Driving is a dangerous business. For skydivers, the most dangerous part is actually driving from home to the airport. In 2002, more than 46,000 people died in car accidents in Europe. This is more than the region’s death toll from AIDS, meningitis, drug abuse, asthma, violent crime and fire combined1. Governments are alarmed by this statistic and have been trying for years to improve the safety of these vehicles and prevent the harm they cause to the public through litigation. From the first 10 mph speed limit in the UK in 18612 to the recent tire pressure monitoring legislation in the United States (which will come into effect in August 20073), the human race has been trying to make roads safer. Not only do governments feel obliged to improve the safety of vehicles, the public also wants to buy safer cars. So the automotive industry has been working hard in this direction. A recent NCAP survey4 showed that safety is the most important issue consumers care about when buying a new car, after price and features. Achieving a safety rating of 4 stars or above in NCAP testing can reduce the chance of serious or fatal injuries by 30%.5 This clearly demonstrates that consumer demand for safer automotive features is increasing, and that these safety features are becoming more effective in saving lives.
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