New ways to play with charging piles

There is a big brand of new energy vehicles in the United States. Their charging piles work differently and are divided into several levels: normal voltage charging takes 5 hours to be basically fully charged, and this charging pile is given for free when you buy a car; fast charging takes 2 hours to be fully charged, and this one needs to be bought, but because the price is so high, basically few households will buy fast charging, and normal charging can also meet the needs!

So they give them away for free to car buyers. Where does the cost come from and how do they make money?

First of all, charging pile companies have long-term cooperation with electric car brands, so part of the cost is naturally transferred to the car, and the manufacturer’s subsidies are given to the charging pile companies to cover the cost.

Secondly, the charging pile is equipped with a 19-inch display screen with high-end consumer advertisements and preferential policies. Therefore, the price of electric vehicles is relatively high, so the customers who use new energy electric vehicles are basically high-end customers. Advertising fees are an income for charging pile companies.

Furthermore, all new energy vehicles must use an APP to start charging, and the APP is also connected to advertisers and high-end consumer malls. Because there are many high-end fans logging in to the charging APP every day, the APP is also connected to many external links such as WeChat service providers, mainly to help these large merchants to attract traffic, and can earn a pipeline-style commission difference from the mall and traffic.

Finally, a lifetime free charging card is also launched on the APP. It is more expensive to buy this card, but after having this card, you will not need to be charged for charging in the future. At the same time, it will come with several battery replacements and some easily damaged parts. New energy vehicle accessories are also sold on the APP. The main reason is that new energy vehicle accessories are not very popular. Compared with fuel vehicle accessories, it is customized.