Can Apple’s new privacy policy protect users from harassment?

It is reported that Apple requires all apps to obtain user permission before tracking users' personal data. In other words, when users install an app, they must get the user's approval, which seems to protect user privacy. But when we install an app, we basically confirm it all the way. If the software requirements are not allowed, we cannot continue to install it. As long as you plan to use this app, you basically agree to the prerequisite that the other party must obtain some of your phone's data. Otherwise, you will not be able to use this app.

Now, Apple seems to want to let users know that they have permission when installing the app, but it is estimated that it is difficult to protect user privacy. In addition, there is a voice that believes that Apple's move is a "blow" to advertisers? Because advertisers need user data support to better push accurate push. Apple has clearly stated that it will add an "anti-tracking user privacy" function to the new version of iOS system that will be launched soon.

Simply put, all applications listed on the Apple Store in the future must give users the option to track and obtain user privacy. Only after the user clicks to agree, the application will have the right to track the user or access the user's device identifier IDFA, otherwise it will return a string of meaningless numbers. After the new policy is implemented, the advertising and gaming industries will be the first to be hit. The problem of information abuse may be suppressed to a certain extent. How user data should be used and to what extent it should be disclosed is a very important part of the user's personal privacy rights. Apple's move is actually to achieve this and add a protection right to user privacy. Once the privacy changes in iOS 14, it will weaken its ability to deliver targeted ads to iPhone and iPad users.

Regarding the protection of user data, Cook said that supervision is very necessary in the process of protecting user privacy. The application tracking transparency mechanism will help promote supervision to protect user privacy. Cook said: "I want to say something for the regulators. Things are developing so fast that it is difficult for them to predict the development of things. But companies can react faster." If Apple can launch it in time, it will be an inevitable choice for Android phone manufacturers to follow suit, otherwise, user defection will become a sharp weapon.

Protecting personal privacy has become an issue that users cannot ignore. We have recently noticed that "data can still be restored after restoring old mobile phones to factory settings". We believe that personal data privacy is still very sensitive. After all, there is a lot of private information belonging to ourselves. If personal data protection is not implemented, then we are almost "naked" in the mobile Internet market. In addition, due to the increasing popularity of mobile payments, payment protection is also very important.

Regarding Apple's upcoming new policy, media reports said that after investigating 300 apps on 2,000 devices, only 32% of users chose to allow ad tracking. In addition, the survey also found that users trust friendly app platforms more, and the proportion of allowing privacy tracking reached 40%, but the proportion of some dating apps that are allowed to track privacy is only 20%. In other words, about 68% of users will refuse app tracking, which is undoubtedly a huge blow to the advertising industry.

Of course, in order to protect the interests of advertisers, Apple will launch alternative advertising tools. One of these tools is for buyers of "App installation ads". After the advertising plan is completed, Apple will provide information such as how many people have completed the installation, but will not disclose detailed information about a single user.

It can be expected that with the release of Apple's new user protection policy, once it is officially launched, it will indeed be of great help to the privacy protection of users, and this move will also affect more Android phone markets, because the tacit consent of "grabbing" user data tracking will be greatly changed, and the possibility of users being "killed" will be reduced, and they will no longer be subject to so many "inexplicable" push notifications after user data tracking. For some apps, this habit may have to be completely changed. For accurate analysis of users, it is time to rethink.