BOE (BOE Technology Group) was selected into the 2022 Eco-Brand Certification List, leading a new paradigm in eco-brand construction

On September 6, the "2022 First Eco-Brand Summit" co-organized by Kantar Group, Caijing Magazine, and Oxford University's Said Business School was held in Beijing. The 2022 Eco-Brand Certification List and the Eco-Brand Development Report (2022) were released at the same time. BOE stood out from nearly 100 companies and brands participating in the evaluation worldwide and became one of the first 12 brands to obtain Eco-Brand Certification. It is in the "leader" position in the list, providing successful cases and practical guidance for companies and brands at different stages of ecological transformation, and providing a new paradigm for ecological brand construction for the Internet of Things industry.

BOE (BOE Technology Group) was selected into the 2022 Eco-Brand Certification List

As a new brand evaluation system in the era of the Internet of Things, this ecological brand certification starts from the five core dimensions of user experience interaction, open collaborative co-creation, lifelong user value, win-win value-added utility and social value contribution, and integrates three evaluation methods: quantitative survey of brand audiences, expert review of brand cases, and review of brand key data. It intuitively and comprehensively evaluates the progress and results of the transformation of traditional brands to ecological brands. The "Ecological Brand Development Report (2022)" released at the meeting mainly systematically analyzes and summarizes the new development trends of ecological brands in recent years and the challenges and difficulties encountered by the transformation of ecological brands. As a benchmark case of ecological brands in the report, BOE (BOE Technology Group) provides necessary theoretical and practical guidance for the transformation and construction of ecological brands from the three dimensions of user experience interaction, open collaborative co-creation and social value contribution.

In terms of user experience interaction: In 2021, BOE (BOE Oriental Technology Group Co., Ltd.) launched the first technology brand in China's semiconductor display field, ushering in a new era of dual value drive of "technology + brand". This move can not only help consumers easily identify and purchase technologically excellent and high-quality products, but also provide technical and quality endorsements for terminal manufacturers' products, effectively fill the value gap in the display components of the whole machine products, and enable commercial value enhancement. Taking this as an opportunity, in the era of the Internet of Things where displays are ubiquitous, BOE (BOE Oriental Technology Group Co., Ltd.) is also constantly accelerating the pace of transformation of the Internet of Things. Based on its core advantages in the display field, it has creatively proposed the "Screen Internet of Things" development strategy, relying on cutting-edge technologies such as artificial intelligence, big data, and cloud computing, so that the screen can integrate more functions, derive more forms, and implant more scenarios, and continue to enable the implementation of various segmented application scenarios, and reshape the value growth model from the three dimensions of technology, products, and markets.

In terms of open collaborative co-creation: The core essence of BOE's "Screen Internet of Things" strategy is to rely on its own core resource advantages, aggregate industrial chain and ecological chain capital, and promote industry development and common progress of ecological participants. In the field of 8K ultra-high-definition industry, BOE has three major advantages of "early start, excellent technology and wide application", and has been committed to promoting the development, popularization and ecological construction of the ultra-high-definition industry. At present, BOE's 8K ultra-high-definition display terminals have covered a full range of product lines including 75 inches, 98 inches, and 110 inches. It has developed 8K professional display products in various sizes and provided 8K professional displays for China's first 5G+8K broadcast vehicle; its 8K ultra-high-definition solution integrating 5G and AI technology has also participated in the 8K live broadcast of a series of major events and competitions including the 2022 International Ice and Snow Events, CCTV Spring Festival Gala, 70th Anniversary Celebration, FIBA ​​Basketball World Cup, China Open, etc., and through these practices, it has jointly promoted communications, video networks, encoding and decoding, and playback on a global scale. Equipment and upstream and downstream manufacturers such as complete machines have built an all-round 8K ultra-high-definition industry ecosystem, while driving the rapid upgrade of key links such as shooting, content, transmission, and display; in the field of digital cultural industry, BOE (BOE Technology Group Co., Ltd.) not only took the lead in developing the H.629.1 digital art display international standard, filling the gap in this field, but also established an industry alliance based on this. As of now, the alliance has more than 170 member units; in addition, it has also built an open sharing platform for digital cultural content, which currently has more than 320 authoritative institutions, displaying and exchanging more than 50,000 pieces of professional art content, driving the vigorous development of ecosystem partners.

In terms of social value contribution: BOE actively promotes social responsibility through technological innovation. Under the background of dual carbon, 11 of BOE's 16 semiconductor display production lines have won the national title of "Green Factory". In March this year, BOE's 8.5th generation semiconductor display production line in Fuzhou was awarded the highest honor in the field of global intelligent manufacturing, "Lighthouse Factory". By building a fully automatic production system and building an AI-driven energy management system, it has greatly improved its green and sustainable development capabilities. In addition, BOE's electronic price tags and smart retail solutions currently serve more than 30,000 stores in more than 60 countries. As of 2021, the global shipment volume of products is nearly 300 million, and the price changes 5 billion times a year, which is equivalent to saving 6,000 tons of paper and protecting more than 100,000 trees, which is equivalent to reducing carbon emissions while absorbing 1,800 tons of carbon emissions. Not long ago, it was awarded the industry's first carbon footprint assessment report. In the field of education charity, BOE has joined hands with the China Rural Development Foundation (formerly the China Poverty Alleviation Foundation) to carry out the "Lighting the Road to Growth" charity project to provide smart education solutions for children in remote areas. By supporting the construction of "smart classrooms" in 70 township central schools in Sichuan, Hunan, Shaanxi and other provinces, more than 24,000 students in remote areas have been provided with digital technology experience.

"BOE takes semiconductor display as its core technology, empowers suppliers and other ecological partners through systematic supply chain management, and continuously expands terminal application scenarios, co-evolves with ecological partners to achieve value co-creation, and truly creates greater social value." Rong Ke, professor of the School of Social Sciences and deputy director of the Institute of Economics at Tsinghua University, commented. At present, BOE has established a "1+4+N+ecological chain" business development framework and continuously deepens its ecological layout in the IoT segmented application market. In the future, under the guidance of the "Screen IoT" strategy, BOE will continue to enrich the connotation of the ecological brand, reshape the value growth model, and continuously empower thousands of industries, and work with ecological partners to face the vast IoT market to achieve symbiosis, co-creation, and win-win results.