News on the morning of May 26th, "Nothing" is a company founded by Carl Pei, the former overseas spokesperson of OnePlus mobile phone. Today they are once again warming up for the upcoming release of their own brand mobile phone, the back of which will be transparent.
As a former domestic mobile phone brand, Nothing is obviously quite familiar with this type of leak routine.
Previously, Nothing's only product was a wireless headset. Although the function was nothing special, the transparent design of this headset made it very conspicuous among its peers. Today, Pei Yu and Nothing's design director Tom Howard revealed the features of the new product. Howard said that they really "wanted to take the inside out" - although it couldn't really be achieved, a transparent back was obviously possible and in line with the characteristics of Nothing's previous works.
Domestic manufacturers have made similar designs before, and Nothing's may be more thorough: things like the camera and wireless charging coil will be displayed in the transparent shell.
Pei Yu said that Nothing wanted to have its own, very recognizable, iconic design language from the beginning, so that when you look at all its products, you can immediately see a coherent vision.
"The Phone (1) and Ear (1) will obviously be from the same family, and as we move on to the rest of the product portfolio we'll keep the same philosophy," he said, adding that no other technology company other than Apple has such a consistent approach to product design.
"I think one of the very important principles we have is that design is not just about decoration, but that there needs to be a marriage between form and function," Howard said. The frame of the Nothing Phone (1) will be made of recycled aluminum to protect the environment.
The company has yet to reveal when the Nothing Phone (1) will be released. A leak from Germany states that the device will be launched on July 21. It is unclear if this is the sales start date or the release date.
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