Sora’s first victim: Hollywood’s $5.8 billion investment plan goes awry

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Within a few days of contacting Sora, he voluntarily gave up the US$800 million movie studio expansion plan.

Tyler Perry , a Hollywood super producer and director who owns one of the largest studios in the United States , became the first victim of Sora .

The plan, which has been in the works for four years, is expected to greatly increase the size of the location and build 12 new sound stages...but now:

All of this has been put on hold indefinitely because of what Sora and I saw.

Perry said that he is very worried about everyone in the film and television industry now, because AI will threaten every corner of the industry.

He feels like everyone in the industry is running a hundred miles (160 kilometers) an hour, trying to catch up, trying to put guardrails, safety belts, just to stay afloat .

There has to be some kind of regulation to protect us. If not, we don't know how to survive.

Abandon studio expansion because it is no longer necessary

The director is not ignorant of the development of AI. He paid attention to this trend a year ago.

And he himself has used part of the AI ​​technology in two upcoming movies, saving hours of makeup time.

But when the Sora demo was released, he was still shocked.

I no longer have to travel to location. If I want to be in the snow in Colorado, or writing a scene on the moon, I can use text and AI can easily generate it.

If I want to photograph two people in the living room of a house on a hill, I don't have to set up on a hill, and I don't have to set up a house on a vacant lot. It blows my mind that I can do this sitting in my office on my computer.

△ This is probably what he was watching.

Actors, camera assistants, gaffers, traffic coordinators, sound designers and writers, everyone is affected.

All these employees and contractors will not be employed by his expansion plan because there is no need for it.

△ Tyler Perry Studios

As an actor, producer and director, Perry sees the threat of AI. But at the same time, as an entrepreneur, he also saw opportunities.

For example, a pilot episode that originally cost tens of millions of dollars can now be produced at a very low cost, which will be a major game changer.

He believes that it is inevitable for major companies to work hard to reduce costs and increase profits, but hopes that as people accept AI technology, they can have some thoughts and sympathy for people who have worked in the film and television industry.

The founder of DreamWorks thinks so too

Perry is not the only one in the film and television industry to hold similar views.

Last November, DreamWorks founder Jeffrey Katzenberg predicted that AI would eliminate 90% of jobs in the animated film industry within three years.

Since there was no sign of Sora at that time, the revelation would only come faster.

But there are also opponents who believe that if the current Sora is really used in movies, it will only get a lot of uncanny valley content that no one wants to see.

Perry is just justifying cutting labor costs to shareholders and executives. This is the biggest role that AI can play at present.

But no matter what, some netizens said that when they wake up every morning, they feel that the timeline has been compressed and AI is getting closer.

Reference links:
[1] https://www.hollywoodreporter.com/business/business-news/tyler-perry-ai-alarm-1235833276/
[2] https://x.com/bcmerchant/status/1761111053466054726?s =20

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