Goodix Technology@2023NVH&AS: Overall car audio solution empowers future driving experience

On June 6, the 9th International Automotive NVH Technology and Acoustic System Industry Summit Forum and Exhibition (2023NVH&AS) grandly opened in Suzhou, focusing on new future travel experiences represented by vehicle acoustics. Goodix Technology will present a comprehensive and immersive display of a complete set of car audio solutions and deliver a keynote speech, reflecting Goodix’s strategic layout of using the world’s leading innovative acoustic technology to promote future driving experience and continuous advancement of vehicle intelligence. . 

Innovative acoustic technology leads to advanced driving experience

At the event site, Goodix Technology led visitors to an immersive listening feast of "sound" through real-car listening experiences such as voice, sound effects and noise reduction.

Even in a noisy environment, visitors can quickly wake up the car by simply speaking a keyword. This is due to Goodix Technology’s leading CarVoice voice enhancement algorithm, which significantly improves voice quality by effectively eliminating echoes and reducing noise interference. This algorithm also supports high-quality in-car driver and passenger dialogue, allowing the driver to always stay focused to ensure driving. Take safety.

When you are in the cockpit, the sound is vivid and three-dimensional, lingering around you, bringing a realistic sense of presence. This is the magic performed by the CarSound sound effect algorithm. It can provide one-click settings for a variety of sound effect scenes to meet more styles and more personalized sound effect choices. At the scene, the in-car karaoke experience also attracted the attention of many visitors. Based on CarSound's support for dynamic equalization and vocal reverberation, singing with the mic on anytime and anywhere has become a reality.

Integrated layout helps the automobile industry upgrade

Consumers' demands for personalized driving experience and human-computer interaction are constantly increasing, which promotes the continuous upgrading and expansion of the vehicle acoustics market. At the same time, the vehicle acoustics system is actively moving towards digitalization and intelligence. According to the prediction of Gasgoo Automotive Research Institute, the global automotive acoustic system market size will exceed 90 billion yuan in 2025.

Goodix Technology starts from the deep integration of software and hardware, and devotes itself to the layout and creation of a total car audio solution that integrates hardware car audio amplifiers, software voice processing, sound effects processing and active noise reduction, helping to make driving more intelligent and fun. advanced experience. Among them, the audio software solution relies on flexible and reliable integration methods to support mainstream SoC and various DSP platforms, effectively reducing system costs; the one-stop solution can better help customers shorten the project development cycle. At present, the CarVoice solution has been successfully commercialized by many mainstream models of Hyundai, Nissan, Honda, Toyota, Chery, GAC and other brands as well as vehicle and machine solution providers due to its advantages of small resource usage and stable and reliable performance.

"The automotive electronics market is one of Goodix Technology's key strategic markets for expansion." said Dr. Yang Yuqing, Goodix Technology's senior vice president, multimedia solutions and home audio business unit director. "With its global expert team and patent accumulation with profound audio technology knowledge, , we are confident to build a world-class automotive audio solution portfolio to effectively support the business growth of global automotive customers and the intelligent upgrading of the industry.”

We warmly welcome you to visit Goodix Technology’s booth No. 56, Area C, Hall B, Suzhou International Expo Center, and experience the ultimate listening experience brought by innovative acoustic technology! On June 7th from 9:30-10:00 am, Goodix Technology will also deliver a keynote speech on "Getting a Head Start - Goodix Car Audio Algorithm Innovation" at A303-304 on the 3rd floor of Hall A , inviting you to look forward to new driving experiences in the future. !