TSMC’s “metaphysics”, customized snacks are online

Latest update time：2024-01-26

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No matter what kind of industry, there will be its own "urban legends". Among them, the famous snack "Green Coconut Flavor" is one of the most common and well-known legends in the workplace. As long as you put it on the machine, the machine will operate more smoothly. Guaiguai also collaborated with TSMC to launch the "Green Jinshun Guaiguai". As soon as it went on sale on 1/18, there was a rush to buy it. The price on the Internet even soared to 500 per pack. Yuan.

If you want the machines and machines you encounter at work to operate smoothly, you may have heard that you must choose snacks, and they must be green "coconut flavor". Putting them on the machine can have a "soothing" effect. The machine operates obediently and does not malfunction.

There is also such an "urban legend" circulating within TSMC, hoping that the machine can run smoothly as if it has a green light. In fact, TSMC also launches a limited edition of the Green Guaiguai co-branded model every year. This time in 2024, "Green Jinshun Guaiguai" is homophonic with wafer, and it will be sold at 7-11 in each factory area starting from 1/18.

Guaguai snacks have always held a special place in Taiwanese culture. First, "Guaiguai" roughly translates to "good," as in what you would say when patting a child or pet on the head to comfort them. Secondly, local superstition considers coconut-flavored (green) packaging to be lucky. You can see there is a gift tag on the front of the regular packaging. The tag may be filled out and given to someone when they start a new adventure, buy a new car, etc.

Wikipedia states that these snacks are often placed next to critical machinery such as servers, ATMs, and control systems, as well as in offices of Taiwanese police stations, hospitals, schools, etc. They also taste great if you like crunchy, coconut-flavored snacks.

This superstition also has special meaning for TSMC. There's an urban legend that TSMC's critical machinery always runs smoothly with green lights on, thanks to strategically placed coconut-flavored puff packets. In addition, TSMC protects Taiwan's economy and prosperity, so these "edible chips" can be said to be the foundation of Taiwan's industrial strength for decades. Maybe TSMC will have better luck with these all-green circuit board design packages.

According to the Wikipedia page, this is not the first collaboration between TSMC and Guaiguai. The limited-edition "FAB14A 222K" battery packs were produced after the 2016 earthquake affected a fab in Kaohsiung, and were placed next to the repaired machinery to ensure smooth operation. They were reportedly snapped up quickly and then sold for 20 times the profit by those lucky enough to snag them.

Due to the limited number of sales outlets, each person is limited to buying at least 2 packs for 48 yuan, and a maximum of 1 box of 12 packs for 288 yuan. When converted, the limited edition sells for 24 yuan per pack, which is cheaper than the commercially available Guaiguai, attracting TSMC's own employees to snap up.

Someone also resold it for auction on the Internet. The price of a pack ranged from 100 to 500 yuan, and the increase was even higher than the stock price of TSMC. People in Zhuke laughed and said, "The return on investment is amazing."

However, a closer look at the online shopping platform shows that TSMC’s green products have almost no transaction records. According to the Economic Daily, outsiders believe that ordinary people will not buy them specifically to keep at home to “protect their machines.” Therefore, even if the price reaches an astonishing price of 500 yuan per pack, It is still in a state of "price but no market"; compared to the "Circuit Board" TSMC 35th Anniversary Cup that TSMC previously co-branded with Starbucks, the green circuit board packaging has a lower collection value.

The special culture of Taiwan's "Green Boy" has attracted foreign media reports due to its mysterious color. This lucky charm is regarded as a high-tech machine and plays a very important role in many offices, including laboratories, banks, hospitals, etc. Role.

In addition to the literal meaning of "Guaiguai" on the packaging, green also symbolizes "move forward". Not only that, whether it has expired is also one of the key indicators of whether this lucky item can have "blessing effect".

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