"Hello BOE" shockingly arrives BOE O_SPACE shows the beautiful IoT life

On December 8, the 2022 "Hello BOE" O_SPACE Institute for Better Life was grandly launched in Chengdu. As a benchmark brand marketing event of BOE (BOE), and also a popular annual product promotion blockbuster since last year, this year's "Hello BOE" has made a comprehensive upgrade to the project content, not only deeply displaying BOE's innovative development achievements and technical strength from the three levels of technology, application, and ecology, but also depicting a digital and intelligent picture of a better life that integrates technology, art, and fashion. It is worth noting that this year's "Hello BOE" puts the construction of the "Powered by BOE" industry value innovation ecosystem concept at a very core position. Consumers can see the "BOE× (Partner)" logo everywhere in the exhibition area, which fully demonstrates that BOE is using its own technology to empower major brand products under the guidance of the "Screen Internet of Things" strategy, and is accelerating the promotion of "Everything is Display" to a broader "Display Connects Everything" new era.

"Hello BOE" shockingly arrives BOE O_SPACE shows the beautiful IoT life

As the first stop of this trendy technology exploration journey, the Chengdu station of "Hello BOE" landed in the prosperous business district of Chunxi Road Pedestrian Street, attracting a large number of pedestrians to stop and watch with its futuristic and technological cyberpunk appearance. The upgraded O_SPACE Better Life Research Institute, based on BOE's deep innovative technology accumulation and leading advantages with "screen" as the core, has created three parts: "Screen Strength Lab", "Screen Technology Lab" and "Screen IoT Lab", which respectively represent BOE's three core concepts of "Screen IoT", namely "integrating more functions for the screen, deriving more forms, and implanting more scenes", showing BOE's leading strength in technology, products and applications, as well as the great changes it has brought to the lives of the majority of users. In addition, the exhibition area also has trendy technology experience, technical experiments and other links to further enhance the immersiveness and deep participation of the experience, and make BOE's hard-core technology perceptible, touchable and knowable in a more entertaining and interactive way.

In the "Screen Strength Lab" area, the "BOE Time Machine" displays the gradual intelligent digitalization of home appliances, mobile terminals, and life scenes through the interactive display of the integration of real objects and screens, and shows the glorious growth process of China's display from fewer screens to more screens and then to screen-connected everything under BOE's unremitting efforts and persistence. The interactive device in this area uses BOE's latest 105-inch BOE Painting Screen W1, which is a digital exhibition product that integrates multiple information and realizes scene linkage through multi-dimensional interaction. It can freely display rich content and support multiple people to touch at the same time through the self-developed versatile screen exhibition system.

The "Screen Technology Lab" area fully displays BOE's leading cutting-edge display technology. In order to better reveal to the public the "past and present of a display screen", BOE "moved" the four core processes of LCD screen production - array, color film, box, and module to the site. After these precise and complex links, an ordinary glass substrate was finally turned into a display screen that is ubiquitous in the digital age. BOE also specially set up a low-blue light experiment link to demonstrate its leading strength in eye protection display. At present, it has carried out a number of in-depth cooperation with the internationally authoritative certification agency TÜV Rheinland in Germany in product certification, standard setting, scene development and other aspects. In addition, this area also showcases various cutting-edge technologies and products enabled by BOE's three major display technology brands - ADS Pro, f-OLED, and α-MLED.

In the ADS Pro exhibition area, many high-end products enabled by BOE's ADS Pro display technology brand were displayed, including Lenovo's Hermit 4K monitor, Mechanic Star 17 notebook, Thor 911Zero gaming laptop, etc. HD, high refresh and gaming experience areas were also set up, fully demonstrating the leading technical advantages of BOE's unique ADS Pro high-end LCD display technology solutions such as high refresh rate, wide viewing angle, high color gamut, low reflectivity, and high contrast. In the f-OLED exhibition area, BOE brought many flexible cutting-edge display technologies and terminal products: including a 12.3-inch "Z"-shaped tri-fold machine, a scrolling screen that supports R4.5 dynamic scrolling times of more than 200,000 times, the vivo X90 equipped with BOE's new generation Q9 light-emitting device super retina eye protection screen, the Honor Magic V that can switch between tablets and mobile phones, and the ASUS Zenbook 17 Fold notebook equipped with BOE's 17.3-inch foldable flexible OLED display. Visitors can also watch extreme tests of flexible screen sliding, immersion, floating, and bending in this area, fully demonstrating BOE's strong technology and quality strength in the field of flexible display; in the α-MLED exhibition area, visitors can personally experience the unique charm of BOE's MLED display technology products, such as the P0.9 glass-based active MLED display. As the flagship of new display, this product is a glass-based active Mini LED product launched by BOE with an LED spacing of 0.9mm. It has ultra-high color gamut, ultra-high refresh rate, eye protection and infinite splicing. It won the 2021 SID "Best New Display Technology" award and has gradually been applied in commercial displays, high-end TVs and other fields.

In addition to the display of innovative technologies, the "Screen Technology Lab" has also teamed up with domestic and foreign first-line brand manufacturers to create an ultra-high refresh e-sports experience area for friends who love e-sports, which brings together a number of high-end mobile phones and e-sports notebooks enabled by BOE (BOE Technology Group): including the realme GT2 Master Exploration Edition with a blue diamond arrangement and an overall screen-to-body ratio of 94.2%, the OnePlus Ace Pro that supports three-band dynamic refresh mode and is compatible with up to 120Hz variable speed high refresh, the Thor 911 Zero gaming laptop with 2.5K high-definition resolution, 165Hz refresh rate and a golden aspect ratio of 16:10, the Mechanic Star 17 notebook with a 17.3-inch ultra-large screen and a high refresh rate of 240Hz, and the ultra-wide "fish screen" HP X34 WQHD e-sports monitor, etc. In addition, BOE's industry-leading 500Hz+ ultra-high refresh monitor has also become the focus of attention of many viewers and players.

On December 9, BOE will also hold an e-sports day event on site. In addition to the coser photo interaction and game challenge sessions, there will also be powerful players bringing the Canyon Peak Show. After half a month of recruitment, BOE (BOE) and People's E-sports jointly hosted the "Screen Strength Becomes the King" BOE King Cup People's E-sports Super League King of Glory Challenge, which has recruited 3,514 summoners from the four major competition areas across the country, forming a total of 710 teams, and will officially enter the online elimination stage on December 9. The mobile phone used in this event is the X90 Pro provided by BOE's partner vivo, with software and hardware adaptation upgrades, bringing a smooth and extreme new mobile game experience.

The "Screen IoT Lab" is based on BOE's innovative technologies and products to create a "Screen IoT" world full of sci-fi and futuristic sense. Here, you can experience BOE's wonderful empowerment of various life scenes through the "Interstellar Journey", starting this "journey" from a futuristic "Screen IoT Thousands of Industries Picture". Visitors can board the "Space Car" at the "Interstellar Station" to experience BOE's advanced smart cockpit solutions that integrate car central control, entertainment system display, front window head-up display, smart photosensitive windows, etc.; when they come to the "Space Garden", visitors can easily identify detailed information on seeds of various types of plants cultivated through space breeding technology through the digital display stand of BOE's smart retail solution. At present, BOE has provided smart retail IoT solutions for more than 300 retailers and more than 30,000 stores around the world. In the "Universe Art Museum", visitors can enjoy the sensory enjoyment and shock brought by BOE's visual art. Its self-developed AI image quality enhancement technology and service solutions have worked with many museums and TV stations to help historical classic images regain vitality. In the "Space Medical Museum", BOE also displayed its latest achievements in the field of smart medicine and engineering - the digital human intelligent health terminal, which visualizes the 3D variable human body and generates a personalized 3D health profile for users. At present, BOE has built a full-cycle health service closed loop with health management as the core, medical engineering terminals as the driving force, and digital hospitals as the support. BOE hospitals have been deployed in Hefei, Chengdu, Suzhou and other places. At the end of the tour, visitors can also wear VR glasses enabled by BOE to land on the moon in the metaverse space and start an immersive "moon landing journey". It is worth mentioning that in this tour, BOE (BOE Technology Group Co., Ltd.) has carried out cross-border cooperation with aerospace cultural and creative and boutique coffee brand SOE COFFEE. Visitors can receive blind boxes and city-limited co-branded coffee by checking in for tasks.