HiSilicon releases 8K UHD chip Hi3796CV300 based on AVS3 standard

At IBC2019 held in Amsterdam, Shanghai HiSilicon Technology Co., Ltd., AVS Industry Alliance, Danghong Technology, Guangdong Ultra High Definition Video Innovation Center and Pengcheng Laboratory jointly released the first 8K end-to-end solution based on the AVS3 standard, and launched the world's first AVS3-based ultra-high-definition chip Hi3796CV300 that supports 8K resolution and 120fps.

AVS3 is an ultra-high-definition video codec technology standard for 8K developed by the AVS working group. HiSilicon has worked closely with the AVS Industry Alliance and the Guangdong Ultra-High Definition Video Innovation Center to launch an 8K end-to-end solution based on AVS3 at this conference. The solution consists of an 8K set-top box supported by the HiSilicon Hi3796CV300 chip, a Danghong video encoder and an 8K TV.

▲8K chip Hi3796CV300 based on AVS3 standard

"Committed to a fully intelligent world, human society is entering an era where everything is sensed, connected, and intelligent." HiSilicon CEO Xiong Wei delivered a keynote speech entitled "Defining a New Chapter of Smart Home with AI+8K+HomeBus". "Our products and solutions can create the ultimate audio-visual experience. Hi3796CV300 is the world's first smart home product that supports 8K@120fps, AVS3 video decoding, 4TOPS NPU, and 4K UI functions."

▲AVS38K 120P demonstration @ IBC2019 site

At the meeting, Niu Zhaohui, deputy secretary-general of the AVS Industry Alliance, introduced the formulation and industrial application of the AVS3 standard.

According to Niu Zhaohui, AVS3 is the third generation of audio and video codec technology standards developed by the AVS working group. Since its establishment in 2002, the AVS working group has developed three generations of standards under the strong support and guidance of relevant national departments and the leadership of academician Gao Wen, the group leader.

The first generation of national audio and video standard AVS+ has achieved nationwide terrestrial digital television coverage and is used in satellite high-definition channels;

The second-generation audio and video national standard AVS2 was used on CCTV's 4K ultra-high-definition channel on October 1, 2018, and all new 4K ultra-high-definition channels in various places use AVS2.

To meet the needs of 8K and 5G industry applications in my country, the AVS working group has started to develop the third-generation AVS standard (AVS3) for 8K and 5G applications.

AVS3 will provide technical specifications for emerging 5G media applications, virtual reality media, etc., and lead the development of 8K ultra-high-definition and VR video industries in the next 5 to 10 years.

It is reported that the benchmark level of AVS3 video has been formulated in early 2019, and the application for national standard project is in progress. The test of the first version of AVS3 reference software shows that the performance of AVS3 has exceeded the AVS2 standard by about 30%.