Universal Instruments and new channel partners jointly develop the US Midwest market

As a reputable company, BR Peterson provides customers in the Midwest with a more comprehensive service experience.

In order to strengthen its customer service network in the Midwest region of the United States, Universal Instruments has recently appointed BR Peterson as its channel partner in the region to serve customers in Illinois, Wisconsin and Michigan.

BR Peterson has been operating in the Midwest since 1991, representing many of the top electronic equipment suppliers, product and service providers in the region, providing relevant professional services to customers in the region. The company serves industries including: contract manufacturers, industrial controls, automotive production, communications, defense and medical equipment.

Bruce Peterson, founder of BR Peterson, said: "Universal Instruments has a long history and an excellent reputation. The company produces a wide range of automation equipment and provides excellent choices for our existing customers. In addition, working with Universal Instruments will also give us more opportunities to expand our business. It is a win-win situation. We are confident that both parties will benefit from this long-term cooperative relationship."

“Our new channel partner has been operating in the Midwest for more than 30 years,” said Kevin Clue, General Manager of North American Factory Operations for Universal Instruments . “Bruce has built up a network of connections that will help Universal Instruments expand its business. Our extensive product line will help the company provide its customers with more first-class equipment, products and services. The cooperation between the two parties is mutually beneficial.”

Bruce Peterson, founder of BR Peterson