Best performance: Sohu Wireless leveraged the resources and popularity of the Sohu portal website to launch the mobile portal "Mobile Sohu", creating a new portal brand in the field of wireless Internet.
Sohu Wireless is one of the earliest SPs to provide mobile value-added services. Since its establishment, Sohu Wireless has always aimed to create China's most well-known mobile entertainment brand and insisted on making professional, humanized, fashionable and entertaining mobile phone products. In 2003, it jointly launched "MMS on Mount Everest" with China Mobile, achieving the first communication record on the summit of Mount Everest in human history. In December 2005, Sohu Wireless launched the mobile portal "Mobile Sohu" based on 3G deployment.
As a pioneer in mobile entertainment, Sohu Wireless combines the best SMS, MMS, IVR, WAP, KJAVA and other services, and the value-added services of various services are ranked among the top among major operators. Sohu SMS service is the most well-known mobile value-added service brand in China. The number of registered users of Sohu SMS service exceeds 60 million, and the number of SMS messages sent per day exceeds 5 million. Sohu MMS service exclusively provides wonderful pictures and animations of Disney and NBA, and has famous images such as "Little Poor Boy". Sohu voice service is created by a professional voice team and provides rich and colorful voice services, covering music, entertainment, industry applications and other aspects. Sohu GoodFeel mobile music expert is the first brand of mobile dream network ringtone products, and is in a leading position in the ringtone field of wireless value-added services. The "upstart" mobile Sohu.com has unique advantages. It builds the portal brand concept in the field of wireless Internet based on the resources and super popularity of Sohu portal website.
Sohu Wireless always focuses on the entertainment needs of Chinese people, carefully creates the mobile life of Chinese people, and always leads the wireless space of Chinese people. In 2005, Sohu Wireless also won the "2005 China Unicom UNI Alliance Gold SP" and other awards.
Tencent: Instant messaging is popular all over the world.
Best performance: Facing the strong challenge of MSN, Tencent actively promotes innovation strategy, creates four major network communities, maintains its position as the leader of instant messaging, and makes the image of "Little Penguin" more popular.
Tencent is the earliest and currently the largest Internet instant messaging software developer in China. QQ's huge user base of more than 470 million registered accounts reflects Tencent's technical strength in high-load, high-traffic network applications and various instant messaging applications.
2005 was a year of strategic innovation and harvest for Tencent. The company established the innovative plan of "online life" and initially completed the business layout for the online life industry model, building four major network platforms: QQ, QQ.COM, QQ Games and QQ Mobile Portal, which have formed large-scale network communities. In terms of meeting users' needs for information transmission and knowledge acquisition, Tencent has the QQ.COM portal, QQ instant messaging tools, and Foxmail e-mail acquired at the beginning of the year; in terms of meeting user group communication and resource sharing, Tencent has launched the personal blog Q-Zone, which will work together with forums, chat rooms, and QQ groups with huge traffic; in terms of meeting users' personality display and entertainment services, Tencent has very successful virtual image products such as QQShow, QQPet (pets), QQGame (games), and QQ Music/Radio/Live TV (music/radio/TV live broadcast) and other products, and also provides mobile phone users with wireless value-added services such as ringtones and MMS; in terms of meeting users' transaction needs, the C2C e-commerce auction website designed and developed by Tencent for users has been launched and seamlessly integrated with the entire community platform. Tencent has also released the official version of QQ2005 with more than 100 patented technologies. Tencent's independently developed multi-role large-scale online game "QQ Fantasy" has now become the domestic online game with the highest number of public beta testers. Tencent has also joined hands with China Merchants Bank to launch the "QQ One Card" tailored for e-commerce. In addition, Tencent organized the first large-scale environmental protection charity event in China led by online media, "River Trip", which reflects the strong social responsibility of online media.
Linktone: Everything is under control
Best performance: Launched iChat, pioneering a new era of mobile chat; successfully provided wireless value-added services for "Super Girl"; bought out the exclusive wireless copyright and game agency rights of the New Year blockbusters "If Love" and "The Promise".
Linktone is China's largest supplier of value-added services for mobile phone users. Through close cooperation with China Mobile and China Unicom, Linktone provides Chinese mobile phone users with a variety of services, including ringtones, screen savers, interactive text messages, games, etc.
Entering 2005, Linktone is intensively developing killer new products. After signing a contract with South Korea's Neople Company and obtaining the Chinese agency rights for the well-known online game "Mr. Harmmer (Hammer Online)" in South Korea, Linktone acquired Shenzhen Yuanhang Technology Co., Ltd. under BrilliantConcept Investment Company, announcing its official entry into the online game industry. In May, the company launched a new second-generation mobile chat product, iChat on Palm. Positioned as an "instant messaging chat platform + interactive theme community", the product combines MSN, QQ and Yahoo! Messenger in one place, opening up a new era of mobile chat. Aiming at different mobile user groups, LinkTone also launched SMS and WAP versions of iChat on Palm. In June, LinkTone launched a ring search service that integrates various value-added service forms of mobile music today. In July, LinkTone cooperated with Hunan Satellite TV to provide wireless value-added services for the most popular TV program of the year, "Super Girl", which was a huge success. In October, the company announced a strategic investment in "Jiutian Music Network", one of the largest and most popular websites for music downloads in China. In the 2006 Lunar New Year movie season, the company also won the two blockbusters "If Love" and "The Promise", and obtained the exclusive wireless copyright and game agency rights. This series of actions all indicate that LinkTone has moved towards comprehensive systematization and internationalization in its business operations.
Currently, Palm Link provides professional SMS, 2.5G products and voice services to more than 370 million mobile phone users in China. Palm Link has gradually transformed from an SP company to an entertainment media company. The company is based on wireless and builds a cross-media wireless platform, becoming an integrated marketing expert that connects various fields and media.
Hurray Century: Set off a mobile music whirlwind
Best performance: fully promote mobile music, launch the first mobile record, create a new mobile entertainment method; successfully list on NASDAQ, lay a strong economic foundation.
Hurray Century is a professional telecommunications value-added service operator, and has been committed to the development, integration and service of wireless value-added service integrated software platform and applications. Hurray Century listed on NASDAQ in March 2005 and successfully raised US$79.8 million, which laid a more solid foundation for the development of Hurray Century and its subsidiaries. At present, Hurray Century's various businesses have been fully launched, and it has access to full-network services in China Mobile, China Unicom and China Netcom, and its revenue has grown steadily. Hurray is currently providing 31 WAP services, including ringtones, pictures, communities, games, information, comics, fashion, etc. It has a strong advantage in ringtones and pictures, and its revenue is always at the forefront among all SPs in the country. At the end of
May 2005, Hurray joined hands with super popular singer Pang Long to launch the first mobile phone record in China, "You Are My Rose". This is another new move after launching the mobile phone novel "Outside the City" and "Mobile Star Online Interview" last year, which pioneered the industry. This mobile phone record is a model of "mobile phone music". Not long ago, Hurray and China Unicom hosted the "Jun Ge Xuan Ling Jie Ran Di Yi - 2005 JJ Lin National Tour Fan Meeting" which covered 13 provinces and cities and lasted for 100 days. This created a new model of entertainment promotion by cooperation among SPs, operators and record companies. On October 25, Hurray also held a signing ceremony with Super Girl Jane Zhang, making it the first telecom value-added service provider in China to sign a contract with an artist. Hurray's frequent moves indicate that it is shifting its focus to mobile entertainment. As an active advocate and content service provider of mobile entertainment, Hurray will cooperate with more entertainment content providers and spare no effort to create new ways of mobile entertainment. It is reported that Hurray's next big market move will be related to mobile online games.
21CN is a new and cutting-edge Internet entertainment portal in China. In 2005, 21CN continued to maintain the characteristics of broadband entertainment. Starting from April 19, 21CN, Guangdong TV and Guizhou TV jointly produced the sixth "Survival Challenge" event. Unlike the previous five events, this event was broadcast live on the 21CN website, and the use of network characteristics such as network connection and live broadcast was obviously different from the previous "Survival Challenge". This is also the first time that reality shows have emerged in the emerging media industry of network TV, which is still in the ascendant, while rising steadily in the TV ratings rankings. In addition, in solving the copyright problem of network TV, 21CN has also made a costly attempt. In August, it joined hands with Superstar Pictures to produce the online movie "Seven Heroes", bought out the "information network dissemination rights" of all movies and TV series programs of Superstar Pictures, and signed a contract with Baidu to obtain the authorization of certain download content.
In August this year, 21CN expanded the capacity of its free mailbox to an unprecedented 10G, which caused a huge response in the industry. 21CN also bundled the broadband movie player Vgo into the mailbox system for free, paving the way for the "broadband entertainment strategy" proposed three years ago. Relying on the accumulation of wireless, broadband, email, content and other aspects, broadband entertainment has accounted for more than one-third of 21CN's total revenue so far, and has become a red line running through all business modules. Among them, broadband film and television, online radio and other businesses have gone beyond the trial stage and become the main pillar of revenue.
In the hot online star-making movement in 2005, 21CN and China Feile Records jointly launched the 21CN "Singing the Century" China's First Chinese Online Singer Competition, which is currently the largest online music cultural event in China. 21CN held this competition to discover and cultivate folk performing and creative talents, find and create the second Yang Chengang, Xiang Xiang, Chen Xu-style online music star, and supply talents for the entertainment industry.
Shanda Network: Best performance of the new "green game" platform
: Implementing the family strategy, shifting the focus of research and development, and launching leisure and puzzle "green games" that are enthusiastically sought after by users.
Shanda is China's leading interactive entertainment media company. Shanda constantly discovers and meets the general entertainment needs of users, providing users with a variety of popular large-scale online games, casual puzzle games and other rich interactive entertainment content. Shanda's interactive entertainment platform has brought together a large number of family users. Users of all ages can interact with thousands of other users through Shanda's interactive entertainment platform and experience the fun brought by interactive entertainment.
On December 1, 2005, Shanda EZPod, one of Shanda's full-line interactive entertainment products, was officially launched. It is a computer broadband entertainment upgrade center launched for terminal PC consumers, including EZCenter broadband entertainment portal software. Shanda's computer broadband entertainment products, including Shanda's dedicated remote control and infrared receiver, can quickly upgrade personal computers to "broadband entertainment centers." On December 12, 2005, Shanda released nine EZ games specially developed for its family interactive entertainment products EZ-POD and EZ-STATION in Beijing, including "Shanda Monopoly", "Chinese Heroes", "Crazy Racing", "Kung Fu Kid", "Push Push Man", "Superstar", "PopKing", "Bounce Ball", and "Throw Boxes". The development of the EZ series of games is an important deployment to cooperate with Shanda's family strategy. The research and development focus of Shanda Game Division (SDG) has gradually shifted from large-scale online games to the development of healthy, leisure, and educational EZ series games. The "green games" developed by Shanda based on the EZ platform will be provided to users of all classes, ages, and genders along with Shanda's full range of interactive entertainment products, so that users can truly get what they need and enjoy what they want. In addition, Shanda has also acquired "Game Tea Garden", providing a broader user base for the implementation of Shanda's family strategy.
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