Rockwell Automation and Circulor Partner to Improve Supply Chain Traceability in the Automotive, Tire and Battery Industries

Collaboration will help manufacturers meet new regulations, provide advanced traceability solutions, and drive sustainability and operational efficiency

(October 16, 2024, Shanghai, China) As one of the world's leading companies in industrial automation, information technology and digital transformation, Rockwell Automation announced a partnership with Circulor, a leader in supply chain traceability solutions. The partnership aims to help customers trace raw materials from source to final product, ensure supply chain transparency, and promote more sustainable business practices.

Through this collaboration, Rockwell will provide advanced traceability solutions to help manufacturers meet increasingly stringent regulatory requirements, ensure the verifiability of material sources, achieve digital production and sales custody chains, and track carbon emissions. As global regulations continue to increase the demand for supply chain transparency, Circulor's platform can provide manufacturers with a full process view from raw material mining to finished batteries to ensure compliance. This will not only help customers adapt to regulatory standards, but will also help them achieve sustainable development goals and create a more efficient and responsible supply chain.

“In an increasingly competitive and complex market, sustainability and responsibility have become strategic priorities for companies,” said Douglas Johnson-Poensgen, CEO of Circulor . “The combination of Rockwell Automation’s advanced manufacturing technology and Circulor’s leading solutions in traceability and digital product passports provides companies with a unique competitive advantage.”

This collaboration not only creates value for customers in terms of compliance, but also creates benefits at a broader business level. By integrating Circulor’s traceability platform with Rockwell’s existing automation systems, customers can gain actionable insights that can help them reduce costs, improve efficiency, and gain a competitive advantage in a market that is increasingly focused on sustainability.

“Our focus on sustainability aligns with our customers’ strategic goals,” said James Glasson, vice president of Rockwell Automation’s global automotive, tire and advanced mobility industries. “Our partnership with Circulor enables us to offer a comprehensive traceability solution that not only helps customers address increasingly stringent regulations around the world, but also provides unparalleled visibility into the carbon footprint of the supply chain.”

Rockwell plans to promote this solution to the global automotive, tire, battery, metal, mining and cement industries through its Kalypso business unit. Kalypso will work closely with customers to assess their specific needs, provide consulting services, and help customers implement this innovative solution in their supply chain.

As traceability continues to grow in importance across industries, this collaboration will position Rockwell and its customers to lead in sustainable practices, driving both operational efficiency and environmental responsibility.