The latest portraits of 940 million Chinese netizens, which one is you?

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The latest portraits of 940 million Chinese netizens, which one is you? [Copy link]

"As of June 2020, the number of Internet users in my country reached 940 million, and the number of mobile Internet users reached 932 million."

On September 29, the China Internet Network Information Center (CNNIC) released the 46th "Statistical Report on the Development of China's Internet", which detailed the "scale of Chinese netizens, the structural distribution of netizens, and what they like to do in their daily lives", and outlined the portrait of Chinese netizens. Does your image appear in it?

The number of Chinese Internet users reaches 940 million

The report shows that as of June 2020, the size of Internet users in my country reached 940 million, an increase of 36.25 million from March 2020, and the Internet penetration rate reached 67.0%, an increase of 2.5 percentage points from March 2020.

The scale of mobile Internet users in my country reached 932 million, an increase of 35.46 million from March 2020. The proportion of Internet users using mobile phones to access the Internet reached 99.2%, basically the same as in March 2020.

460 million people don’t use the internet for various reasons

Although the number of Internet users is large, the number of non-Internet users in my country is also large, at 463 million, of which 43.8% are in urban areas and 56.2% are in rural areas. Non-Internet users are still mainly in rural areas.

Lack of skills, limited education and insufficient equipment are the main reasons why non-Internet users do not go online. Among them, 14.8% of non-Internet users do not go online because they do not have computers or other Internet equipment.

Internet User Portrait

——Among netizens, the majority are “students”

The report stated that as of June 2020, the male-to-female ratio of Internet users in my country was 51.0:49.0, which is basically consistent with the male-to-female ratio of the overall population (51.1:48.9).

In terms of occupation, students are the largest, accounting for 23.7%; followed by self-employed individuals/freelancers, accounting for 17.4%; and agricultural, forestry, animal husbandry and fishery workers account for 15.3%.

——More than 40% have junior high school education

In terms of education level, among netizens, those with junior high school and high school/technical secondary school/technical school education account for 40.5% and 21.5% respectively; those with college education or above account for 18.8%. Netizens with primary school education or below also account for a large proportion, reaching 19.2%.

——The average person spends 28 hours online per week, which is less than before

As of June 2020, the average weekly Internet usage time of Chinese netizens was 28.0 hours, a decrease of 2.8 hours from March 2020.

——The Internet further penetrates the middle-aged and elderly population

In terms of age, netizens aged 20-29 and 30-39 accounted for 19.9% and 20.4% respectively, higher than other age groups; the proportion of netizens aged 40-49 was 18.7%; the proportion of netizens aged 50 and above increased from 16.9% in March 2020 to 22.8%.

What netizens like to do

By looking at the user scale and usage rate of various applications, we can know what netizens like to do online, as shown in the following figure:

The report said that basic applications such as instant messaging and search engines, and online entertainment applications such as online games, online videos, and online literature all maintained steady growth, with the growth rate remaining in the range of 1% to 5%.

其中，电商直播、短视频和网络购物等应用的用户规模增长最为显著，增长率分别为16.7%、5.8%和5.5%。

——Livestreaming sales reached 50 billion views in the first half of the year

As of June 2020, the number of e-commerce live streaming users in my country reached 309 million, up 16.7% from March 2020, making it the fastest growing personal Internet application in the first half of the year. In the first half of 2020, there were more than 10 million live streaming events in China, with more than 400,000 active anchors and more than 50 billion viewers.

——Short video users account for 94.5% of all netizens

As of June 2020, the number of online video (including short video) users in my country reached 888 million, an increase of 37.77 million from March 2020, accounting for 94.5% of the total number of netizens. Among them, the number of short video users was 818 million, an increase of 44.61 million from March 2020.

——Paid advance on-demand online video is becoming the norm

It is worth noting that the report points out that from the perspective of business model, paid advance on-demand online video has gradually become the norm. Since March 2020, the number of paid advance on-demand online dramas has increased significantly, and the format and price have gradually become fixed, gradually becoming a normal scheduling model.

——More than 40% of netizens order takeout, and the average order value of takeout increases

As of June 2020, the scale of online food delivery users in my country reached 409 million, an increase of 11.24 million from March 2020, accounting for 43.5% of the total Internet users; the scale of mobile online food delivery users reached 407 million, an increase of 10.67 million from March 2020, accounting for 43.7% of mobile Internet users.

The report pointed out that due to the impact of the epidemic, the cost of delivery riders has been reduced. At the same time, more mid-to-high-end brand restaurants have started delivery services, which has increased the average customer spending on takeout to a certain extent. The improvement in labor costs and average customer spending has a positive impact on the recovery of the takeout business.

——The epidemic has promoted the outbreak of netizens’ “stay-at-home economy”

The report also pointed out that some industries have exploded due to the epidemic. For example, as of June 2020, the scale of remote office users in my country reached 199 million, accounting for 21.2% of the total number of netizens.

From June to July 2020, the average daily usage time of remote meetings was 110 minutes, and user usage has become increasingly normalized. During the 2020 Spring Festival, more than 18 million companies adopted online remote office mode, and the annual intelligent mobile office market size is expected to reach 37.5 billion yuan, with a growth rate of 30.2%.

In addition to office work, people also "shop, shop, shop". The report pointed out that in the first half of the year, commodity consumption shifted significantly to online. The number of online shopping users in my country reached 749 million, an increase of 39.12 million from March 2020, accounting for 79.7% of the total number of netizens.

In addition, the online medical market expanded rapidly in the first half of the year. As of June 2020, the number of online medical users in my country reached 276 million, accounting for 29.4% of the total number of Internet users.

In addition, as primary, secondary and high schools gradually resumed classes in an orderly manner in the second quarter, the scale of online education users has declined. As of June 2020, the scale of online education users reached 381 million, a decrease of 42.36 million from March 2020, accounting for 40.5% of the total netizens.

Among these netizens’ favorite things, which one have you not done?

Source: China News Network

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Is this the result of big data statistics? That's amazing. Through this, we can know which industry is popular. And have you filled out a questionnaire before?

btty038

w494143467 Published on 2020-10-13 10:11 Is this a result of big data statistics? It's amazing. Through this, we can know which industry is popular. And you have filled out a questionnaire, right?

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