GoodWe is committed to becoming a warm brand in the photovoltaic industry

With the development of the domestic distributed photovoltaic market, clean photovoltaic power generation systems are gradually entering thousands of households, and customers are becoming more and more picky about the inverter brands in the system. There are many photovoltaic inverter brands on the market, large and small, but the quality of products and after-sales services varies. Who will stand out in the fierce competition? Customer reputation is particularly important.

On November 17, GoodWe's brand micro-film was released on CCTV, telling the story of distributed photovoltaics and photovoltaic poverty alleviation, which vividly and touchingly showed the brand warmth of an enterprise. GoodWe's brand influence is increasing day by day and is quite popular with customers.

The power of the core: the products are polished with ingenuity and the warmth of humanity emerges

After the 531 new policy, with the decline of subsidies and the acceleration of the process of grid parity, the industry has an urgent need to reduce system costs. Photovoltaic inverters are also facing the pressure of reducing costs and increasing efficiency. GoodWe Solar Academy has published an article to discuss the protection of the "core" of inverters: even if the cost of inverters is reduced to a lower level, product quality and various safety protection measures cannot be ignored.

"Built to Last", known as the bible of corporate management, says "No matter how expensive the product is, we must not reduce the material resources; no matter how complicated the preparation is, we must not save on labor."

"Even if the quality is expensive, we will never reduce the material resources" is reflected in GoodWe's persistence in product materials and redundant design. GoodWe's photovoltaic inverter components are all from international and domestic first-line brands such as Panasonic and Sanyo. To ensure safety, CPUs and relays are designed with redundant protection. As we all know, if there is no redundant protection for relays, when a relay is sintered, it will cause great hidden dangers to the personal safety of maintenance personnel.

It is understood that each inverter of GoodWe will undergo a series of safety protection tests before leaving the factory: leakage current protection, ground insulation protection, input current limiting protection, input voltage protection, output current limiting protection, grid voltage protection, grid frequency protection, anti-islanding protection, lightning protection, etc. Although the links are cumbersome, we dare not delay them at all.

The control over product details and the persistence in materials and redundant design are the brand warmth of GoodWe and the power to reach the hearts of customers.

The famous musician Li Zongsheng once said: "Focus on making something, at least, it will be worthy of the time. As for the rest, leave it to time to tell." This is true for making music, and this attitude should be maintained even more when making products.

Stay true to our original aspiration: Assisting with targeted poverty alleviation through super user services

GoodWe was founded in 2010. However, in the second year of its establishment, it encountered the EU's anti-dumping and countervailing duties on photovoltaics. The industry instantly fell into a trough and the company struggled to survive.

But GoodWe survived. Huang Min, the head of the company, firmly believed: "As long as we make high-quality, cost-effective products and provide first-class services to customers, the company will definitely have its own survival space."

This has become GoodWe's gene, deeply written into its bones. In 2013, the domestic market ushered in a turnaround, and photovoltaic companies began to recklessly grab land, but product quality and after-sales service were seriously out of touch, and the sword of Damocles of corporate development was shaky.

GoodWe, born in times of crisis, is well aware of the truth and has also summed up its own set of business philosophy: not deliberately pursuing speed, not blindly expanding, but being patient and carefully polishing products, serving customers around, and providing them with the best services. Through good word of mouth, a leverage effect is created to win more customers.

It is understood that GoodWe has established more than 20 direct offices across the country, with professional technical engineers stationed there all year round. The offices are equipped with professional customer service vehicles that can provide precise door-to-door service, build a 3-hour after-sales service circle, and respond to customer needs extremely quickly. It is a true offline service chain, and at the same time combined with the professional services of the online 400 call center, it provides 365 days of brand protection.

Live up to the sun: Promote the development of clean energy with technology

The brand temperature of an enterprise is also reflected in its responsibility to the society and the future. "Technology is cold, but the people behind it are warm and affectionate," said Huang Min. "We will not let down the good gift given by the sun, and insist on promoting the development of clean energy with technological innovation."

In 2011, the company's first photovoltaic inverter was launched, and GoodWe's clean energy journey began; in 2013, the ES series bidirectional energy storage inverter was launched, and in 2016, the leading SEMS (Smart Energy Management System) was launched. At present, this system is becoming more and more perfect under the promotion of Internet, big data, cloud computing and other technologies. GoodWe is constantly providing solutions for future smart energy through the effective combination of hardware and software technologies, and promoting the construction and development of the "Energy Internet of Things".

"Connect household appliances or factory electrical equipment to carry out demand-side management, intensively distribute and use energy; make power generation forecasts for photovoltaic power stations, and calculate whether the electricity they produce is insufficient or surplus. Then issue demand instructions on the smart energy management platform to purchase or sell the solar power they produce in the nearest community or industrial park."

The scenario described by GoodWe at the SEMS conference is gradually being realized, alleviating the contradiction between supply and demand, making the best use of energy, and maximizing the role of clean energy. GoodWe can do more, build a global energy Internet, meet global electricity demand in a clean and green way, overcome environmental pollution caused by fossil energy, and return blue skies and white clouds to future generations.

The sunshine business, an energy industry full of infinite imagination, needs the participation of companies like GoodWe that have passion and brand warmth.