Why are charging stations in Enchain Integrated Energy Port so popular?

With the rapid popularization of new energy vehicles, the construction of charging piles has also entered the fast lane. The charging pile market has shifted from focusing on construction to a new stage where both construction and operation are equally important. Charging stations are extremely challenging to the level of operation.

The Enchain Beijing Daliushu Integrated Energy Port Charging Station, located near the Fifth Ring Road of Beijing, is a charging station that is hard to come by. Its charging piles can charge up to 600kW·h per day, far exceeding the average of surrounding areas, and its operating level has reached the industry-leading level.

In a general sense, this charging station has a natural "location disadvantage" - it is located on Wang Siying Road, Chaoyang District, Beijing, a one-way, non-main road - which greatly reduces the natural traffic flow.

(Real picture of Enchain Beijing Daliushu Integrated Energy Port charging and swapping station)

The "innate" location is not good, which puts the "acquired" operation to a greater test. Enchain Beijing Daliushu Integrated Energy Port Charging Station has its own "three axes".

Diversified business formats greatly improve consumer stickiness in charging scenarios

There are significant differences between the charging of electric vehicles and the refueling of traditional fuel vehicles. One of the differences is the duration of refueling. Currently, the fast charging time of electric vehicles is about 40 minutes. Even if the time is shortened in the future, it will be difficult to achieve the refueling problem of 3 minutes like traditional fuel vehicles. In addition, the separation of people and vehicles during charging has given rise to more new consumption possibilities such as dining, shopping, and rest.

The Enchain Integrated Energy Port, where this charging station is located, integrates life services such as refueling, charging, catering, shopping, and after-sales services such as cleaning and maintenance. "Integrated Energy Port" is a concept first proposed by Enchain. It refers to an integrated energy service station that can meet the diversified needs of car owners and integrates multiple energy categories and multiple business formats. Here, car owners can complete energy replenishment such as refueling and charging, as well as after-sales, shopping and catering needs in one stop, without having to transfer, which is worry-free and convenient.

Mr. Su, a car owner who often visits Enchain Beijing Daliushu Integrated Energy Port charging station, shared his feelings: "This charging station is built together with the gas station. It also has convenience stores, restaurants, car washes, repairs and other services. It is very 'complete' and convenient. Each charging time is quite long. If you come here, you can rest, have a meal and wash your car."

(Real photo of KFC in Beijing Daliushu Integrated Energy Port of Enchain)

Comprehensive digitalization, Kuaidian App efficiently attracts traffic

Another major difference between electric vehicle charging and traditional fuel vehicle refueling is that users rely more on instant feedback from digital information. When charging their electric vehicles, users often need to use charging apps to "find charging piles" nearby. This leads to professional charging apps having a great influence on users' choice of charging stations.

Through Enerchain Intelligent Electric and its strategic partner Kuaidi App, Enerchain Beijing Daliushu Integrated Energy Port Charging Station has achieved a high degree of digitization. Through Kuaidi App, users can view in real time how many "good piles" are currently available at the charging station, how many charging jacks are idle, and the real-time charging progress of each jack, which makes it easier to predict whether they need to wait or how long they need to wait, greatly improving the user's "pile finding" and charging experience. It is precisely because of the higher certainty of finding a "good pile" and the more accurate prediction of the required queuing or charging time that many users are willing to come to this charging station to charge even though they know they have to queue.

In the early stage of charging station launch, the Kuaidian App targeted nearby car owners through recommendations of new stations nearby, targeted discounts, member discounts, special labels, etc., attracting the first batch of users and helping the station to quickly pass the launch period. In particular, targeted discounts were issued through the Kuaidian App to car owners who had charged at nearby charging stations, which were only available at the new station, thereby increasing the passenger flow of the new station.

Professional operation team, full life cycle maintenance

The operation of charging stations is extremely demanding on operational capabilities, which is mainly reflected in two aspects.

First, it is not easy to build and maintain a charging and swapping station from scratch. There are many challenges in site selection, software and hardware procurement, EPC general contracting, user diversion, operation and maintenance, station management, convenience stores and other value-added services. Secondly, in terms of station operation and maintenance, if there are no professional personnel stationed and the operation and maintenance personnel do not respond quickly to problems, the user experience will be greatly reduced.

The Enerchain Beijing Daliushu Integrated Energy Port charging station adopts a full trusteeship model. Enerchain implements full on-call operation and trusteeship of charging stations with station personnel stationed at the stations, and realizes efficient linkage of the operation and maintenance system through the four-in-one operation and maintenance model of "data collection, centralized monitoring, personnel dispatch, and maintenance feedback". In fact, during the construction stage of this charging station, after the owner completes the land application and approval, Enerchain Integrated Energy Port, as a professional asset service provider, can take over all the work from station construction to station operation.

Thanks to the above three measures, the charging station of Enchain Daliushu Integrated Energy Port is favored by consumers. In terms of profitability, even when the service fee of surrounding power stations is as low as 0.15 yuan/kW·h, the service fee charged by this station is still in short supply at 0.52 yuan/kW·h, which has contributed to the station's record daily charging volume, which has now reached more than 600kW·h.

However, the higher the daily charging capacity is, the better it is. After exceeding a certain range, the increase in daily charging capacity means a decrease in user experience - because this may increase the waiting time for users. In order to alleviate the contradiction between supply and demand of the charging and swapping station, the owner has jointly planned with Enchain to significantly expand the number of charging piles to more than twice to better meet the charging and energy replenishment needs of surrounding new energy vehicle owners.

Sun Renjin, Secretary General of the Expert Committee of China Petroleum Distribution Association and Professor of China University of Petroleum, said, "With the further increase in the penetration rate of new energy vehicles, the construction of integrated energy service stations integrating 'oil, gas, electricity, hydrogen and services' will accelerate and enter the stage of large-scale layout." This charging station with a daily charging capacity of 600kW·h is, to a certain extent, a typical example of the transformation of traditional gas stations into integrated energy service stations.