Macroblock Technology empowers the Phantom Era to promote the "Renaissance" of the film and television industry

(May 25, 2022) As a leading manufacturer of LED driver chips , Macroblock Technology is committed to providing customers with excellent products and high-quality services by combining innovative technology and design passion. This time, we are honored to help Fantasy Era build a first-class LED virtual production studio in Beijing, and promote a "Renaissance" in the film and television industry through LED display screens.

Macroblock Technology and Illusion Technology jointly promote the "Renaissance" of the film and television industry through LED display screens

(Provided by Fantasy Era)

Two years ago, Macroblock Technology was optimistic that LED displays would bring innovation to the film and television industry, and further extended its product line to virtual production applications. Through close cooperation with various partners, we have a deeper understanding of the hardware specifications that LED displays must have in the shooting environment. Macroblock has developed a dedicated driver chip for this application, which is suitable for different types of virtual production. Whether it is commercial shooting, MV shooting or high-end movie shooting, etc., there are suitable products that can enable LED displays to achieve HDR effects and meet shooting requirements such as high brightness, high grayscale, high refresh rate, and high resolution.

Beijing Huanying Jiyuan Virtual Production Studio was officially established in 2021. It combines LED display screens, professional shooting equipment, real-time 3D creation tools, etc. to provide film and television creators with "efficient, easy-to-use, and cost-effective" virtual visualization shooting solutions. The LED background of this studio is 22 square meters with a dot pitch of P1.8. It uses Macroblock MBI5264, which can achieve 16-bit grayscale and 3840Hz refresh rate, so that the LED display screen can present rich picture details and meet the camera shooting requirements. In addition, it is also equipped with a 20-square-meter LED sky curtain, which helps to create a real ambient light source.

The studio of Phantom Era uses Macroblock MBI5264 to achieve 16-bit grayscale 3840Hz refresh rate

(Provided by Fantasy Era)

The studio of Fantasy Era has served 20 filming teams. This field is very suitable for virtual production of advertisements, promotional videos, MVs, documentaries, and fundraising films. Founder Shen Tao said: "Virtual visualization shooting will be an indispensable part of future film and television shooting, and will become a new direction for film and television innovation. This is a subversion of the film and television shooting process, thereby speeding up the efficiency of film and television production and optimizing cost allocation." By combining real people and virtual scenes, LED virtual production can not only shorten the overall production time and make the shooting execution more controllable, such as being able to flexibly change various natural scenes and light at different time points, or the shooting progress will not be affected by weather factors, which gives the production team more room to play. By continuously optimizing related technologies and capabilities, Fantasy Era hopes to bring new creativity and possibilities to film and television creators through virtual production.

LED virtual production helps film and television creation break through the limitations of time, space and environment

(Provided by Fantasy Era)

Macroblock Technology is also full of expectations and enthusiasm for the development of LED display screens for virtual production. It will continue to work with production studios, display screen manufacturers, controller manufacturers, etc. to promote innovative virtual production technologies, and continue to assist film and television related industries around the world to widely apply LED virtual production in their creations, making virtual production popular.