Rutroli implements Greater China expansion strategy and expands Taiwan office

Rutronik Elektronische Bauelemente GmbH is one of the world's leading broad-line distributors, providing customized comprehensive electronic products and services. Recently, Rutronik's Taiwan office moved to a new location in Taipei to achieve rapid growth in the Greater China market.

Automotive, power supplies, industrial control, automation, IoT, IIoT and IoE are the main growth areas for Rutronik in Taiwan. Michael Heinrich, General Manager of Rutronik Asia, commented: "In the past few years, Rutronik 's sales in Taiwan have increased more than fivefold . Our new Taiwan office will be a very important platform to help the company achieve continued growth in these and other key areas, including medical, industry, home appliances, energy and lighting."

At the same time, in order to meet the considerable market appetite and expected growth potential in Taiwan, the new Taipei office will accommodate the growing field sales, service, engineering, technology and support teams with a larger area.

This new investment highlights Rutronik's high emphasis on innovation and reflects the company's "Committed to excellence" philosophy. Michael Heinrich continued: "We have a comprehensive and extensive portfolio of semiconductors, passive components and electromechanical components, as well as wireless products, and have an excellent track record in providing comprehensive and customized products and services." Charles Chu, Sales Director for Taiwan and Northeast Asia, also emphasized: "For Taiwan, we believe that the two-wheeled electric motorcycle and four-wheeled electric vehicle markets are likely to see strong growth, so we will focus on developing these two market areas."

The new office in Songshan District, Taipei City, began operations in April this year. With more than 40 years of successful experience in the electronics industry, Rutronik has established a densely distributed pan-European sales office network and has always maintained a growth rate that exceeds the overall market. Rutronik is fully committed to serving customers in Asia and Greater China, with offices in mainland China, Hong Kong, Taiwan and Southeast Asia to ensure that high-quality products and services are provided to various customer groups in this region.