ams OSRAM holds China Development Center Roundtable Forum to demonstrate confidence and investment in the Chinese market
On October 23, amsram (SIX Swiss Exchange stock code: AMS), a leading global supplier of optical solutions, held the amsram China Development Center (CDC) roundtable forum at the Westin Shenzhen Yitian Hotel.
With the core topic of "In the era of intelligence, using diverse application scenarios and technologies to accelerate the development of the Chinese market", this forum discussed how CDC can help Chinese partners seize the opportunities of the times and promote steady growth of business in Greater China under the market trend driven by artificial intelligence, demonstrating ams' confidence in the Chinese market.
Based in China, close to local customer needs
Against the backdrop of slowing global economic growth and a complex and changing international situation, the Chinese market has maintained a steady growth momentum and released strong innovation potential.
Jose Vinau , Vice President of ams OSRAM and Head of CDC, said:
I believe that the Chinese market still has huge room for investment. However, to succeed in the Chinese market, we need to have a deeper understanding of its unique challenges. The establishment of CDC can better leverage the global resources of ams and OSRAM to build a team that can respond quickly to market changes and deeply understand local needs, and provide Chinese customers with higher quality services.
CDC is a subsidiary of the CMOS, Sensors and ASIC (CSA) division of ams OSRAM Group, with its headquarters in Shenzhen and an office in Shanghai. CDC has established a strong technical engineering team of 30 Chinese employees, focusing on market development, application engineering and local supply chain optimization, aiming to get closer to customers more effectively and quickly understand and respond to speed requirements.
Faced with a rapidly iterating market environment, companies are pursuing not only speed and efficiency, but also constantly improving cost-effectiveness to maintain competitiveness. CDC adheres to the "customer-centric" concept to help local customers maintain long-term advantages in the fierce market competition. Jose Vinau said that CDC will go deep into the customer team, closely meet customer needs, jointly explore market opportunities, seize opportunities, ensure that core resources are applied to the research and development of future market needs, and provide customers with comprehensive technical support. This strategy is formulated by the CDC marketing team based on a deep insight into market dynamics, combined with the strategic planning of each business line, technology development path and the actual needs of target customers.
Relying on its global supply chain network, amsosram can flexibly provide regional support based on the specific needs of customers. In China in particular, CDC can provide customers with faster delivery times, customized solutions and strong innovation by strengthening its supply chain capabilities with local partners.
Multi-domain integration of AI drives market innovation
In the roundtable forum, Jose Vinau, Vice President and Head of CDC at amsram, Xu Bingbing, Senior Product Manager at amsram, Tu Lei, Product Marketing Director at amsram, and Dr. Leng Jianqing, Senior Director of System Development at amsram, had an in-depth and rich discussion on "In the era of intelligence, using diverse application scenarios and technologies to help accelerate the development of the Chinese market."
Xu Bingbing said that AI and intelligent technologies have raised consumers' expectations for user experience of mobile devices and consumer products.
Smartphone design has undergone a huge transformation in recent years. ams Osram has pioneered the innovation of OLED under-screen light sensing technology, which can intelligently detect ambient light and is not affected by the light emitted by the phone screen itself, making ultra-thin bezel design a reality. Currently, ams Osram is developing a new generation of OLED under-screen light sensing technology, which has higher sensitivity and signal-to-noise ratio and can detect weak signals under complex display conditions. This heralds more advanced display technology that can meet consumers' higher requirements for product appearance and display performance.
In addition, ams has also applied AI technology to products such as ToF, stroboscopic detection and spectral sensors, which can help the camera focus accurately and quickly in complex scenes and improve the quality of camera photos. Not only that, ams has also expanded AI technology to consumer products such as smart watches and TWS headphones to improve user experience in multiple dimensions.
Tu Lei said that AI has gradually expanded from the initial field of imaging to the field of auxiliary treatment and the automated operation procedures of physical examination centers.
By ensuring stable image quality output, AI improves the accuracy of diagnosis and the possibility of early detection of diseases. In addition, AI-assisted computer diagnosis systems can identify tiny lesions and enhance doctors' diagnostic capabilities. ams Osram is continuously enriching its detector products for medical imaging to meet the needs of technological innovation.
At the same time, CDC provides customized product development services to medical manufacturers through in-depth analysis of market demands and trends, ensuring that new technologies can accurately meet market and customer requirements, helping customers not only achieve success in the Chinese market, but also laying the foundation for their expansion in the global market.
Dr. Leng Jianqing said that China's automobile market has been experiencing explosive growth in recent years. The vigorous development of AI technology has spawned many innovative applications of AI+sensors. At the same time, the trend of software-defined cars has also promoted the development of intelligent driving technology.
With its comprehensive solutions including leading ambient light sensors, multi-point dToF sensing technology, high-performance infrared LEDs and advanced CMOS image sensors, ams OSRAM is actively helping automakers create advanced and attractive smart cockpit experiences.
The establishment of CDC can help automakers effectively respond to a series of complex technical challenges, from sensor hardware selection, software integration, efficient data processing to overall system optimization, by providing cutting-edge technical support and high-quality products.
In addition, in the field of intelligent manufacturing, digitalization, 5G and AR/VR technologies have had a disruptive impact on the industry, driving the industry towards "Industry 5.0" and changing the way humans and machines interact. AMS OSRAM's micro-sensing and lighting solutions can effectively improve robot performance, accuracy and intelligence, enabling industrial robots and service robots to provide safer human-machine interaction interfaces in unprotected areas. Based on unique market insights and in-depth customer communications, CDC has helped develop an innovative development roadmap that helps improve robot differentiation algorithms.
The establishment of amsosram CDC marks an important milestone in the company's strategic layout in Greater China. As a global leader in optical and sensor solutions, amsosram not only wants to take root in the Chinese market, but also wants to participate in and promote the innovation wave in the global market with its leading technology platform and innovation capabilities. In the future, the company will work closely with customers to jointly open up unlimited possibilities in the intelligent era.
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