After the success of its smart floor scrubber, Tineco has set its sights on a new track in beauty and skin care

You should know that as Qian Dongqi's "second venture", Tineco was established at the beginning, whether it was product development, marketing methodology, or the deep cultivation of technical patents, everything was benchmarked against the highest benchmark in the industry. In addition, the Ecovacs Group, which is backed by it, has accumulated technology and patents in the 23-year long march of science and technology, whether it is from brand OEM or self-employed brand, which undoubtedly laid the foundation for Tineco's explosion. As for Qian Dongqi himself, as an old gun who has been in the business world for more than 20 years, he started Tineco from scratch. In terms of technology, brand and business, he obviously has a clearer judgment. This makes Tineco's choice of track and adherence to technical concepts when making products play a key role in guiding the direction. He Yu, partner of Black Ant Capital, once said: There are three paths for the entrepreneurial logic of any industry: one is the first mover in the emerging market; the second is the differentiation of the stock market, such as product differentiation and experience; the third is the technology innovator, who greatly iterates the core technology.

Tineco has hit all three of these paths in its past products.

Therefore, it is difficult for a brand not to be dazzling.