Analysis of NXP's "Automotive Electronics and Intelligent Transportation" Strategy

　　The automotive market is changing subtly. Smart cars, as mobile IoT carriers, are considered to be the main driving force for the next round of changes. With the rapid development of automotive technology, smart connected cars have entered a new round of rapid development. It is expected that the market size of the Internet of Vehicles will reach US$33.82 billion (about RMB 220 billion) by 2020. The market penetration rate is expected to reach 67% by 2023, and China will become the world's largest Internet of Vehicles pre-installed market. Let's follow the automotive electronics editor to learn about the relevant content.

 Analysis of NXP's "Automotive Electronics and Intelligent Transportation" Strategy

　　90% of the innovations in today's automotive industry come from the field of electronic information. The innovation of automotive technology can not only make driving more comfortable, but also save more innocent lives from traffic accidents. It can also help save energy and reduce emissions, and better protect the natural environment. With the joint participation and promotion of more and more traditional car manufacturers, Internet car companies, automotive electronics suppliers, Internet of Things companies and even related financial service institutions, NXP believes that the automotive field will be a market where disruptive innovators will emerge in the future, and the development and progress of Internet of Vehicles technology will also help China's smart transportation and driving safety. At present, NXP is accelerating the promotion of its smart transportation strategy in China. With the world's leading smart transportation and Internet of Vehicles technology, it will work with industry colleagues to jointly enhance China's independent research and development and innovation capabilities for smart connected vehicles and Internet of Vehicles, and support the construction of China's smart transportation system.

　　NXP 's "Smart Transportation" Strategy in China

　　The changes in the automotive market in the next decade will exceed the sum of the developments in the past fifty years, and Chinese companies have begun to play a leading role in this new global change. As the No. 1 automotive electronics supplier in the Chinese market, NXP is fortunate to be able to witness and participate in this change. The following actions demonstrate NXP's "Automotive Electronics and Intelligent Transportation" implementation strategy in China:

　　December 2014 - NXP and Tongji University established a joint laboratory for vehicle-to-vehicle and vehicle-to-infrastructure communications (V2X) to customize connected car solutions for the Chinese market

　　November 2015 - NXP and partners bring Stella Lux, the world's first solar-powered home electric car, to China to showcase the future of connected cars

　　November 2015 - NXP and Tongji University deepened their cooperation to jointly support the "Shanghai Intelligent Connected Vehicle Demonstration Project", one of the pilot projects of "Made in China 2025". NXP provided intelligent connected vehicle solutions for the project.

　　June 2016 - NXP teamed up with Tongji University, SAIC Motor and other companies to launch the Shanghai Jiading Intelligent Connected Vehicle Road Environment Application Test

　　July 2016 - The 11th National College Students "NXP" Cup Smart Car Competition kicked off. NXP joined hands with the Ministry of Education to help cultivate Chinese scientific and technological innovation talents

　　September 2016 - MIIT and NXP jointly held a training session on "Frontier Electronic Technologies in the Internet of Vehicles Era" to jointly promote technical exchanges and talent cultivation in China's automotive industry

　　September 2016 - NXP, Changan Automobile and Neusoft Group jointly established the "China Automotive Information Security Common Interest Group" to jointly promote the establishment and application of hardware-based automotive safety industry standards and safeguard China's automotive information security.

　　April 2017 - China Academy of Information and Communications Technology and NXP signed a strategic cooperation agreement on intelligent connected vehicles/Internet of Vehicles to jointly promote international technical exchanges and talent training in the fields of intelligent connected vehicles and Internet of Vehicles

　　April 2017 - Approved by the Ministry of Industry and Information Technology, NXP officially became the "Sino-German Intelligent Connected Vehicle, Internet of Vehicles Standards and Test Verification Pilot Demonstration Enterprise"

　　May 2017 - NXP officially joined the first intelligent connected vehicle pilot demonstration zone in China and became a new member of the National Intelligent Connected Vehicle (Shanghai) Pilot Demonstration Zone, fully supporting Shanghai in conducting road tests of DSRC technology for connected vehicles

　　June 2017 - NXP and Baolong Technology deepen cooperation in the field of automobile tire pressure monitoring and jointly promote the development of China's automobile tire pressure monitoring industry

　　June 2017 - NXP and China Electronics Port jointly supported the 12th National College Students "NXP" Cup Smart Car Competition, long-term support for the cultivation of local semiconductor talents in China, and the development of China's high-tech industry

　　NXP's powerful "smart transportation" technology support

　　As the world's largest automotive semiconductor supplier, NXP has leading technological advantages in the field of smart transportation. In the direction of guiding automotive electronics innovation, NXP has laid out in vehicle entertainment systems, car networking, ADAS & safety, security and car access control, as well as standard products. NXP's interconnection and sensor technology, data processing and data security technology, and rich industry experience provide unlimited possibilities for innovation in automobiles and future smart cities.

Analysis of NXP's "Automotive Electronics and Intelligent Transportation" Strategy

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