ChinaJoy opens grandly, Qualcomm Snapdragon joins hands with the industry chain to launch a mobile digital entertainment carnival

ChinaJoy 2019 kicked off in Shanghai. Qualcomm and its mobile industry partners named the entire 12,000 square meter venue after its mobile platform brand "Qualcomm Snapdragon" for the first time, hoping to present a feast of mobile digital entertainment for mobile game players and e-sports enthusiasts through the "Qualcomm Snapdragon Theme Pavilion". On the first day of the exhibition, Qualcomm, together with mobile game industry partners including Xiaomi, vivo, OPPO, OnePlus, Nubia, Black Shark, ROG and Tencent Games, jointly unveiled the Qualcomm Snapdragon Theme Pavilion, which demonstrated Qualcomm's unremitting efforts to unite all parties in the industry chain and make full use of the most advanced mobile technology to create the next generation of mobile games and e-sports experience. What is even more exciting for players is that with the support of China Telecom and ZTE, the Qualcomm Snapdragon Theme Pavilion has also become the first ChinaJoy exhibition hall to achieve 5G live network coverage. On-site players can use top-level mobile phones equipped with Qualcomm Snapdragon 5G mobile platforms to experience the extreme speed brought by 5G technology to mobile digital entertainment.

ChinaJoy Qualcomm Snapdragon Theme Pavilion opens at full speed

Meng Pu, Chairman of Qualcomm China, said at the opening ceremony of the Qualcomm Snapdragon Theme Pavilion: "With more than 30 years of continuous innovation, we continue to bring the world's most advanced technologies, mobile hardware platforms, software optimization, etc. to the mobile digital entertainment industry. The Qualcomm Snapdragon mobile platform is the crystallization of our most advanced and innovative products and technologies. Its brand spirit of "daring to be the first" coincides with the players' pursuit of wonderful gaming experience and winning the e-sports competition. With the continuous development and evolution of mobile technology, we will continue to work with the entire industry chain to continuously explore the most cutting-edge innovative technologies, promote the development of the mobile digital entertainment industry, and provide players with excellent gaming and entertainment experiences on various types of mobile terminals."

Qualcomm China Chairman Meng Pu

Qualcomm is working with the world's leading mobile device hardware companies and the industry's top game studios to help terminals including smartphones and XR deliver a smoother experience, outstanding performance, extremely fast response, excellent audio and cinematic visual effects through Snapdragon Elite Gaming, which is optimized for gaming and integrates many advanced software and hardware features.

As for smartphones, Qualcomm's flagship mobile platform Snapdragon 855 and the newly released Snapdragon 855 Plus fully integrate a series of software and hardware features of Snapdragon Elite Gaming, bringing a new level of gaming experience to top smartphones. At the event, players were the first to enjoy a high-level mobile gaming experience through Snapdragon terminals integrated with Elite Gaming, including high-frame rate mobile games, extreme speed mode mobile games, high-definition mobile games, e-sports AI noise reduction experience, and ultra-realistic enhanced image quality. The above innovative features are helping the majority of game enthusiasts play in style and fun, and enjoy the joy of victory.

Qualcomm Snapdragon booth

The 5V5 game of "Honor of Kings", which was powered by the latest generation of mobile communication technology 5G, and the 1v1 match of "Honor of Kings", which was powered by 5G+AI, became the highlights of the opening ceremony of the Qualcomm Snapdragon Theme Pavilion. Players from the vivo&Suning SV team and the Honor of Kings Division of the KA Women's E-sports Club brought a hearty "Honor of Kings" match to the players under the passionate explanation of the star commentators Crazy Man and Bai Le. The on-site network transmission was supported by the 5G live network, and the iQOO mobile phone equipped with Snapdragon 855 and supporting Snapdragon Elite Gaming provided a perfect and smooth gaming experience with its ultimate performance. After that, the top players of the winner team had a 1v1 battle with the AI ​​e-sports team "SUPEX". Under the witness of the audience, the AI ​​e-sports team won the game in one fell swoop. The highly anticipated SUPEX brought the audience a mobile AI e-sports debut. It was the first attempt of the "Imagination Project" project created by iQOO, King of Glory, Tencent AI Lab, and Qualcomm Snapdragon to explore the performance of AI on the terminal side. It hopes to migrate the AI ​​model that requires super performance on the cloud to the mobile iQOO product in the laboratory environment. This cooperation fully utilizes the powerful heterogeneous computing capabilities of the fourth-generation Qualcomm AI Engine, aiming to jointly promote and explore a new experience of AI applications on the terminal side.

In addition, the live coverage of 5G networks also made the Qualcomm Snapdragon Theme Pavilion a highlight of ChinaJoy. During the exhibition, Qualcomm, based on China Telecom's live 5G network coverage and ZTE's 5G new air interface commercial system equipment, jointly demonstrated cloud gaming in a live 5G network environment with ZTE, Xiaomi, vivo, OPPO, OnePlus and Nubia. All of the above demonstrations use commercial 5G smartphones equipped with the Snapdragon 855 mobile platform, Snapdragon X50 5G modem, integrated RF transceiver and Qualcomm RF front-end solutions. In addition, the Qualcomm Snapdragon booth also displayed a variety of terminal devices such as Snapdragon notebooks and XR, bringing more possibilities to consumers' lives.

Mobile games have become the most dynamic and largest game market segment in recent years. The report shows that the actual sales revenue of China's mobile game market reached 133.96 billion yuan in 2018, a year-on-year increase of 15.4%. In 2018, the actual sales revenue of China's mobile game market accounted for about 30.8% of the global mobile game market. In 2018, the scale of mobile game users in China was 605 million, a year-on-year increase of 9.2%. Against this backdrop, Qualcomm Snapdragon is making full use of its continuous innovation and powerful ecosystem in the mobile field, working with global mobile device manufacturers, game content developers and other industry chain partners to jointly promote the future development of mobile games and e-sports industries, and provide breakthrough entertainment experiences for game enthusiasts.