42-inch LCD TVs fall below 10,000 yuan for the first time, flat-panel TVs are unlikely to sell at sky-high prices

Felix

42-inch LCD TVs fall below 10,000 yuan for the first time, flat-panel TVs are unlikely to sell at sky-high prices [Copy link]

As flat-panel TV manufacturers repeatedly said that there was no room for price cuts, home appliance stores were not worried about wielding the price cutter. On July 20, Gome announced that it would once again start a price war for flat-panel TVs, and for the first time, the price of 42-inch LCD TVs, which are the most representative of the price scale of flat-panel TVs, fell below the 10,000 yuan mark, which marked the beginning of the end of the "sky-high" history of flat-panel TVs. Industry insiders analyzed that this was not only related to manufacturers' competition for market share, but also related to the fact that upstream LCD screens had a large number of production lines and prices had plummeted.

　　42-inch LCD TVs fall below 10,000 yuan for the first time

　　42 inches is one of the largest sizes of LCD TVs and one of the most expensive. Currently, foreign brands generally cost more than 15,000 yuan. However, Gome announced in Beijing that it has raised 100,000 sets of 32-inch, 37-inch, 42-inch and 47-inch LCD TVs, bringing the price of 42-inch LCD TVs below 10,000 yuan for the first time.

　　Gome Beijing also announced that it would reduce the price of domestically produced 32-inch LCD TVs to below 5,000 yuan, 37-inch LCD TVs to below 8,000 yuan, 40-inch LCD TVs to below 9,000 yuan, and 42-inch LCD TVs to below 10,000 yuan. There is also a well-known brand of color TV with a cash rebate of up to 6,500 yuan.

　　At the same time, foreign brands have also become a major force in this price adjustment. A 37-inch LCD TV of a Japanese brand will drop to more than 12,000 yuan; a 42-inch plasma TV of a Korean brand will also drop to less than 11,000 yuan.

　　Flat-panel TVs are no longer sold at sky-high prices

　　The timing of this price cut feels odd.

　　Traditionally, home appliance stores have four relatively fixed large-scale promotional periods each year, namely the Golden Week of New Year's Day, Spring Festival, May Day and National Day. But this year, the World Cup, which is held every four years, has added another peak season for TV sales. But just after the World Cup ended, Beijing's home appliance stores experienced only a brief calm of more than ten days before a new round of war broke out.

　　Wang Huiwen, general manager of Gome North China, explained that the reason for the price adjustment of flat-panel TVs this time is obviously different from the past. First, flat-panel TVs have become the mainstream TV products in the current market, which has led to intensified competition among TV manufacturers. The concept of "off-season" no longer exists. Anyone who wants to maintain market share has to use the most intuitive and effective "bidding" method.

　　On the other hand, the production capacity of LCD screens from the upstream of flat-screen TVs has increased rapidly, leading to a significant drop in the prices of large-screen LCD TVs.

　　LCD screens are no longer scarce

　　It is reported that the main reason for the frequent "sky-high prices" of flat-panel TVs in the past few years was the scarcity of LCD screens and the fact that TV manufacturers hoped to make profits by taking advantage of the concept that flat-panel TVs were still "new products" at the time.

　　However, with the rapid growth of domestic LCD production capacity and the astonishing popularity of flat-panel TVs in ordinary people's homes, flat-panel TVs and their upstream LCD screens are no longer rare, so it is difficult to sell them at "scarcity makes them expensive" prices. In this way, it is difficult for flat-panel TVs to be sold at sky-high prices.