Smart car OTA collection in January 2024

In January 2024, 21 brands pushed 38 upgrades, covering 42 models.

The Lunar New Year is just around the corner, and OTAs at the start of the new year are full of New Year flavor.

Brands such as Zhiji, Tesla, NIO, Avita, and Lantu have launched special edition OTAs during the Spring Festival to provide users with new year gift packages, setting the precedent for OTA Lunar New Year packages. The upgraded functions cover themes, light shows, charging station inquiries, winter road conditions scenes, voice, chassis, autonomous driving, parking, driver interconnection, games, karaoke and other entertainment functions, focusing on a festive occasion.

During this year’s Spring Festival, the most popular mode of travel is not railway or civil aviation, but self-driving. The Ministry of Transport predicts that during the Spring Festival travel period, non-commercial passenger car trips on highways and national and provincial trunk lines across the country will reach nearly 7.2 billion, and the proportion of self-driving trips will exceed 80%.

On the long journey home, OTA allows the car to truly be updated every time it is used, and the Spring Festival travel pain points such as battery life and fatigue driving can be solved through daily upgrades.

In January, OTA high-frequency functions include NOA, RPA, cockpit domain games, karaoke and other entertainment applications.

The second echelon of smart driving has made a collective effort to start the year. Avita, Nezha, and Denza have all launched the new remote parking RPA function (Remote Parking Assist, remote parking assistance system) this month, which can be operated through mobile APP or remote control keys. Remote control allows the vehicle to automatically complete parking operations, which is practical and cool enough.

The first OTA models in January include JiYue 01, Koala, Avita 12, etc. Large-scale OTAs with over 100 functions include JiYue 01, Nezha X and Faraday Future FF91 2.0.

As of the end of 2023, a total of 10 FF91 2.0s with a price of up to one million have been delivered. However, FF has shown with actual actions that it is expensive. The first remote upgrade project of the new car totaled 1,598, including 752 new functions. , and optimize 846 functions. Doing a simple math question, FF has optimized an average of 160 items for each car owner.

One of them is the industry's first in-vehicle sports event recommendation aggregation product, which seamlessly integrates sports event guides with live content from Internet streaming services. Users can quickly find their favorite content on FF91.

2023 can be called the first year of OTA. From 13 OTA pushes at the beginning of the year to nearly 50 OTA versions in December at the end of the year, and 300+ versions throughout the year, users and the entire automotive industry have witnessed the rapid growth of OTA activities and the development of smart cars. The competition section has a new indicator.

Behind the outbreak of OTA, the competitive structure of car companies in the OTA sector has begun to be restructured. The pattern of new forces that stand out is broken. Traditional car companies and new powerful brands have launched an encirclement of new forces. OTA upgrades are towards stronger perception, greater differentiation, and Higher quality development.

At the beginning of 2024, various car companies have set their flags. Denza's sales general manager was the first to announce that 2024 will be Denza's OTA year. More new features will be pushed through OTA to create a leading technology cockpit. Xia Yiping, CEO of Jidu and CEO of Jiyue, said: In 2024, Jiyue will strive for monthly OTA upgrades so that everyone can drive new cars every month.

We have reason to believe that OTA is bound to enter an explosive period in 2024.

The following is the smart car OTA monthly report jointly launched by Auto Business Review & Elabi

01

Model: NIO’s first generation ES8, EC6, ES6

Time: January 12

Main new additions and upgrades: New steering blind spot images: expanded field of vision, larger blind spot coverage, and clearer scenes on rainy days and at night; New full-time four-wheel drive: The intelligent full-time four-wheel drive system can respond to complex road conditions at any time to meet more demanding needs. Multi-scenario needs; Added "Battery Swapping Station Layer": Learn about new battery swapping stations through the car screen, and be able to plan long-distance travel; Added "Exclusive Service" for the car version: Provides functions to solve problems in the car, called For "car troubles can be solved in the car"; new calendar function: realize schedule addition, the schedule of car and mobile phone can be synchronized; new NOMI notes and NOMI listening: intelligent recognition of listening and waiting, without interrupting NOMI "Thinking" process; new game center: the first batch of 5 games are online, including Happy Xiaoxiaole, 2048, etc.; new NIO Phone unlocking: bring the NIO Phone close to the vehicle and press the door handle to unlock and lock; interface Upgrade: Added the "New Discovery" section of the notification center and brought a new interactive interface design.

Market and user evaluation: A comprehensive smart cockpit upgrade has been carried out for old users, and 48 new functions have been added and optimized in terms of smart cockpit, NOMI, driving and riding experience. After the update, the NIO intelligent system OTA version (global) has been updated a total of 106 times, with more than 1,600 new functions and optimizations.

Eye-catching new features include: steering blind spot imaging, full-time four-wheel drive system, battery swap station layer, and car-machine version “exclusive services.” The interface upgrade is also one of the important contents of this system update. Introducing the "New Discovery" section of the notification center and bringing a new interactive interface design to improve user experience.

"The biggest change is the interface upgrade. It still takes some time to get used to at first. It may be due to the screen size. The font size is not uniform in some places, but overall it is very good." "On the driving mode page, this time I finally put the customization It’s fully open, and the height of the recycling body can be customized in each driving mode.” “The battery swapping station layer is great. It’s clear at a glance where the nearby battery swapping stations are! Absolutely praise! It’s clear to find the station at a glance. Unfortunately, the icon of the off-peak battery swapping station is not available. Synchronize."

02

Model: Jiyue 01

Time: January 14

Main new additions and upgrades: Upgrade to five major categories including the evolution of general visual capabilities including OCC occupying network technology on the car, the evolution of general voice capabilities including SIMO’s full integration into Wenxin Yiyan 4.0, and safety and ecological services such as winter mode. , over 400 function points.

In terms of entertainment ecological services, new functions such as Bilibili, Little Universe, and rear karaoke are added, as well as support for mobile phone and Switch screen projection, microphone, and Jiyue APP virtual controller to control in-car games. Focusing on detailed scenarios of high-frequency user use, a series of new features have been added: remote steering wheel heating, remote defog and defrost, automatic window closing in rainy days, remote reservation of preset cockpit environment, battery preheating when navigating to a fast charging station, reservation of departure battery heating, etc. Practical functions. Intelligent driving "unlocks" functions such as more efficient lane changes for overtaking, automatic lane change prompts, borrowing the opposite lane across the yellow dotted line to bypass obstacles, and changing lanes to enter the bus lane during the displayed period.

Market and user evaluation: 60 days after the launch, with a large-scale push of 400+ functions, Jiyue 01 has become one of the few large-scale OTAs with more than 100 functions this month, once again refreshing the pace of intelligence.

As a company that also relies on pure visual perception algorithms for smart driving technology like Tesla, it is the first company in the world to implement high-end intelligent assisted driving functions in cities on ground roads in complex urban areas in China, without the need for lidar and relying only on pure visual perception algorithms. , and out-of-the-box car companies, and this time the industry's first purely visual OCC is fully launched, and the OCC perception model on the car will greatly improve the ability of the "purely visual" smart driving solution to deal with special-shaped obstacle recognition and scene generalization.

Upgrades in the smart cabin, Jiyue 01 SIMO voice fusion Wenxinyiyan version 4.0, the voice interaction is 10 times that of industry competitors, coupled with the industry-leading 8295 smart cabin chip, the computing power exceeds Tesla, no additional language is required instructions, the interactive experience is better.

"The overall feeling is that simo's voice outside the car has been optimized. Calling him or her outside will no longer be as embarrassing as before."

03

Car model: Lantu Dreamer

Time: January 28

Main new and upgraded content: OTA 3.0 version is pushed, with a total of 37 upgrades, including 12 new functions and 25 experience optimization items for two models; the "no power off when leaving the car" function, after the vehicle is locked, the in-car air conditioner, seats Ventilation, heating, in-car entertainment, etc. can be used normally. The function of remote locking to prevent power off/remote locking to power off has been updated, and the two modes of nap and camping have been upgraded; Tencent iQiTing has been added; it supports the main driver's seat welcome, and this function can be turned on through the central control screen to enter the car system. After fastening the seat belt, the driver's seat will automatically move forward to the welcoming position. At the same time, a setting switch has been added to the second-row welcome function, allowing users to turn off this function, which is more in line with usage habits.