Apple attacks the new battlefield of smart cars!

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The shy rose blooms quietly!

The truth behind this horrific secret operation was revealed today!

It turns out that Apple is quietly making cars! And it was done so covertly until it was suddenly exposed today!

Yes, you read that right, the outline of Apple’s car-making business has basically taken shape.

1. Talent is already in place: Apple is very cunning and took a shortcut: poaching people from Tesla, Ford and other car companies.

Just now, Doug Field, former senior vice president of Tesla, announced his new title on LinkedIn: Vice President of Apple's Special Projects Group (SPG).

What’s more interesting is that Apple SPG already has 1,200 employees, and among them, more than 300 are from Tesla and more than 170 are from Ford.

It turns out that these people were doing it secretly. Now, Doug Field has publicly identified his identity as the vice president of Apple SPG, which means that Apple’s car-making plan has officially "come out."

2. Manufacturing land is in place: Apple has purchased manufacturing land in California in preparation for Apple Car.

Last year, news came that Apple had obtained a 10-year lease for a warehouse in California. The warehouse is not small, with an area of ​​approximately 29,200 square meters.

Apple said the land is primarily used for "industry, research and development, and manufacturing." However, most of Apple's manufacturing is not done in the United States, so what can this land be used for?

Of course, it is to prepare for the research, development and manufacturing of Apple cars!

3. Apple has also applied for a number of technical patents related to car manufacturing in advance, and now they can be used all at once.

Recently, the U.S. Patent Office announced Apple’s latest patent, which is called "Converter Architecture". It can convert the power of the high-voltage power supply of the driving battery into low voltage, which can be used in electronic devices such as air conditioning, seat heating, and central control systems in the car.

Not only that, in the past few months, Apple has also submitted patents related to sunroof systems, seat tactile feedback systems, headlight systems, and vehicle visual control.

So far, Apple’s ambition has become clear, which is: gradually abandon the battlefield of smartphones and attack the new battlefield of smart cars!

Apple fans, the moment when you really go crazy and scream is coming. This time, you will have to sell more than just one kidney!

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Some people may ask, are smart cars important? Why does Apple invest so much manpower and financial resources and fight so hard to compete for this position?

Of course it’s important!

You know, smart cars are the outlet of the next wave of technological revolution. The 5G era is coming, and cars, as an important dimension of the Internet of Everything, will become an important battlefield for future competition, just like today's smartphones.

In fact, the future of cars is more like a computer + four wheels. The car itself is its own driver, and can find its own way to the destination. It can realize the interaction between the car and the person, the car and the road, and the car and the car. The car itself will also become a small office + shopping center + entertainment venue.....

The "connected" here is not just about connecting to the Internet, but a whole set of intelligent systems. In the future, when we take a car from one place to another, we will not feel lonely or drive ourselves to death, because cars have become warm and intelligent.

If Apple masters the technology of smart car manufacturing, it will occupy the commanding heights of the entire automotive and travel industries, replicating and continuing the glory of the smartphone era!

Just imagine, a small mobile phone has made Apple the world's largest company by market value. The imagination space for smart cars is much larger than that of mobile phones. What a huge business cake!

For this reason, Apple is making every effort to turn the car into a giant mobile phone: equipping the car with an extremely powerful battery heart and an artificial intelligence "brain", turning this piece of cold steel into a warm Iron Man.

From making mobile phones to making cars, this cross-border counterattack is bold, but this is exactly Apple's style. Haven't you heard of Apple's motto:

“Only those who are crazy enough to think they can change the world can actually change the world!”

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Apple is making cars, Huawei, Google, and Baidu may not sleep tonight!

Apple's strategy, in Zen terms, is to transcend the three realms:

General innovation through patchwork is like a worm at the bottom of a bamboo trying to get out from the top. It has to penetrate one section at a time and finally be able to crawl out. This is called vertical exit.

Disruptive innovation is like a worm that comes out by making a hole in the side of a bamboo. There is no need to make holes one section at a time. This is called horizontal exit.

Crossing the three realms is a dimensionality reduction attack, extremely violent and bloody!

Huawei may be about to start a difficult march. Originally, Huawei phones were catching up with and surpassing Apple. However, suddenly, Apple changed the track: I don’t want to play with your phone anymore, I want to play with cars. Only Huawei was left on the road, stunned!

Baidu may be dumbfounded. They have been researching driverless technology, but they didn't expect Apple to make the entire smart car hardware and software. This means that Baidu can only make an "Android" system, while Apple has achieved a closed loop of smart cars from software to hardware.

Apple's car-making is even worse news for traditional car companies such as Mercedes-Benz and BMW. The definition of cars may be rewritten in the future. The most powerful engine is no longer needed. It is really like the Yangtze River's back waves pushing the front waves, and the front waves die on the beach!

Once Apple occupies the field of smart cars, it can use its capital and technical strength to launch a dimensionality reduction attack on Huawei, Baidu, Mercedes-Benz, etc.

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Looking back now, Ren Zhengfei was very clear-headed. He had long since forbidden anyone in Huawei to talk about things like "destroying Samsung and Apple," whether in public or private. Anyone who said it once would be fined 100 yuan.

Not only that, last year, Huawei spent a lot of money to import eight black swans from abroad and placed them in the lake of the company's campus. Ren Zhengfei used this method to warn everyone: the world is full of crises and black swans may fly out at any time.

Indeed, uncertainty is the norm in the corporate environment of this era. As Ren Zhengfei once said: Huawei may be only one step away from death!

With the continuous update and iteration of technology and new products, any company in the world today is facing a world full of crises. No one can survive once and for all, and no one is just one step away from death.

In this era, the corporate world is like a dark forest. Every company is a hunter with a gun, sneaking through the forest like a ghost, gently pushing aside the branches that block the way. He must be careful, because there are hunters sneaking like him everywhere in the forest! Competition is everywhere, challenges are everywhere, and risks are everywhere.

In this era, if every Chinese entrepreneur wants to survive, he must always be aware of potential dangers and death, must always be cautious and tread carefully, and must go all out to come up with disruptive innovations, both in terms of technology and business models.

One step forward is happiness, one step back is dusk. Whether you make a wrong move or take the right move at the critical moment depends on the strategic thinking and grasp of Chinese entrepreneurs.

Best wishes to all Chinese entrepreneurs!