IAR launches new brand image and name

IAR launches new brand image and name

New visual identity reflects company’s transformation journey and focus on strengthening embedded development capabilities

Uppsala, Sweden – February 13, 2023 – IAR, a global leader in embedded development software and services, today announced the launch of a new brand image with an updated visual identity system (VI) and logo that more closely reflects the company’s strategic mission. In addition, the brand name has been officially updated from IAR Systems to IAR. Abandoning the “Systems” element in the name and adopting a more dynamic name is intended to show the industry a new image of the company that is more in sync with modern technology, advanced computing, and intelligence, which also echoes the important business transformation the company is undergoing.

The new brand image and modern new logo reflect the company's focus on future innovation and human experience, as well as its vision to make the world better, safer and more agile. Looking ahead, IAR will be committed to providing cutting-edge technologies for embedded development and embedded security.

“IAR was founded in 1983 and has a long history of providing the best development capabilities for embedded technologies,” said Richard Lind, CEO of IAR . “For the past 40 years, we have challenged ourselves to innovate and provide our customers with the best software innovations and the most effective solutions. Today, I am proud to unveil our new brand identity, which reflects our mission to help our customers create today’s products and enable tomorrow’s innovations, and do it securely and reliably.”

Today, the new IAR stands at an important moment, positioning itself as a global technology-driven company that embraces change, invests in innovation, and seeks new challenges. IAR's new image will more intuitively express our brand, values, and commitment to being the best solution in the field of embedded technology.

Richard Lind concluded: “As we grow as a company, our new brand identity reflects our long-term vision to remain young at heart, relevant and deliver secure, intelligent, embedded experiences for every person and every device around the world. Now we’re taking the next step in our journey.”

IAR’s new brand identity is officially launched today and will be updated in the coming weeks.