Visteon, the leader in digital cockpit

Visteon is the world's leading supplier of automotive displays, with indisputable expertise in optical glass bonding, global production and curved display products, and has launched a number of advanced cockpit displays. Visteon also looks forward to launching OLED-level solutions in the near future, which will provide drivers with a rich cockpit experience in a safe and convenient environment. Today we will take you into the world of Visteon's smart cockpit displays.

Cockpit display products

1. Curved multi-format display

market trend

The development trend of fully digital cockpit.

The cockpit of the future will integrate multiple large-size, high-resolution displays to provide an experience similar to that of a living room or office.

The fully digital cockpit experience will drive the development of curved displays.

Visteon Solutions

The introduction of curved display products can better integrate into the interior design and provide an immersive visual experience.

Visteon's universal single-piece optical glass integrates multiple larger, higher-resolution displays and is designed and manufactured by Visteon completely independently based on IP.

Display products with seamless curved design for an advanced all-digital cockpit experience.

Technical Features

Curved Glass and Display Technology

Complete system vertical integration capabilities

2. Curved OLED display

Market demand is rapidly developing towards OLED.

While developing OLED technology, Visteon is also continuously improving traditional TFT technology solutions.

market trend

Smartphone and TV displays are moving towards OLED technology.

Customers are no longer unfamiliar with OLED displays and expect that car cockpit displays will also use OLED display quality-level technology, thus providing higher contrast image quality.

Visteon Solutions

Integrating OLED displays into the fully digital cockpit, their high contrast, high saturation and pure black display capabilities will bring a brand new cockpit experience.

Cockpit displays with smartphone-like image quality

3. VX display (Visteon eXperience)

market trend

Automakers and consumers want to see more immersive in-car display products.

The display supports intuitive operation and operational feedback.

Visteon Solutions

Visteon has complete immersive display product design capabilities, including touch feedback, proximity sensing, and on-screen knobs. Visteon VX display products can bring users a very intuitive and easy-to-use operating experience.

Technical Features

Haptic feedback

Press force sensor

Proximity Sensing

On-screen knob

Handwriting recognition

Optical glass bonding

Application of smart display

As a technology leader in the fast-growing e-cockpit industry, Visteon Corporation supplied its latest generation of high-definition (HD) digital displays to the Range Rover Velar, released by British automaker Jaguar Land Rover in March 2017. The new Range Rover model is equipped with a fully reconfigurable Visteon 12.3-inch retina-grade HD virtual instrument cluster, which fully demonstrates the industry's leading level in brightness and color. As the main driver interface, the virtual instrument cluster provides drivers with personalized information options in different configurations through a large display area. The instrument cluster includes an instrument panel, an information display area, and a panoramic map in navigation mode.

Visteon has introduced the industry’s first fully digital instrument cluster that displays holographic images of objects on the new Peugeot 208. Peugeot’s unique 3D i-Cockpit is the first true 3D instrument cluster used in a production car.

Interview with Freddie, Global Display Product Director of Visteon

Q: With more and more cockpit display screens in cars, how can we ensure the driver's safety in the event of a vehicle collision?

A: The head collision test conducted by the car manufacturer will ensure that the driver will not suffer too much damage in a collision to a certain extent, including the cockpit instruments. Visteon strictly selects the materials of the display screen and the outer screen to ensure the solidity and pressure resistance of the display screen surface; Visteon optimizes the placement structure of the outer screen so that the screen will not become the main pressure-bearing surface in a collision, reducing the damage to the driver's head.

Q: In the human-machine interaction in the car cockpit, there are fewer and fewer physical buttons. What is Visteon's opinion on the choice between physical buttons and virtual buttons? Voice control is the future development direction. How is Visteon's current development in the development of domestic voice recognition?

A: From the perspective of OEMs, the reduction of physical buttons helps reduce development costs. However, the reduction of physical buttons reduces the user experience, so not every vehicle manufacturer will choose to replace physical buttons with display screens.

Voice recognition is definitely a development direction, but the voice recognition rate of the entire industry is not high, and the feedback method after recognition is not perfect. So we are still working with major suppliers to actively explore better technologies.