Intel is focusing on China's smart cockpit market and working with local partners to create a new software-defined car experience

April 29, 2024, Beijing - The intelligent transformation of automobiles is the general trend of industry development. How to effectively use innovative technologies to shape software-defined, sustainable, and scalable in-vehicle experiences is the key to building future competitiveness for automakers. In line with the development trend, Intel will use its new smart cockpit vehicle platform solution and AI-enhanced software-defined automotive SoC series to help the Chinese market explore new ways to design and manufacture smart cockpits.

Intel's complete vehicle platform solutions lead the way to a software-defined, sustainable, and scalable future

Intel adopts a vehicle platform-level solution, bringing together innovative architectural foundations and mature product technologies to help customers build software-defined, sustainable, and scalable vehicles.

Relying on Intel's rich experience in the data center field, Intel will help customers achieve a true software-defined architecture. Intel AI-enhanced software-defined automotive SoC integrates advanced AI PC and data center technologies, which not only provides powerful computing power, but also introduces the industry's most extensive AI ecosystem into the automotive industry, thereby truly meeting the full range of needs for smart cockpit experience.

To achieve excellent performance and cost-effectiveness, it is also necessary to solve the scale challenges at the technical and commercial levels. With the goal of achieving economic and technical scalability, Intel proposed an open automotive chiplet platform. Compared with fully customized SoCs, this innovative solution allows automakers to choose to integrate customized chips into Intel roadmap products, breaking free from the constraints of traditional processes and development costs.

In addition, Intel has successfully acquired Silicon Mobility, introducing advanced electric vehicle energy management solutions to help the industry usher in a more sustainable electrified future.

Intel joins hands with Neusoft and ThunderSoft to create a new chapter for smart cockpits

During the 2024 Beijing International Auto Show, Intel announced that it will work with Neusoft and ThunderSoft to cooperate in the field of smart cockpits. Based on Intel's extensive product technology resources and Neusoft and ThunderSoft's rich industry experience, it will bring new breakthroughs in smart cockpits to automakers.

Equipped with Intel's new generation of smart cockpit automotive-grade chip family, Neusoft's smart cockpit domain controller can integrate ADAS, AVM, V2X T-Box and other functions, support multi-size screen interaction, multi-modal interaction and 3D UI, as well as AR navigation, DMS, OMS, large models and other high-computing algorithm products and cloud services, and realize offline large model deployment in the car to meet user privacy needs and bring low-latency and optimal user experience.

ThunderSoft has created an advanced smart cockpit platform that integrates Intel products. With its powerful technical capabilities, it supports 3D rendering on multiple high-definition screens at the same time, bringing users a PC-level gaming experience. In addition, ThunderSoft's smart cockpit system will also deploy AI large models to further improve response speed and data privacy protection capabilities.

Jack Weast, Intel Fellow, Vice President, and General Manager of the Automotive Division

"The cooperation between Intel, Neusoft and Thundersoft is an important part of Intel's efforts to strengthen its ecological cooperation circle in the automotive field. It will not only help Intel's leading automotive solutions be applied in the Chinese market, but also promote Intel's technological innovation and service upgrades at the global level." Jack Weast, Intel Fellow, Vice President and General Manager of the Automotive Division, said: "Soon, we will work with our partners to jointly launch AI cockpits to help Chinese automakers unleash their influence on a broader global stage."

Meng Lingjun, Vice President of Neusoft Group said: "Neusoft and Intel are working together to explore more diversified intelligent functions. We hope to achieve in-depth integration with Intel in dimensions such as platform computing and multi-mode interaction, so as to bring users a smoother and more comfortable experience."

Qian Qiang, Vice President of Thundersoft and CEO of Rightware , said: "Intel's pursuit of optimizing the in-vehicle experience coincides with Thundersoft's. The combination of Thundersoft's leading software capabilities and Intel's support for large AI models will jointly promote the intelligent development of the automotive industry and inject strong momentum into this field."