Invite you to attend! Make electronic systems ubiquitous - Mentor 2019 PCB Industry Solution Forum

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Invite you to attend! Make electronic systems ubiquitous - Mentor 2019 PCB Industry Solution Forum [Copy link]

In the era of interconnection, intelligence and digital transformation, electronic systems have become ubiquitous and are becoming more and more complex in various industries, with an increasing proportion in product design. At the same time, electronic system design, R&D and production are also undergoing revolutionary changes. How to survive and surpass competitors in this era of change is a new challenge facing the field of electronic system design today.

The powerful combination of Mentor Graphics and Siemens provides a new complete digital solution from design to production, helping enterprises and electronic system design and development personnel in the automotive electronics industry, communications industry, and high-end electronic consumer products industry to shorten product development cycles, reduce project risks and costs, and improve product quality to better face the challenges of the new era.

Mentor, a Siemens Business, will hold the "Let Electronic Systems Be Ubiquitous - Mentor 2019 PCB Industry Solution Forum" in May 2019, and sincerely invites you to participate!

Shanghai Station

Time: May 8, 2019 (Wednesday)

Venue: Shanghai, Renaissance Shanghai Pudong Hotel

Address: No. 719 Yingchun Road, Pudong New Area

Shenzhen Station

Time: May 10, 2019 (Friday)

Venue: Shenzhen, JW Marriott Hotel Shenzhen

Address: No. 6005, Shennan Avenue, Futian District

In the morning of this forum, AJ, global senior vice president of Mentor Electronic Systems DivisionIncorvaia and Siemens representatives will share with you the development of digital strategies for corporate electronic systems and the implementation of digitalization. The afternoon is divided into 4 sub-forums, which will focus on the challenges and solutions faced by the automotive electronics industry, communications and high-end consumer electronics industries, and provide the latest design methods and design experience sharing of Mentor on PADS products for the majority of PADS users.

Meeting Schedule:

*The schedule is subject to the announcement on the day of the meeting.

Target audience:

- Electronic design engineers and managers from the automotive, communications, high-end consumer electronics and other electronic design industries

- Corporate executives and technical experts who wish to optimize and improve electronic system design

- Corporate executives and technical experts who are preparing for and wish to understand the digitalization of electronic system R&D

- Corporate executives and digital experts who wish to understand and prepare for corporate digital transformation

Scan the QR code to register:

*Seats are limited and subject to final confirmation.

Excerpts from some conference speeches:

1. Keynote Speech “Surviving the Electronics Revolution Requires a Digital Strategy” With the exponential growth of electronic components in end products, companies need a complete digital design strategy that integrates requirements management, mechanical design, electronic design, electrical design, system verification and manufacturing engineering. With the addition of Mentor, Siemens is uniquely positioned to offer a complete multidisciplinary approach to electronic system development.

2. Keynote speeches by special guests

Sharing industry design trends and challenges.

3. Keynote speeches by Siemens representatives

4.Automotive Electronics Industry Session

In order to meet the growing demand for automotive electronic systems for driverless and ADAS, automakers must integrate complex automotive electronic systems into the design of the entire vehicle. This is a brand new challenge for traditional automobile and automotive electronics manufacturers. If they cannot successfully solve the increasingly complex design and production problems of automotive electronic systems, automakers are likely to lose their traditional market leadership.

This session will discuss how to bring more complex products to market faster, which requires more seamless integration of electronic hardware, software, wiring and mechanical systems. However, today's teams - mechanical design, electrical, software and system engineering, and manufacturing - often lack cohesion and visibility, and isolated design tools and teams that lack collaboration capabilities will greatly reduce productivity and fail to meet rapidly changing market needs. At the same time, as design teams become increasingly globalized, collaboration issues need to be identified and resolved earlier.

The keynote speech includes:

1. Autonomous driving, a new challenge for automotive electronics

2. In-vehicle electronic system planning and design management

3. Improving design quality and facing the challenges of ISO26262 standards

4. Facing Made in China 4.0, the digitalization of automotive electronics intelligent manufacturing

5. Communications Industry Session

Compared with 4G, 5G systems will have lower system latency and ultra-high network speeds, and 5G devices will also use different antenna designs and different frequency bands. The hardware design of 5G base stations and terminal devices faces unprecedented new design challenges. In the Communications Industry Session, we focused on how to use Mentor 5G solutions to ensure the quality and reliability of 5G hardware design and shorten the design cycle.

The keynote speech includes:

1. Virtual verification to ensure the design quality of 5G communication products

2. Application of digital collaboration in communication products

3. Data homology to create a unified design process

4. Physical implementation of 2.5D/3D packaging in communication ICs

6. High-end Consumer Products Industry Session

Consumer electronics rarely consist of just one PCB. Designs that include multiple interconnected boards are traditionally managed using Office software, such as spreadsheets for intra-board connections, text files for system parameters, and charts showing the system hierarchy. This results in poor collaboration between cross-domain design teams; costly intra-system connection errors; time-consuming and extensive manual verification steps; and some rules that limit the optimization of system changes. This session will focus on an alternative design flow to improve design team productivity and reduce development costs while helping design teams achieve time-to-market goals.

The keynote speech includes:

1. Reconstruction of system design methodology for smart home appliances

2. Efficient design and delivery using upstream and downstream data

3. Digital transformation of R&D under intelligent manufacturing

4. The integration trend of verification platform

7.PADS Session

Mentor Graphics PADS innovative design platform provides customers with a perfect combination of powerful electronic system design capabilities and ease of use, ease of implementation, ease of learning and great value for money. The PADS design platform provides the functions and capabilities needed to meet today's design challenges. At the same time, the PADS platform can also provide flexible scalability for new requirements as design needs continue to grow.

The PADS session includes two special lectures on "Efficient and Scalable Electronic Design Platform" and "DDR4 Interface Power Aware Verification", as well as PADS design experience sharing and usage experience activities.