Vivo applies to register blue heart, blue lake and other blue trademarks to develop AI large model matrix

At the 2023 vivo Developer Conference, vivo officially released its self-developed universal AI large model matrix blue heart model, and launched the newly developed Blue River operating system. Relevant data shows that Vivo Holdings Co., Ltd. has applied to register the "Blue Heart" trademark and is awaiting substantive review. In addition, the company has also applied for other trademarks starting with the word "blue", such as "Blue Lake", "Blue River", "Blue Flame" and "Blue Domain". The international classification of these trademarks is scientific instruments, and some of them have been It is awaiting substantive review.

According to the official introduction, the "Blue Heart" large model is divided into five versions with different parameter levels, including billions, tens of billions and hundreds of billions. These models will be widely used in core scenarios and lead the industry in terms of capabilities. Vivo believes that an excellent self-developed large model should have the characteristics of large scale and comprehensiveness, powerful algorithm, true security, self-evolution ability and extensive open source.

At the same time, the Blue River operating system independently developed by vivo is described as a future-oriented intelligent operating system that has the ability to support large-scale models and multi-modal interactions. Different from other operating systems, Blue River operating system adopts the world's first method of writing system framework using Rust language, which has significant advantages in terms of performance and security.

It is worth noting that vivo’s application to register the “Blue Heart” trademark and other trademarks starting with the word “blue” may be to expand its product line or brand image. In the future, vivo may launch more new products or services to bring more choices to consumers and enhance its competitiveness.

In news on September 6, vivo announced that digital car keys have been adapted to all Li Auto models. Users only need to use their mobile phone to unlock, intelligently control the car and check the vehicle status conveniently. The realization of this function benefits from vivo’s cooperation with Li Auto and the application of digital technology.