[Insight Core Trends] AR glasses for “passed-up celebrities” are becoming popular! Will smart wear become the next generation hardware platform?

In recent years, the Metaverse has become one of the hot spots in the field of intelligent hardware. Many companies have announced projects to enter the Metaverse field. In the consumer market, the entrance to the user side is AR glasses. Domestic AR company Nreal officially launched two types of AR glasses, which sold tens of millions of dollars in sales in one day, setting a single-day sales record for the XR category (VR/AR), which is equivalent to the total sales of the smart glasses category in the past 60 days.

Why are the “outdated star” AR glasses becoming popular again and returning to the forefront? Can it successfully become the next generation hardware platform?

AR refers to technology that allows users to see virtual objects without blocking reality . As early as 2012, technology companies represented by Google kicked off the research and development of AR devices, and then giants such as Microsoft also followed suit. People have high hopes for AR glasses, and cutting-edge technologies such as optical waveguides, gesture recognition, and glasses photography have been put into use. In order to connect other additional devices, early AR glasses usually come with many complex interfaces.

It is precisely because of the integration of too much technical hardware that the entire AR glasses have become very "heavy", and the size and weight of the headset make it difficult for users to wear it comfortably; too much hardware also leads to the high cost of AR glasses, and the selling price is not enough It puts people off. AR fell into a trough after 2017.

Since then, after years of continuous iteration, the positioning of AR glasses products has gradually become clearer, and it has become "lightweight" in an all-round way . Compared with early manufacturers who pursued comprehensive functions, they now focus on display and interaction , streamlining hardware while reducing energy consumption, and greatly improving device endurance.

AR glasses are mainly thin and light in form , which can reduce the weight of the whole device to dozens of grams. The appearance is also closer to ordinary sunglasses and easier to wear. This is why the outdated AR glasses have become popular again this year.

AR glasses have initially completed “hardware slimming”, but will not stop there. Their goal is to build them into the “next generation hardware platform” .

Looking at the history of smartphone development, we can see that consumers have never stopped their desire for large screens. However, today's mobile phone manufacturers seem to have reached an innovation bottleneck, and it is difficult to break through the hardware foundation. Even foldable screen phones can only reach 7-8 inches.

AR glasses naturally meet consumers' demand for a "giant screen". By connecting to a mobile phone, computer or even a game console through a cable or adapter, users can watch videos, edit documents, browse the web and even play games on the equivalent 130-inch floating giant screen projected in front of their eyes .

The "scene-based" applications of AR glasses can go beyond that. When driving, by connecting to the car system, the AR glasses will become an oversized HUD (head-up display). The driver can check key data such as the instrument panel at any time while keeping his head up. It can also cooperate with the navigation system to act as a driving guide, providing a smoother driving experience. Intelligent driving experience.

When exercising, we can connect AR glasses to the treadmill to see all real-time exercise parameters at a glance; we can also project outdoor scenic spots and simulate outdoor sports dynamics to add a different kind of fun to indoor sports.

The future of intelligence may be a world where screens are everywhere. However, today's AR glasses show us that in the future, we may be able to use a screen to project everything, which will drive AR glasses to continue to grow towards the goal of the next generation of hardware platforms.

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