Market competition is fierce and intelligent connected tires have yet to be popularized

As smart connected cars are gradually accepted by everyone, tires , as one of the core components of automobiles , have also introduced smart connected technologies. According to foreign media reports, smart connected tires are advanced tires that combine sensors and Internet technologies. Using these technologies, the vehicle's operating data can be transmitted to the vehicle's central control screen or smartphone for the driver to make decisions and operations.

The smart connected tire uses a tire pressure monitoring system, temperature sensor and tire pressure sensor matrix to monitor, analyze and report the tire status, and remind the driver when the tire needs maintenance. If the tire measurement value deviates from the product's preset standard value, the smart connected tire will also send a warning message to the user.

Intelligent connected car technology and digital trends have driven the growth of the intelligent connected tire market. At present, competition among automakers is becoming increasingly fierce, and many automakers have begun to provide special products such as intelligent tires to reflect intelligence and differentiation.

Users are paying more and more attention to vehicle safety, and the government has introduced more stringent vehicle safety regulations. These factors will also drive the growth of demand for smart connected tires. In order to meet user needs, automakers have integrated sensors into vehicles, which in turn has promoted the development of the smart connected tire market.

However, the popularization of intelligent networked tires is still restricted by technology. On the one hand, intelligent networked tires face design challenges, and the design changes of the tread and sidewall are relatively large. Goodyear has launched the spherical Eagle-360 tire for this purpose. On the other hand, in order to match the application of intelligent networked tires, vehicles also need to be equipped with other corresponding intelligent networked technologies.

According to the type of vehicle, the global intelligent connected tire market can be divided into three major segments: passenger cars, light commercial vehicles and heavy commercial vehicles. Among them, the penetration rate of intelligent connected technology in the passenger car segment is relatively high. Therefore, the passenger car segment accounts for a large share of the intelligent connected tire market.

According to sales channels, the market can be divided into two major segments: automakers and aftermarket. The growth rate of the automaker segment is relatively high, because the number of models using intelligent networking and autonomous driving technologies is increasing, and automakers need to use intelligent technologies to optimize vehicle performance, reduce energy consumption and improve vehicle safety.

By region, the global smart connected tire market can be divided into five major segments: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Among them, the European and North American markets lead the development of the smart connected tire market. In Europe and North America, the market penetration of smart connected vehicles is high, and consumers spend more on this type of high-tech technology.

The core companies in the global smart connected tire market include Goodyear, Pirelli & CSpA, Michelin, Continental, Yokohama, Bridgestone, etc. Among them, Bridgestone is committed to developing a smart connected tire called "ClearMotion", equipped with air springs and shock absorption facilities; Continental has introduced smart connected tires based on ContiSense and ContiAdapt technologies, which can realize intelligent monitoring and adjust the tread according to different road conditions. ContiSense smart connected tires use conductive rubber, which can send relevant signals from the tire to the on-board receiver.