Hisense's full-matrix video products debut at AWE, demonstrating its determination to create large-scale displays

AWE2021 opened in Shanghai. As one of the world's three largest home appliance and consumer electronics shows, AWE is regarded as a weathervane of product innovation and consumption trends and has attracted widespread attention. At the exhibition, Hisense Visual Technology Co., Ltd., 18 months after its name change, displayed its transformation results on a large scale for the first time. Its flagship products covering multiple scenarios were all unveiled, demonstrating Hisense's determination and strength to continue to lead the development of the display industry.

Multi-scenario display to meet diverse consumer needs

In the home scene, Hisense TV's large screen perfectly illustrates the product innovation in the past two years. Hisense's flagship U7G PRO focuses on the ultimate creation of picture quality. In addition to applying Hisense's core ULED ultra-high-definition technology, it integrates many black technologies such as XDR, overclocked 144HZ high refresh rate, Xinxin U+ ultra-high-definition chip, etc., which once again refreshes the ceiling of LCD TVs. It is the first trump card of Hisense's video. The scene was crowded with people and was watched and commented by exhibitors.

As the world's pioneer and leader in laser TVs, Hisense has brought many new black-tech products such as curved screen laser TVs, full-color lasers, full-sound screens and commercial laser TVs, ranging from 75 inches to 150 inches, bringing the ultimate immersive audio-visual enjoyment covering the entire inch segment.

In addition, Hisense ULED 8K TV, social TV that supports video calls with thousands of people, home second screen, and rounded-corner art TV that is more suitable for creating personalized home aesthetics have attracted exhibitors with different needs to stop and experience.

Outside of the home, as a new player in the gaming field, Hisense's HARD series of gaming monitors attracted gamers to compete on the spot. With 2K (2560×1440) resolution, 240Hz ultra-high refresh rate, and 1ms (GTG) ultra-fast response speed, Hisense gaming monitors make the online games exciting.

In the field of smart office , Hisense's full-scene smart tablet has made breakthroughs in key technologies such as touch writing, fitting design, audio and video. The smooth whiteboard experience has attracted students from the Shanghai Academy of Fine Arts to paint on the spot.

Self-developed chips and industry chain capabilities attract attention

Behind Hisense’s display capabilities for multiple scenarios is its increasingly powerful vertical industrial chain capabilities.

At the exhibition, Hisense set up a special display area for Xinxin. As the first domestic brand to develop and independently develop TV chips, Hisense has already made arrangements in smart application SOC chips that play a key role in the operation of smart home appliances and AI oT chips that enable white appliances.

In terms of front-end display, Hisense exhibited the country's first independently developed 30-inch benchmark-level monitor, breaking the monopoly of Japanese brands in the professional field. Through independently developed stacked screen technology and algorithms, it achieved pixel-level precise restoration of the picture, created a benchmark for China's picture quality, and also demonstrated its determination to enhance its competitiveness in the upstream of the industrial chain.

The launch of the full-matrix product shows that Hisense Visual has built up unique advantages that are different from other companies and will have a broader track in the future.