LED lighting has become the core competition in the lighting market and has a promising development trend

Faced with huge market opportunities and such fierce competition in the lighting market, the world's major LED companies are increasing their R&D efforts, new technologies are constantly making breakthroughs, and the pace of innovation in LED lighting technology is accelerating. Find and consolidate your position in the lighting market competition.

At present, the LED lighting industry has formed a three-legged industry distribution and competition pattern dominated by the United States, Asia and Europe. Internationally, five giants, including Nichia Chemical, Toyota Gosei, Cree, Philips and Osram, have monopolized the high-end product market. These five companies have their own characteristics in terms of products and markets, and have formed a complete LED industry chain. They use their innovative advantages in new products and new technologies to mainly engage in the production of high value-added products.

Core competitiveness positioning of lighting market in 2011

Traditional lighting giants have introduced new LED light sources to accelerate the formation of new business models. Governments of various countries have actively formulated environmental protection laws and regulations to ban the use of incandescent lamps. In addition, it is worth mentioning that the LED industry in Taiwan, China has risen rapidly in recent years, and its chip production and packaging production have ranked first in the world. Data shows that the market share of Taiwan's products in my country is more than 60% in the world, but its product grade cannot enter the first echelon.

As global lighting electricity consumption accounts for 20% of the total annual electricity consumption, and as much as 90% of the electricity is converted into heat energy, which is very uneconomical, LED lighting has quickly become a technology and industry that has received much attention for environmental protection and energy saving. At the same time, governments of various countries are actively formulating environmental protection laws and regulations. Stimulated by the dual benefits of the market and regulations, the scale of the global LED industry is growing rapidly.

The benefits of LED lighting are obvious. Australia was the first country in the world to introduce a ban on the use of incandescent lamps in 2007, and the European Union also passed regulations on the elimination of incandescent lamps in March 2009. Therefore, the two major traditional lighting companies in the world, Osram and Philips, have accelerated their layout in the field of LED lighting in recent years. Their entry has promoted the rapid development of the LED lighting market and also accelerated the pace of LED technology progress. The advantages of LED lighting are self-evident. LED lamps have high luminous efficiency and long life. Their luminous efficiency can reach 2.5 times that of fluorescent lamps and 13 times that of incandescent lamps. The luminous efficiency of incandescent lamps is very low, only 5% of the electrical energy is converted into light energy, and 95% of the electrical energy is wasted as heat. With the rapid development of the LED industry in the field of lighting, traditional lighting giants hope to make lighting products more innovative by introducing new light source designs. Therefore, the two fields of LED lighting and traditional lighting are gradually merging into one, accelerating the formation of a new lighting business model, which is very conducive to the rapid promotion and use of LED lighting.

Domestic situation

The growth rate of the emerging market Russia was as high as 166.8%, the growth rate of the South American market was about 121%, the growth rate of the Middle East market was also 43%, and the growth rate of Africa was relatively slow at only 14%. Among all the emerging markets, only the ASEAN market's exports did not increase but decreased, down 8.6% from the same period last year.

The current problems in the lighting industry are mainly manifested in the lack of long-term development strategic awareness, the prominent behavior of quick success and instant benefits, the lack of effective control of product quality, the main export to the low-end market, and the weak market competitiveness. These are not only the focus of assistance and supervision, but also the difficulties and focus in the optimization and upgrading of the industrial structure. In the first half of the year, affected by the favorable factors of the international economic recovery, the export of Zhongshan lighting products increased significantly year-on-year, but in the export process, the lack of effective control of product quality, the main export to the low-end market, and the weak market competitiveness are still prominent.

In response to the current problems in the lighting industry, Zhongshan Inspection and Quarantine Bureau has increased its support for production enterprises since the second half of 2009. In combination with the promotion of new classification management methods, it has dispatched business backbones in a planned and targeted manner to help enterprises find problems and prescribe the right remedies, encouraging enterprises to take the road of quality and brand. Since 2008, affected by the subprime mortgage crisis and the Greek credit crisis in the high-end markets of the United States and Europe, many electric light source and lighting companies in Zhongshan have reduced the overall quality of exported lighting in order to pursue profits and blindly meet customers' low-price requirements when developing the Middle East, South America, and ASEAN regions, which mainly produce mid- and low-end products. Among them, energy-saving lamps, outdoor lamps, and LED lamps have more prominent problems.