IPTV Discussion

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IPTV Discussion [Copy link]

New policies, new technologies, new operations, new integration

　　 IPTV is a revolution that combines the advantages of television and the Internet to the greatest extent possible, and people's lifestyles will change as a result. "It is estimated that by 2008, the number of global IPTV users will reach 44 million, and the market size will reach 8.2 billion US dollars; among them, the number of Chinese IPTV users will reach 16.5 million, and the market size will reach 1.85 billion US dollars." The forecast data from market research institutions is exciting. IPTV heralds the arrival of an industrial revolution driven by technology and the launch of an infinitely broad electronic interactive entertainment market.

　　Entering 2006, the global IPTV market is still moving forward with hope and innovation, and new operating models are constantly emerging in Europe, North America and Asia-Pacific. In China, after experiencing the concentrated conflicts of "licenses", "turmoil" and "banning" in 2005, IPTV is still just a concept for many people. The development of IPTV in China still faces some obstacles, such as technical standards, industrial policies, and user consumption habits. How to make the development of IPTV break through the restrictions of many bottlenecks and achieve healthy development, and how to find investment opportunities in the development of IPTV, etc., are all topics that attract much attention in the industry. However, as time goes by, more and more excellent IPTV operating models and solutions have surfaced. The Chinese government's "Eleventh Five-Year Plan" has officially started, and the national strategy of "three-network integration" is gradually being implemented. "Open, integrated, pragmatic and rational" will become the keywords for the development of IPTV in China in 2006.

　　Dedicated to creating an authoritative information release channel and interactive communication platform for Chinese and global IPTV industry insiders, the "2005 IPTV China Summit" was successfully held in Beijing in April 2005. At this event, heavyweight guests from the industry at home and abroad gathered, 1,500 telecom operators, broadcasting and television operators, equipment solution suppliers and professional audiences actively participated, and more than 45% of the audience were supervisors of various institutions, making the "IPTV China Summit" truly the most authoritative interactive platform for communication and cooperation to "gather industry forces and witness the progress of IPTV in China."

　　In September 2006, adhering to the concept of "openness, integration, pragmatism and rationality", the "2006 IPTV China Summit" will work with you to promote the healthy and rapid development of IPTV China and jointly create the glory and dream of China's IPTV industry.

New policy

　　"Three-network integration" does not mean "three networks in one", but the integration of three networks in terms of business, market, and even industry regulation and policy. The emergence of IPTV is an inevitable choice for economic and technological development. The management boundaries between the two traditional departments will become increasingly blurred. At the same time, it will also be a fusion after the concentrated collision of interests between radio, television and telecommunications. In 2006, what policy direction will the high-level Chinese government ministries and commissions such as information industry and radio, television and telecommunications lead on IPTV? How to overcome the obstacles brought about by the institutional differences between the two major operating entities? How to balance and reconstruct the interests of the two groups, such as the cooperation mode, business operation model, and profit-sharing model?

　　The "2006 IPTV China Summit" will invite senior leaders and policy and legal experts from relevant departments of the State Administration of Radio, Film and Television, the Ministry of Information Industry and the National Development and Reform Commission to provide authoritative interpretations of many key policy trends in the development of the IPTV industry, covering many highlights such as standard setting, license issuance, and symmetrical openness; at the same time, relevant policy-making agencies and experts from countries and regions such as North America, Europe, and Asia-Pacific will be invited to introduce and discuss policy making under the background of "three-network integration."

New technologies

　　The development of IPTV cannot avoid the issue of codec standards. MPEG 2, H.264, AVS... Which one is more suitable to support the unified cornerstone of IPTV China's technical system? At the same time, the upgrading and transformation of the network environment, the technical innovation of the transmission link, the efficient management of content copyrights and the construction of digital homes around smart terminals and other technical issues together constitute the technical standards that promote the healthy and rapid development of the IPTV industry?
Faced with the growing demand for two-way interactive bandwidth from IPTV users, the defects of ATM-DSLAM equipment in supporting multicast, and the one-way HFC network of radio and television in the analog era, telecom and radio and television operators are facing the big problem of network upgrading and transformation? However, IPTV is an industry that needs to rely on scale to achieve profitability, and the improvement of its network requires the number of IPTV users to reach a certain scale. At present, from a technical perspective, how to optimize the existing network, accelerate the integration of the three networks, and achieve complementary advantages?

　　The "2006 IPTV China Summit" will focus on the above technical themes, and fully explore technical highlights such as encoding and decoding technology, new generation broadband network technology, content copyright management technology, intelligent distribution technology, P2P real-time streaming technology, large-scale distributed background technology, digital home solutions, IPTV and mobile TV, vigorously promote standard unification and equipment compatibility and interoperability, fully demonstrate the outstanding innovation capabilities of mainstream companies, and bring leading and pragmatic choices to Chinese telecommunications operators and radio and television operators.

New Operations

　　Content construction is the key to the IPTV industry. IPTV content includes both traditional TV programs and Internet content, as well as other value-added service content. How can IPTV content construction break through the content bottleneck? How to achieve IPTV interactivity? How to satisfy the participation of multiple users? How to protect the intellectual property rights of IPTV programs? How to plan, develop and produce IPTV content? How to plan and implement the marketing and service of content products? In different markets, what kind of content is the killer application of IPTV?

　　At the same time, with the development and maturity of IPTV technology, both telecom operators and radio and television operators can become operating entities. How telecom operators and radio and television operators explore innovations in operating models based on their own network characteristics and resource advantages will undoubtedly determine whether IPTV can go from "hot speculation within the industry circle" to "real market implementation."

　　The "2006 IPTV China Summit" will invite innovative content providers and operators from home and abroad to introduce their leading operating experience and business models, and delve into details such as the positive interaction between business models and technical solution selection, key marketing points and traps in the early stages of launch, comprehensive content and service architecture during business development, open platform construction and resource aggregation, etc. These topics will be valuable references for operators and guides for innovation paths for solutions and equipment that are urgently needed by the industry.

New Fusion

　　From the perspective of industrial integration, IPTV has surpassed the traditional telecommunications industry and broadcasting industry, and with great temptation, it has connected many links such as technical solutions, equipment manufacturing, business operations, content provision, value-added services and terminals into a brand-new industrial field. In this atmosphere, opposition is absolutely not in line with the development law of IPTV, nor is it conducive to the healthy development of a single industry. Openness is the mainstream, and integration is inevitable. The "2006 IPTV China Summit" will gather key institutions and people from all links of the industrial chain to collide with new industrial wisdom from the two dimensions of technological progress and user needs, and explore a pragmatic path towards integration and win-win results.