Analysis of BEV model rankings in several major European markets in November

Let's briefly summarize the BEV sales data disclosed by the main result countries in November, mainly including the main BEV sales in Norway, the Netherlands, Spain, Italy, Sweden and France. The overall impression is that this wave of traditional car companies in Europe are still working hard to sell BEVs, showing a relatively decentralized feature. Europe has suddenly increased the sales volume to more than 1.2 million annual sales in several major countries, but the models are scattered, and each BEV car has not shown agglomeration in various market segments.

1) Norwegian market 

The best performing car in the Norwegian market is ID3, with sales of 986 units in November. It took Volkswagen several months to increase the sales of ID3 to 5,446 units, which is higher than the 4,762 units of E-golf, which was the main sales in the first half of the year. Currently, the Audi Etron has the highest cumulative sales in Norway, with a total of 7,543 units. After the overall BEV penetration rate reaches a certain level, the performance of Model 3 seems to be overdrawn, with sales of 267 units in November and a total of 3,538 this year, which is a huge contrast compared to last year. It is worth mentioning in this market that MG ZS, with sales of 644 units in November and a total of 3,362 units in 2020, the performance of Chinese electric vehicles exported is still very good. 

Figure 1 Norwegian market

The overall situation in November and 2020 is that with sufficient supply, as the craze for Model 3 disappears, Tesla's sales performance in this market this year is really unsatisfactory. Of course, there may be a big improvement in December. As of the 6th, 371 units have been registered.

Figure 2 Model 3 sales in the Norwegian market 

2) Dutch market

The Dutch market is similar to the Norwegian market. In November, ID3 sold 1,485 units, ranking first. In just a few months in 2020, it sold 4,884 units, ranking second. XC40 sold 826 units this month, ranking second; NIRO sold 749 units, ranking first with a total of 5,787 units. Model 3 sold 91 units this month, with a total of 4,315 units, which can be said to be completely incomparable with last year.

Figure 3 Sales of major BEV models in the Dutch market

In 2020, Tesla's performance in these third-party markets was actually quite mediocre. In December, cars were delivered to Shanghai, and 502 units have been delivered so far, and the number will increase later.

Figure 4: Model 3 in the Dutch market

3) Spanish market 

The Spanish market is a niche market. The current sales situation is as follows. It is mainly dominated by small vehicles. ZOE ranks first with a cumulative sales of 2,000 units. 

Figure 5 Sales volume in the Spanish market 

4) Italian Market 

The Italian market is more of a typical small car market, with Smart EV ranking first in sales in November, followed by KONA and ID3. 

Figure 6 Sales volume in the Italian market 

5) Swedish market 

In the Swedish market, Model 3 ranks first in total sales, and the overall sales volume is shown in the figure below. 

Figure 7 Sales volume in the Swedish market 

6) French market

The French market only has data up to October 2020. As shown below, ZOE ranks first, E-208 ranks second, then Peugeot's 3008 PHEV, and Model 3 has sales of nearly 5,000. 

Figure 8 Cumulative sales of new energy vehicles  in the French market from January to October 2020

Summary: In this wave of electrification in Europe, European car companies are actually not bad at increasing their sales, and the overall BEV sales are also growing relatively fast. According to expectations for 2021, there will be a more substantial increase.