The power supply industry is highly competitive. Ren Da is working hard to improve his internal strength and expand into new areas.

Since the beginning of this year, my country's manufacturing industry as a whole has been in a relatively sluggish situation, which has also brought great challenges to the development of the power supply industry. In addition to the sluggish macroeconomic environment, power supply companies are also facing many problems such as rising raw material and labor costs, and fierce competition from domestic and foreign companies. How to better survive and develop has become the focus of continuous exploration for companies.

Price war in the power supply industry is inevitable

From the macro-environmental perspective, the manufacturing industry has been in a continuous downturn this year, resulting in the overall development of the power supply industry facing the huge challenge of market shrinkage. In the market for mid- and low-end power supply products, competition among homogeneous products is extremely fierce, and the profits of merchants are becoming increasingly diluted, which has led to a significant decline in the profits of related companies. Under such circumstances, some small and medium-sized enterprises in the power supply industry have weak bargaining power and are unable to obtain brand premiums due to their lack of scale and cost advantages, weak independent research and development capabilities, and low brand awareness. They can only compete for the market with low prices.

Although price wars can increase product sales in the short term, the reason behind this is that some power supply manufacturers are reducing product quality and sacrificing consumer interests. If things go on like this, it will inevitably disrupt the normal market order and hinder the healthy development of the power supply industry.

So, how should power supply manufacturers deal with the fierce price war in the market to seek their own sustainable development?

Practicing inner strength is the key

In the case of serious product homogeneity, power supply manufacturers compete more on internal strength - technical innovation. Whoever has the ability to develop core technologies and meet more and higher requirements of customers will have the initiative in the market. Power supply manufacturers should be guided by market demand, strengthen their independent product development capabilities, and strive to break through the key manufacturing technologies that restrict the development of power supplies. Through technological innovation, they can optimize power supply design and create higher performance power supply products to resist the challenges from low-quality and low-priced products.

RenDa attaches great importance to the research and development of independent core technologies. So far, it has accumulated more than ten years of rich experience in technical research and development, and the power supply products it produces have been recognized by the market and customers.

Improve product quality

In addition to improving their internal strength and ensuring that their products have high cost-effectiveness from the perspective of technological innovation, power supply manufacturers must also continuously pursue quality improvement. Automated production is a process of automatically operating or controlling according to prescribed procedures or instructions, and has the advantages of "stable, accurate, and fast". The introduction of automated production lines by power supply manufacturers can save labor costs and improve production efficiency; at the same time, it can reduce manual operation errors and stabilize and improve the reliability of batch power supply products. In this regard, Renda Company has achieved automated production by building dust-free production workshops and introducing automated production equipment, which has greatly improved efficiency, ensured product reliability, and also reduced production costs.

For manufacturing companies, front-line employees are the key to quality control, and their every action is related to the quality of the product. Only by making the quality culture deeply rooted in the hearts of the people and making every employee conscious of maintaining quality can the quality of each process and each link be guaranteed. To this end, Jinshengyang launched the quality culture construction of "not manufacturing defective products, not accepting defective products, and not delivering defective products" at the beginning of this year, and is committed to intercepting defective products from the production process and preventing defective products from entering the market.

Expanding into new market areas

At present, domestic power supply companies are facing a strong impact from European and American brands. Should they face the challenge head-on or retreat? Ren Da believes that on the one hand, our power supply companies should strengthen the research and development of core technologies, ensure product quality, and compete with overseas brands with high-quality power supply products. On the other hand, we should take advantage of the favorable policies of the state to support high-emerging industries and explore emerging market areas with potential. For the power supply industry, industrial automation, rail transportation, medical electronics, new energy, and automotive electronics are all worthy of our focus. Emerging markets are undoubtedly full of various unknown challenges, but they can bring high returns. Over the years, Ren Da has studied the characteristics of the industry and developed a series of power supply products that match its industry needs, and successfully entered multiple market segments (such as new energy products: solar photovoltaic inverters, electric vehicle charging piles, etc.).