputy General Manager of Messe Frankfurt (HK) Ltd., said: "In order to adapt to the ever-changing market situation and policy orientation, this exhibition has further upgraded the product display area. The supplies and modification area caters to the trend of rapid growth in the personalized automobile consumer market. We will work together in terms of product display and on-site activities to meet the strong automobile consumption demand and active industrial development trend in the southwest region. In the beautiful Chengdu in May, we will create an automobile feast that combines entertainment and commercialization, attracting all kinds of car lovers from inside and outside the industry to participate and fully experience the infinite vitality that bursts out when cars and life blend with each other."

A variety of activities showcasing the exciting collision of "speed and passion"

The Accessories and Modification Zone is aimed at car and driving enthusiasts, aiming to meet their needs for better quality car accessories and modification services. The accessories category will focus on displaying various interior products, beauty care, car accessories and other products. Maintenance brands such as Petro-Canada, Botny, and Oren will display their flagship products. Car owners can take this opportunity to deeply understand the products closely related to car use, and exhibitors can also further improve brand awareness through display.

The modification category brings together powerful brands such as AP, Hongzhi, Gaia, Modified Class 1, Saiqu, Lishuang, Zhongtian, Sedi and Jierxing. In addition to displaying customized modified vehicles, modification materials, high-performance sports tires and wheels, off-road pickup trucks and other products that reflect the performance of the car and the personality of the owner, well-known modification technology experts will be invited to the scene to explain popular modification technologies, share modification experiences, and solve the pain points of high technical barriers in the automotive industry and high difficulty in training modification personnel.

The on-site interactive activity area is adjacent to the product display area, thus maximizing the synergy between product display and experience activities. The interactive area will hold the "CAPAS Car Modification Dance Party" during the three-day exhibition period, including the highly professional Carles Film Competition, new product promotions by exhibitors such as Anrich Tires, modification technology sharing sessions, self-driving tour lectures and simulated racing competitions, etc.; a series of fun games such as tire rolling rally and oil barrel squats are also set up to mobilize the public to participate in fitness, which is in line with the exhibition's pursuit of the combination of cars and a better life. Among them, the simulated racing competition will be jointly participated by many professional racing drivers and enthusiasts. By using a simulator with a high physical model, vehicle simulation degree and track model accuracy, the fierce scene of the Monza F1 Formula Final in Italy will be restored to the maximum extent, allowing the car fans on the scene to appreciate the unique charm of "speed and passion" up close.

Exhibitors and organizers provided a wealth of prizes for the winners and participants of this modification dance party. Participants can not only receive various prizes including Canadian fully synthetic motor oil, Carlisle car body color change service and RECARGO personalized modified seats, but also gain rich cultural experience and influence by actively participating in games and competitions.

CAPAS is co-sponsored by the China Council for the Promotion of International Trade (CCPIT) Automotive Industry Sub-Council, Messe Frankfurt (Shanghai) Co., Ltd. and the China Council for the Promotion of International Trade (Sichuan) Committee.