Pixelworks TrueCut™ Motion Control Software Tool Wins Lumiere Award for Entertainment Technology

SAN JOSE, Calif., May 24, 2019 /PRNewswire/ -- Pixelworks, Inc., a leading provider of industry-leading low-power video processing solutions, announced that its recently launched TrueCut Motion Grading software tool, a key component of the company's TrueCut Video Platform for Cinematic Motion and HDR announced earlier this year, has been recognized with a 2019 Advanced Imaging Society Lumiere Award for Entertainment Technology.

The TrueCut platform is the industry's first solution to help filmmakers fine-tune the look of motion blur, judder and frame rate for their content. As part of the creative process, the TrueCut motion control software tool enables filmmakers to shoot at any frame rate and deliver it in a high frame rate that has been fine-tuned for cinematic quality, creating a wider range of motion looks than before. The platform fully exploits the display capabilities of today's movie and home entertainment screens, while also ensuring that the playback content achieves a consistent cinematic experience on different devices and is strictly faithful to the original author's artistic intention.

“We are impressed by the capabilities of the TrueCut platform to empower filmmakers and expand the creative control and reach of motion looks,” said Jim Chabin, President of the Advanced Imaging Society. “On behalf of the Advanced Imaging Society, I would like to congratulate Pixelworks on this award.”

The Advanced Imaging Society Technical Awards are presented annually to recognize and honour innovative and influential technologies and processes that advance the future of entertainment and media, including but not limited to theatrical, broadcast, video, virtual reality, augmented reality, mixed reality, stereoscopic 3D, themed attractions and other forms of content. This year’s awards ceremony will be held on Monday, October 28, 2019 at the Four Seasons Hotel in Beverly Hills.

“It is a great honor to receive the 2019 Entertainment Technology Lumiere Award and we are excited to see the continued adoption of our TrueCut platform,” said Richard Miller, Executive Vice President of Technology at Pixelworks. “The Lumiere Award recognizes the efforts of our visionary CTO, Dr. Hongmin Zhang, and his team, who have led multiple vision algorithm and image quality experts, architects and engineers to achieve multiple technical breakthroughs. Congratulations, Bob!”