ZTE launches new S30 series, targeting young people's exclusive trendy mobile phones

       On the evening of March 30, ZTE held an online launch conference for the ZTE S30 series and a new product launch night, officially launching ZTE's new S30 series 5G smartphones and a number of smart ecosystem terminal products.

　　Ni Fei, general manager of ZTE Terminal, said that S is a new product series for young people, and S stands for Smart, Special and Shine. The series features the slogan "You shine brighter" and is positioned as a "fashionable mobile phone for young people". With its powerful performance and trendy design, it provides a new choice of smartphones for young mainstream consumers in the 5G era.

　　At this conference, ZTE simultaneously released three models of the new S30 series: ZTE S30 Pro, ZTE S30 and ZTE S30 SE. Among them, ZTE S30 Pro features a 44-megapixel ultra-clear beauty front camera and a 144Hz high refresh rate screen, ZTE S30 is equipped with a 90Hz+ high refresh rate screen and a 64-megapixel AI full-scene quad camera, and ZTE S30 SE is equipped with a 48-megapixel AI triple camera, a 6000mAh large battery, and AI intelligent power saving to achieve ultra-long battery life.

　　At the same time, the entire ZTE S30 series is the first to launch ZTE's new MyOS 11 system.

　　ZTE S30 Series

　　In terms of hardware configuration, ZTE's S30 series is aimed at young consumer groups, hoping to open up the young mobile phone consumer market.

　　In order to meet the high-frequency demand of contemporary young people for daily selfies, ZTE S30 Pro is equipped with a 44-megapixel ultra-clear beauty front camera and a new natural beauty algorithm, which can retain more real details for users when taking selfies. In addition, ZTE S30 Pro is also equipped with front camera HDR technology, which, combined with portrait beauty, makes backlit selfies more beautiful. The model is also equipped with a rear 64-megapixel quad-camera, which can cover people, large scenes, ultra-macro, etc., to meet daily shooting needs.

　　In response to the needs of young users for video and gaming, the ZTE S30 Pro is also equipped with a 144Hz high refresh rate AMOLED full HD large screen, which can intelligently identify 33 application scenarios and match 60Hz-144Hz full scenarios with four-speed gears, bringing users a smarter and smoother operating experience. In addition, the ZTE S30 Pro is equipped with 55W fast charging and a 4200mAh large-capacity battery.

　　As a new series of ZTE mobile phones to create a younger brand, the ZTE S30 series is inspired by the "Pillars of Creation" in its appearance design. The ZTE S30 Pro and S30 bodies adopt the "Starburst Impression" design, which uses 32 processes including ten-layer microstructure design, AG optical coating, and nano-level streamer texture to bring together the planets in the vast universe and their shining light on the back of the phone to create a colorful body.

　　In addition, the rear camera lenses of ZTE S30 Pro and S30 also pioneered the nano-stardust process design. The fine processing plus nano-level parametric reconstruction of the texture forms billions of 200nm micro-pyramids, presenting a star diamond texture.

　　The ZTE S30 series also has strong communication performance, equipped with 5G Super Antenna 3.0, and uses a lean intelligent antenna system, which is faster in strong fields and faster and more stable in weak fields. It also supports intelligent network selection and 4G+5G+WiFi intelligent three-channel acceleration.

　　New system MyOS 11

　　ZTE Mobile also launched a new system MyOS with personalized customization and upgrade, which was first installed in the S30 series.

　　As the successor and optimized version of ZTE's previous smartphone operating system MiFavorUI, MyOS is positioned as a personalized system. Officials say it will provide users with a loving, caring and safe experience through a more intelligent and personalized interface and function design.

　　ZTE MiFavorUI was born in 2011 and will officially celebrate its 10th anniversary this year. In the era of 5G mobile interconnection, MyOS has also ushered in personalized customization upgrades.

　　First of all, the UI design allows users to set a more personalized mobile phone interface according to their personal preferences. ZTE MyOS emotional color system combines color with user usage scenarios, and the system-level color is improved, bringing users a bright, young and personalized interface experience from both visual and emotional aspects. At the same time, MyOS also brings a new series of national style wallpapers: the "Best Fan and Most Beautiful" series and the "Blooming as Promised" series.

　　In addition, MyOS also provides a variety of system themes, customizable off-screen display, 6 sets of 13 dynamic off-screen modes, and contact avatar settings with young and lively attributes. In terms of font design, MyOS11 is also equipped with the new ZTE Zhengyuan system font, which is a sans serif font that is more suitable for screen reading.

　　In the new system, in any list interface, users can directly pull down to sink the full-screen content to the half-screen position that can be touched with one hand. The operation of full-screen content can also be more flexible and convenient when holding with one hand.

　　MyOS is also equipped with an intelligent Lingxi small window, which combines the sidebar and the small window together. The application small window can be quickly triggered through the sidebar in any scenario.

　　The visual and functional design of the mobile desktop also reflects the youthful and personalized nature of MyOS. The highly playable Streamer Desktop is the biggest change brought by MyOS. Users can arrange and combine applications on the desktop in their own way, present notifications as independent components on the desktop, and set reminders for them.

     In the rapidly developing information age, everyone is troubled by the leakage of personal information. MyOS specifically provides three flexible options for the authorization of third-party applications: one-time authorization, empty permission authorization, and centralized authorization. Users can choose whether to open permissions to applications, when to open permissions, and what permissions to open according to their own needs, and set separate permission control for each dangerous permission to provide safer control of third-party applications. In addition, MyOS also provides secure keyboard and clipboard permission control.

　　As a trendy and fashionable model launched for young consumers under a new youth brand strategy, ZTE's new S30 series not only has outstanding performance in appearance design and hardware performance, but also specially invited Liu Haocun to endorse it, endorsing the series product "You Shine Brighter". With the participation of the new generation of forces, it has achieved accurate reach of young consumer groups.

　　At this conference, ZTE also launched a new ecological product, the ZTE Watch GT smartwatch, and a variety of home smart terminals. In the future, with the support of the "1+2+N" smart ecological product layout and the new brand strategy, ZTE Terminal will also bring more highly competitive and differentiated smart terminal products.