vivo IFEA split lens design wins 2020 Red Dot Design Concept Award

October 9, 2020, Shenzhen - The German Red Dot Award, the world-renowned "Oscar" of the design industry, officially announced the list of winners at the online awards ceremony. The vivo industrial design team stood out among 4,170 works from 52 countries with the vivo IFEA (Interest Free Explore Amazing) split lens design and won the Red Dot Design Concept Award, demonstrating its excellent product design and leading innovative technology. For vivo, becoming one of the few Chinese mobile phone brands to win the Red Dot Award in the past three years is of great significance.

Red Dot Design Concept Award Certificate

Schematic diagram of vivo IFEA split lens design

The German Red Dot Award was established in 1955 and is internationally recognized as one of the world's top industrial design awards. It is one of the "three major design awards in the world" along with the German "iF Award" and the American "IDEA Award", and is known as the "Oscar" of the design industry. The Red Dot Design Concept Award won by vivo this time is currently the largest and most prestigious professional design concept award. It focuses on the design creative concept stage of the product before it is formed, marking the future design direction and trend.

Vivo adheres to the corporate spirit and pursuit of "simplicity and pleasure", and is committed to expanding the boundaries of product functions with technological innovation to provide users with excellent and ultimate experience. From screen fingerprint technology to zero-border full screen, from AI ultra-wide angle to micro-gimbal, to the latest split lens design, Vivo has created generation after generation of mobile phone products that surprise and delight users. The award-winning Vivo IFEA is even more "hidden surprise", with the lens perfectly hidden at the top of the phone, setting off a new trend of innovative design.

vivo IFEA smartphone appearance

vivo IFEA smartphone appearance picture

IFEA's split lens design is eye-catching and meets users' needs in multiple scenarios

vivo stands on breaking the mindset. The IFEA split lens design perfectly realizes the breakthrough of shooting freedom in the 5G era. By changing the traditional mobile phone lens fixing mode, the split lens is perfectly hidden at the top of the fuselage. Users can take out the lens according to personal needs and remotely control the lens. As a replaceable camera module, vivo IFEA realizes a variety of shooting modes, making creation full of unprecedented wonderful fun: fisheye lens, ultra-wide angle, beyond the reach of the human eye; wide-angle lens, no distortion, covering a wide range of scenery; telephoto lens, microscopic world, distant view as if in front of you; ordinary lens, play with photography, people and scenery capture creation as you like.

vivo IFEA split lens design

In addition, vivo IFEA has unlocked innovative shooting angles and postures for four common application scenarios, namely first-person perspective shooting, special perspective shooting, virtual shooting assistant, and multi-camera synchronous shooting. Its detachable lens is portable, playable, highly recognizable, and affordable. In the first-person perspective shooting scene, the compact and exquisite detachable lens can be carried around, which is more portable than a sports camera; in the special perspective shooting scene, vivo IFEA can meet the creative users' novel needs for shooting from above and from the horizon; in the virtual shooting assistant scene, it can meet the rigid needs of ordinary users for selfies and group photos, and play with time-lapse photography and creative group shooting; in the multi-camera synchronous shooting scene, it can also meet the higher shooting needs of professional users and video bloggers, and the effect is comparable to professional equipment.

vivo insists on being consumer-oriented and continues to deepen the ultimate user experience

vivo is committed to improving user experience. The IFEA detachable lens design fully demonstrates vivo's commitment to the ultimate pursuit of details from the perspective of consumers. The vivo IFEA magnetic gimbal also supports charging the lens; the dedicated mobile power bank can be used as a stand while charging, and is equipped with a waterproof protective cover; the portable magnetic collar clip design is suitable for a variety of occasions and can be worn anytime and anywhere; voice control can be achieved throughout the process, freeing your hands to bring a new shooting experience.

vivo IFEA separate lens macro scene creative picture

Adhering to the core values ​​of "duty, innovation, and consumer orientation", vivo persists in exploring the joy of humanity. vivo believes that technology can be cold, but products must be warm. Only by combining technology and humanity can we truly create exciting products. In vivo's design concept, design drive is not only about designing product appearance and product structure, but also about designing consumer experience. Zero-boundary full screen gives users another extension of vision; micro-gimbal technology embraces the era of national vlog with super anti-shake; separate lens realizes free-angle shooting in the 5G era. . . . . . With the mission of "designing products that make users excited, allowing more people to connect to the world and enjoy the beauty of creation", vivo deeply thinks about extreme user insights and continuously explores the field of innovative design.

In the future, split lenses will be widely used in real-life navigation, somatosensory games, multi-screen videos, AR fitting mirrors, and other fields. Vivo, which won the 2020 Red Dot Design Concept Award, relies on solid core technology and innovative genes to continuously pursue excellence, build product strength, enter the inner world of users, and walk at the forefront of the 5G era, helping to build a healthier and more sustainable industrial future.