Smart Cockpit In-depth Report-EEWORLD

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【Core Viewpoint】

(The development of intelligent cockpits for passenger cars will surely serve as a precedent for commercial vehicles)

1. Stage focus: Before full autonomous driving (L4+) becomes popular, the center of human-machine interaction is the smart cockpit. The automotive functional safety level involved in the smart cockpit is lower than the driving domain and chassis domain involved in intelligent driving. The customer experience effect is obvious and easier to be perceived by drivers and passengers. Therefore, OEMs will invest more investment and R&D capabilities in the field of smart cockpits.

2. Supply and demand drive: OEMs tend to pre-embed cockpit hardware first, and then gradually bring out the hardware performance through OTA software upgrades, which will enable direct or indirect benefits in the aftermarket through paid subscriptions, etc. After smartphones have cultivated living habits, drivers and passengers have increased their demand for more navigation, mapping, entertainment and other functions in the cockpit.

3. Market size: In 2026, the scale of smart cockpit in the Chinese market will reach RMB 212.7 billion, with a five-year compound growth rate of more than 17%. HUD, domain controllers, etc. will be the main growth-driving components. Among them, the value of a single vehicle will increase from RMB 8,100 in 22 years to RMB 9,650 in 26 years, and the penetration rate of smart cockpits will increase from 59% to 82% during the same period.

4. Cockpit domain controller: It is the direct carrier of the smart cockpit, supporting the richness and strong interactivity of cockpit functions in a centralized form. It is currently in the stage of intra-domain concentration, and is expected to be combined with the smart driving domain to realize more services. At present, the value of a cockpit domain controller is about 1,500 yuan per vehicle, and the penetration rate is relatively low. It is expected that the CAGR will reach 82% from 2022 to 2026.

5. Cockpit chip: It determines the data carrying capacity, data processing speed and image rendering capability of the cockpit domain controller, thus determining the intelligent experience of the entire cockpit space. In 2021, the computing power requirement of the smart cockpit for cockpit chips is 25kDMIPS, and will rise to 89kDMIPS in 2024, with the computing power requirement increasing by more than 3 times.

6. Cockpit OS: It mainly provides a control platform for in-vehicle infotainment services and in-vehicle human-computer interaction. It is an operating environment for realizing cockpit intelligence and multi-source information integration, which helps the establishment of the automotive ecosystem and the continuous iteration of software. Currently, most automotive companies' cockpit OS are customized and developed based on QNX, Linux and Android to have richer upper-level application software.

7. OTA upgrade: Whether or not an OTA function is available is an important criterion for "smart cockpit" and has become a signature feature of software-defined cars. As of July 2022, among the OTA upgrades of major automakers, cockpit OTA accounted for 50.7%, and ADAS driving assistance accounted for about 22.1%. It is expected that by 2026, the proportion of OTA installations in new car sales in the Chinese market will exceed 90%.

8. Paid subscription: In terms of consumption habits, traditional fuel vehicles do not involve software charges, so car owners still need to cultivate the habit of subscription and payment; from the perspective of OEM revenue, under the trend of simplification and convergence of electric vehicle hardware, the development of software subscription payment will be the main growth point for OEMs to form a closed loop business model and increase revenue.