Pixelworks Helps Honor Magic 4 Series Smartphones Impact the High-End Flagship Market

Full-time HDR, AI HDR enhancement technology, and Dual MotionEngine™ technology bring you excellent visual enjoyment

Shanghai, China, March 18, 2022 - Today, Honor officially launched the all-round smart flagship mobile phone - Honor Magic4 series in China . The series aims to end the user's pain points and is equipped with many industry-first technologies and functions. Honor, a global iconic technology brand, officially launched the all-round smart flagship mobile phone - Honor Magic4 series in China, including Honor Magic4, Honor Magic4 Pro and Honor Magic4 Ultimate Edition. Pixelworks, Inc., a leading provider of innovative video and display processing solutions, announced that both Honor Magic4 Pro and Honor Magic4 Ultimate Edition phones are equipped with the advanced Pixelworks X5 Plus visual processor, which uses first-class display technology with near-top hardware configuration to bring end users an excellent visual experience covering a variety of display scenarios.

According to the information from the Honor press conference, as the highest configuration model of the Honor Magic4 series, the Magic4 Ultimate Edition has a clear leading advantage in configuration. In terms of core configuration, this flagship phone uses the new generation Snapdragon™ 8 mobile platform, with the self-developed Turbo X technology engine and the fifth-generation Pixelworks visual processor, further releasing the hardware potential and effectively balancing power consumption; in terms of imaging, it uses AI imaging technology and multi-camera fusion computational photography algorithms to provide a new "recording and shooting" function, which can not only record high-definition videos, but also take high-definition photos at the same time, capturing the beauty of the moment; in terms of screen, the phone uses a 6.81-inch flexible AMOLED screen with a resolution of 2848x1312 pixels, supporting LTPO 120Hz adaptive dynamic refresh rate and 1920Hz high-frequency PWM dimming.

Equipped with the Pixelworks X5 Plus visual processor, Magic4 Pro and Honor Magic4 Ultimate Edition can bring users the following display experience improvements:

Dual MotionEngine™ Technology - MotionEngine™ (MEMC) imaging technology that supports dual-channel structure can support hierarchical optimization of specific content, thereby bringing excellent visual quality to a wide range of content, video formats, frame rates and multimedia applications. Through intelligent interpolation, it can provide flicker-free video up to 60Hz and ultra-low latency 120Hz gaming experience. While achieving ultra-smooth high frame rate images, the GPU load is reduced through a distributed motion processing architecture to reduce overall power consumption, avoid overheating of the phone, and extend battery life. Currently, this function can support mainstream video applications including iQiyi, Tencent, Youku, Bilibili, etc., and its frame rate enhancement mode has also been adapted to more than ten popular mobile games including "Honkai Impact 3", "Genshin Impact", "Honor of Kings", "Tian Ya Ming Yue Dao", "Peace Elite", etc.

Full-time HDR - can achieve real-time conversion from SDR to high-precision HDR effects, allowing videos and game screens to display more color levels and details, bringing a more immersive visual experience.

AI HDR enhancement technology - through Pixelworks' dynamic adaptive HDR technology processing, it can achieve dynamic effect improvement from HDR10 to HDR10+, dynamically adjust display properties such as screen brightness and tone mapping according to the display content and ambient light brightness, making the color of the picture more layered and the picture quality more delicate, effectively improving the user's viewing experience on video apps including iQiyi and Tencent.

Absolute Color Accuracy - Factory calibrated using Pixelworks display calibration technology, the average Delta E value (a measure of color accuracy, the lower the better) is < 0.5, while also featuring a 100% DCI-P3 wide color gamut and true 1.07 billion colors for perfectly reproducing the most authentic colors on the screen. What you see is what you get.

True Skin Tones – A calibrated skin tone solution ensures accuracy in all display modes, rendering realistic skin tones of real people in all content, whether they are in photos, videos shot on your phone, or characters from popular movies.

Color Cast Correction – As part of the display adjustment process, this feature ensures the accuracy of the entire screen color at low brightness by correcting the color cast that occurs on the screen panel at low brightness.

Smooth Brightness Control - With up to 16,384 levels of brightness control, when the ambient light changes, the brightness can be matched to the ambient light delicately and seamlessly, achieving ultra-smooth brightness control.

Li Kun, general manager of Honor's Magic Series product line, said: "As Honor's high-end flagship that will impact the global market in 2022, the Honor Magic4 series has achieved excellence in product configuration and software tuning. We hope to create an all-round high-end flagship product for consumers to enhance the user experience. For Magic4 Pro and Ultimate Edition, we cooperated with Pixelworks and adopted its advanced visual display solutions to provide users with high-definition and smooth picture quality experience while effectively balancing power consumption. As the cooperation between Honor and Pixelworks continues to deepen, we find that the two parties have many commonalities in understanding customer needs and driving technological innovation based on demand. There is no end to the road to the ultimate sensory experience, and we hope that our cooperation can continuously enhance users' visual display experience."

Leo Shen, General Manager of Pixelworks’ Mobile Phone Business Unit, said: “Congratulations on the launch of the Honor Magic4 series of smartphones! At this year’s MWC, the Honor Magic4 series’ Standard Edition and Pro Edition have already amazed many industry partners and end consumers with their powerful performance configuration and outstanding appearance design. It is extremely challenging for a product to take care of all aspects of user needs. It requires keen market insight and unremitting persistence in technological innovation, as well as mutual trust and continuous cooperation with partners to achieve the best of all. The Honor Magic4 Pro and Ultimate Edition have undoubtedly achieved this. Whether in terms of performance, display, imaging, security, etc., this product has achieved a comprehensive upgrade in technology and experience. We are honored to help Honor Magic4 Pro and Ultimate Edition achieve a new leap in display, and we also hope that our cooperation in the future will bring users a more innovative visual experience.”

Availability

The newly released Honor Magic4 Pro and Honor Magic4 Ultimate Edition will be officially on sale in April 2022.