Kaiyu Group's Shi Kan Tencent Marketing Conference discusses "Data-based Applications under Innovative Models"

Recently, Shi Kan, CEO of Cognitive Group, was invited to attend the 2020 Tencent Advertising Tech Vision Marketing Technology Conference and delivered a speech entitled "Data-based Applications under Innovative Models", which specifically explained the overall business of Cognitive Group from three aspects. This conference was initiated by Tencent, and at the conference, many industry enthusiasts enthusiastically shared their marketing achievements and discussed the prospects of data.

At the beginning of his speech, Shi Kan mentioned that the commercial operation project of the Long March 8 rocket in which the group is currently participating is of national significance and is also a concrete footnote to Kaiyu's ten years. In the past ten years, Kaiyu Group has gradually developed into a comprehensive digital technology platform with basic data technology capabilities as the core and marketing as the entry point. As one of the links in the entire ecosystem, Kaiyu Group hopes to provide customers with a full range of technology capabilities services by linking downstream media. From the beginning to the end, Kaiyu has always taken data assets as the core to provide customers with what they need, and gradually expanded in this process: in the initial stage, we made search image tools; with the increasing importance of content in recent years, we built a video base of dozens of acres; when we found that technology capabilities and data capabilities are becoming more and more important, we set up a considerable number of technology platforms; and with the deeper understanding of the industry and customers, we set up one after another on the platform for different sectors and different segments. To date, Kaiyu Group has developed in a balanced and stable manner in the horizontal and vertical directions. The horizontal direction is capabilities, and the vertical direction is solutions formulated for different industries and scenarios. Subsequently, Shi Kan elaborated on the overall business of Kaiyu Group from three sectors: 

01Change with the trend: data-driven marketing

When talking about data-based marketing, Shi Kan always emphasizes that data is the core asset. Based on data and combined with media capabilities, Kaiyu Group needs to serve advertisers well and create a comprehensive platform that ultimately helps advertisers bring value and produce results. Based on this idea, Kaiyu Group has made many attempts, involving DSP, SSP, Trading Desk, ADX, etc. With the surge in demand for videos this year, Kaiyu has also built a material management platform and a production platform. In the core data sector, Kaiyu Group has built a data middle platform sector through investment, mergers and acquisitions, including data middle platform integration, data visualization, BR analysis and even SCRM, and finally combined them together to become a one-stop full-industry chain platform. As customer data increases, they hope to have a middle platform to integrate all data so that they can easily analyze and guide future execution. In the process of building the middle platform sector, Kaiyu found that marketing is just a tool to help customers do business well. For some customers, marketing also needs to be combined with other things. Therefore, we have built e-commerce operation capabilities, including CRM, and finally built a full-chain comprehensive platform through integration with marketing capabilities. As a deep cooperation partner of Tencent, Cyu Group has been in the service provider system since 2017. In 2018, it won the gold service provider title, and in 2019, it was promoted to platinum service provider. For this, Shi Kan expressed full gratitude to all customers including Tencent platform for their recognition. In the Tencent ecosystem, Cyu Group has served nearly a thousand customers across various industries. In the future, it will deepen the service of existing customers while establishing in-depth cooperation with more customers.

02 In-depth post-operation link: smart retail

In addition to the comprehensive cooperation with Tencent Advertising, Kaiyu is also thinking deeply about how to intervene in the deep scenes of customers and better serve customers. Therefore, Kaiyu Group and Tencent Smart Retail Department were deeply bound in 2018. Kaiyu's comprehensive solution for smart retail starts with the offline store hardware system. By deploying relevant cameras and edge GPU computing devices in offline stores, visual analysis and artificial intelligence recognition are used to understand the offline behavior and behavior trajectory of users who come to the store. Shi Kan mentioned that if offline stores are compared to APPs, Kaiyu hopes to collect relevant indicators of offline stores, including passing, entering the store, browsing goods, etc., and then connect offline behaviors with online behaviors, and finally create a more comprehensive user closed loop. Therefore, in this section, Kaiyu uses equipment and AI capabilities to collect offline user behavior data, connect with the brand's CRM, and combine with Kaiyu's big data platform to finally form data accumulation, and establish in-depth cooperation with major media platforms to derive subsequent effect output and achievement. In order to complete the entire link, Shi Kan said that an ecosystem and several modules with their own strengths need to be organically combined to form a good synergy, and ultimately help achieve a comprehensive solution that has both brand, effect and user experience online and offline. Colleagues in the same environment can contribute to the ecosystem together to create more interesting content with technological output value.

03Embrace Tencent Ecosystem: Global Fight Against Epidemic, Continuous Innovation

2020 is an unusually magical year. In response to the epidemic that began in February this year, Kaiyu Group responded immediately and urgently developed and launched the epidemic prevention and control system "AI Intelligent Temperature Measurement and Prevention All-in-One Machine". Through the existing hardware capabilities with infrared cameras + face recognition + big data + user behavior trajectory analysis, an integrated system is formed. In addition to domestic sales and deployment, Kaiyu Group, as the only manufacturer to export Chinese AI overseas, has also joined hands with Tencent Cloud Overseas Business Department to explore overseas markets, including deployment in South Korea. By combining China's epidemic prevention technology and face recognition AI capabilities into an epidemic prevention and control system and exporting them to South Korea, Japan, the United Kingdom and Germany, we have found more possibilities for cooperation with Tencent. Returning to the product itself, the original AI intelligent temperature measurement and prevention and control all-in-one machine was designed for epidemic prevention and control needs. It had relatively pure functions and combined infrared temperature measurement + face recognition + data analysis. On this basis, the product was further iterated and upgraded, with offline user insight capabilities and offline traffic statistics capabilities. With the continuous enrichment and extension of functions, the product has evolved into an advertising machine with infrared temperature measurement function, and more functions are built-in, including attendance and access control in office scenes, advertising in retail scenes, and the smart retail mentioned above.

 The Tencent platform continues to improve and innovate in the field of marketing technology, injecting a steady stream of fresh vitality into the marketing industry. As a leading domestic marketing service brand, Kaiyu Group has also changed with the trend, deepened the post-operation link, and fully embraced the Tencent ecosystem. In the future, Kaiyu Group will work with the Tencent platform to carry out more comprehensive cooperation and create more possibilities for the marketing industry.