The original sin of Wap third-party traffic statistics system

kankan

The original sin of Wap third-party traffic statistics system [Copy link]

The original sin of the third-party traffic statistics system of Wap The quiet rise of the trend of mobile phone wireless interaction has undoubtedly become the biggest booster of Wap website construction. Establishing one-to-one communication with consumers is definitely an exciting interactive marketing. Whether it is for medium and large enterprise portal Wap sites or individual webmasters to build sites, timely understanding of the needs of "point-to-point" users is definitely the first-hand marketing information they dream of. Naturally, while pursuing to provide stimulating targeted services to achieve better marketing success, third-party traffic statistics systems have become their favorite objects. The seemingly attractive statistical information is actually not very meaningful when carefully considered. The author once visited a large third-party traffic statistics system in the industry and found many problems. For example, it counted the market share of mobile phone brands. In fact, this data cannot be counted completely, which is undoubtedly a bottleneck for Wap sites that want to rely on this data to segment users. On the other hand, the statistics of user mobile phone numbers are both unnecessary and incomplete. Earlier, China Mobile had stopped transmitting UA to free Wap sites. At present, the introduction of the new mobile policy only affects the user's habit of using free WAP sites, and this impact is short-term. Since it is impossible to automatically register and log in through the mobile phone number, users will have to manually set the username and password when registering for the first time. Even when the website cannot obtain the user's terminal model information, the user needs to enter it manually. In the short term, the relative inconvenience of use may affect the user's interest in using it. However, as time goes by, once users get used to the new way of using it, it will no longer be a temporary obstacle for users. In addition, when developing the website, a more friendly interface can be designed, such as setting options to reduce the user's input links. It is worth mentioning that Wowpu Tiandi positioned the portal at young people aged 14-25 from the beginning and vigorously developed users into sticky users. It takes the integrated route of accurately grasping user preferences, catering to user needs, and guiding users to use. In addition, in addition to the inconvenience brought to users by UA, the impact of stopping the transmission of user numbers on specific services is very limited, only affecting some services with strong regional characteristics, such as checking weather forecasts, etc. The impact is just that the operation will become slightly more troublesome, and services that are not related to the region, such as browsing and downloading, will not be affected at all. In fact, Wap.waptd.com (wap.waptd.com) realized very early that mobile phone numbers belong to operator resources, and reminded users many times to record their personal IDs and passwords when receiving services, so that users would not be restricted by the transmission of mobile phone numbers when receiving services that require identity authentication. Therefore, China Mobile's suspension of forwarding UA and phone numbers did not have much impact. In addition, Wap.waptd.com customer service received many user consultation calls and actively searched for IDs and passwords, so users did not lose their love for Wap.waptd.com because of a slight inconvenience. "Respect and considerate humanized service" is the biggest difference between Wap's positioning as a "network media" concept site and an industry site. Every employee of Wap.waptd.com takes "preferring to trouble ourselves (programs) rather than trouble users" as their motto and wholeheartedly provides users with the most considerate and complete services.