ArcherMind Technology releases EX5.0, measuring "sound" to create an interactive experience integrating audio and visual

With the breakthroughs and applications of new technologies such as new energy , new materials, artificial intelligence, and big data, the global automotive industry is transforming and developing towards electrification, networking, intelligence, and sharing, ushering in a major change that has not been seen in a century.

Only by embracing change and growing iteratively can we embrace the future.

The power of automotive technology at the Shanghai Auto Show: "embracing change"

From April 19th to 28th, the 2021 Shanghai International Auto Show with the theme of "Embrace Change" was held at the National Exhibition and Convention Center (Shanghai). As the first A-level auto show held as scheduled this year, this auto show has set the trend for technology and the market in the global automotive industry.

The wave of the "new four modernizations" of automobiles is surging, and the trend of intelligent technology is obvious. A number of heavyweight models were gathered on the scene, and many car companies unanimously focused on electrification and intelligence, especially intelligence was the highlight of the new forces at the auto show. The intelligent innovation of customer experience revolved around the cockpit, and the smart cockpit and the large smart screen in the car occupied the center of the auto show.

The entry of technology companies has brought huge imagination space to the automotive industry. The cross-border cooperation between auto companies and technology companies is beneficial to the innovation vitality and efficiency of the automotive industry. Many technology companies have participated deeply in the auto show. For example, at the Huawei booth, a car frame with a transparent base demonstrated how to bring the digital world into every car.

Facing the wave of the "New Four Modernizations" of automobiles, cross-border cooperation, and using the power of software to enhance the strength of automobile companies. ArcherMind Technology has been embracing market changes, seeking technological breakthroughs, relying on innovation-driven, constantly innovating and improving itself, and creating an intelligent cockpit software platform to empower the car driving experience.

ArcherMind Technology's intelligent cockpit is reborn, EX5.0 is officially released

ArcherMind Technology has been deeply involved in the field of smart cars for more than ten years, and its industry vision is to provide a full-stack smart car software platform. The smart cockpit software platform is one of the four major businesses in ArcherMind Technology's smart car strategic layout. Today, ArcherMind Technology's smart cockpit software platform EX5.0 was officially released, further helping automotive partners to develop efficiently and grow rapidly, and to shape competitiveness in the "new four modernizations" of automobiles.

ArcherMind Technology's cockpit software platform has undergone four iterations and upgrades. Since its launch, EX4.0 has completed the compatibility and adaptation of Qualcomm 8155/6155/820A, Renesas R-Car H3/M3, MTK 2712, CoreChi X9 and other chip platforms, covering multi-screen interaction (instrument panel, central control, co-pilot screen and other fully digital LCD screens) + operating system + upper-level applications, and the software platform quality has reached mass production. EX5.0 is further optimized and upgraded on the basis of the original 4.0 functional modules, and the human-computer interaction has been upgraded from the 1.0 version based on "HMI" to the 2.0 version of "HMI+sound".

EX5.0 highlights: "HMI+sound" creates a multi-channel audio-visual fusion interactive experience

In the past few years, the development trend of car display screen interaction has been to move towards high-definition large screens, integration, and intelligence. Multi-screen interaction and in-car voice interaction have become standard features of many models. ArcherMind Technology's EX4.0 human-computer interaction version, based on a core architecture of one chip and multiple systems, already has mature multi-screen interaction capabilities.

At present, the market share of high-end cars, new energy vehicles, shared cars, and autonomous driving has increased, and there is a strong demand for advanced functions. In addition, the Internet of Vehicles technology is getting better and better. The value of human-computer interaction in the car is gradually transitioning from simple body control to the stage of interconnection of all things. Multi-channel and audio-visual fusion interaction has become the mainstream interaction mode and is the inevitable path for future cockpits.

As the fastest and most convenient way to obtain information in the car, sound is a critical breakthrough point and will shine in travel scenarios. According to iResearch, the penetration rate of smart car audio in China has been rising year by year, reaching 31.5% in 2020. With the removal of technical barriers to sound interaction, the future market potential is profound.

Faced with the huge potential of the in-vehicle sound market, how should the automotive industry seize the opportunity and respond quickly? ArcherMind Technology's EX5.0 entertainment system sound solution provides a one-stop service of "chip + algorithm + software". This solution can help automakers and Tier 1 suppliers explore the use value of sound in the car space on a reliable software platform with mass production quality, while coordinating the HMI human-computer interaction mode to create a multi-channel audio-visual fusion interactive experience.

EX5.0 entertainment system sound solution advantages:

ArcherMind Technology has sufficient technical accumulation and resources in the chip field. This sound solution can quickly help customers develop and build on the hardware platform.

The solution has built-in industry-leading algorithms, so customers do not need to develop their own algorithms or outsource them, saving algorithm costs.

There is no need for external DSP and external DRAM, the SRAM inside the chip can complete the operation of the voice algorithm, and the cost of the whole system is reduced by 30% compared with competitors.

Provide complete reference design: USB noise reduction stick, far-field voice, conference system, smart home (smart TV/smart projector), helmet/HUB/gaming headset/in-car noise reduction, etc.

Providing a multi-channel, zoned sound interaction design, passengers in different seats can use different in-vehicle services at the same time according to their different demand attributes and personalized preferences.

Embrace change and take advantage of the trend

Every upgrade is for a better driving experience. In the face of the ever-changing demands and development changes of the entire automotive industry, ArcherMind Technology will continue to optimize and innovate the intelligent cockpit software platform based on its own technology, and shape the cockpit with intelligent technology. Next, we hope to provide more extensive and more powerful support for automakers and Tier 1 suppliers through EX5.0.