Redmi also launched the promotion of buying a phone case and giving away a phone

In 2018, iG won the 2018 League of Legends Global Finals Championship. Their big boss Wang Sicong was very happy. In order to celebrate, he decided to hold a lucky draw on Weibo. Considering Wang Sicong's identity as Wanda's noble son, his lucky draw also attracted special attention.

Wang Sicong's second wave of Weibo lucky draws made people exclaim that he was really "a city that knows how to play". Wang Sicong did this:

"Retweet this Weibo to win a chance to win 67 sets of commemorative edition mobile phone cases. (67 heads in total in the three finals) To prevent the model from matching, an iPhone XS Max 256G mobile phone will be given as a gift. The prize will be announced in three days @Weibo Lottery Platform."

       Wang Sicong's "draw a phone case and get a phone for free" event attracted a lot of people and achieved good publicity effects, so Redmi decided to follow suit.

       On May 16, 2019, Redmi Mobile's official Weibo account posted:

"A popular street fashion item that has unimaginable luck! Redmi K20 "Big Devil" limited edition mobile phone case, do you like it?

       Retweet and win 3! Well, in case the model doesn’t match, 3 Redmi K20 will be given as a gift.”

Regarding Redmi's "draw a phone case and get a phone for free" campaign, Xiaomi Group Vice President and Redmi Brand General Manager Lu Weibing expressed his support for it. He reposted the post on Weibo and said:

    "After using it for a while, I found that besides being trendy, it also feels great and I've had a high rate of pickups. If you forward and follow me, I'll give you a top-of-the-line Redmi K20."

       I have to sigh that Redmi is really good at promoting its new K20 phone. It makes me want to forward it to show my support.